INNOVATTY
For professional creators, social media marketers, and power users seeking granular performance data and mobile workflow shortcuts.
InsTrack for Instagram
Snapshot
Who is INNOVATTY?
Providing professional-grade Instagram analytics and productivity shortcuts for creators and power users. Focused on data-driven insights and workflow efficiency.
Target audience
Portfolio
Free 4Last updated
InsTrack for Instagram
v4.1.9
10mo ago
Publisher DNA
What defines INNOVATTY?
Publisher DNA
Primary focus
Social media analytics and mobile utility tools
Scale
indie
Target audience
Professional creators, social media marketers, and power users seeking granular performance data and mobile workflow shortcuts.
Origin
Trusted by millions since 2012.
Signature Patterns
- •Reliance on freemium models for productivity and analytics tools
- •Legacy portfolio containing simple simulation and visualizer apps
- •Focus on iOS-specific features like Notification Center widgets and iPad optimization
- •Long-term maintenance of niche utility software
Portfolio momentum
With zero releases in the last 6 months and 3 out of 4 apps classified as abandoned, development activity is currently stagnant.
Company profile
low confidence- Founded
- 2012
Portfolio
What does INNOVATTY ship?
Apps
4 apps analysed
White-labeled reporting enables B2B agency service fees
- Detailed analytical metrics provide actionable insights for growing personal and business social media accounts
- Recent updates caused permission errors and functional regressions that break core app utility
Single-market publisher, every app ships only to United States.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does INNOVATTY compete with?
The rivals identified
Nemeses(1)
This app dominates the Instagram analytics niche with massive scale and high-frequency user engagement, directly competing for InsTrack's core audience.
Contenders(1)
A direct niche competitor that has maintained a presence in the Instagram analytics space since 2013.
Same space(2)
While a primary social platform, it competes for the same user attention and time-on-app as analytics tools.
Adjacent utility app that serves the same Instagram-centric audience but focuses on content preservation.
New entrants(2)
Rapidly emerging social networking tool showing high release velocity and strong user adoption.
New entrant with high release frequency, signaling an aggressive attempt to capture social networking market share.
The Analyst's Read
The bottom line on INNOVATTY
Bottom line
Innovatty is a legacy indie publisher currently in a maintenance phase, with its value concentrated entirely in a single social analytics product. Future viability depends on their ability to stabilize the flagship app's performance against platform-level API changes.
Frequently asked questions
How many apps does INNOVATTY publish?
What kind of apps does INNOVATTY make?
What is INNOVATTY's top app?
In how many countries are INNOVATTY's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 1
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- yes