Klarna Bank AB (publ)
Klarna: Smarter everyday money
Publisher DNA
What defines Klarna Bank AB (publ)?
AI intelligence is not yet available for Klarna Bank AB (publ). The portfolio data below is up to date.
Portfolio
What does Klarna Bank AB (publ) ship?
Apps
1 app analysed
Manage money, grow savings, earn cashback, and discover Klarna Card.
Visa-compatible Klarna Card integration for offline and online payments
- Flexible payment installments allow users to manage large expenses without needing full cash upfront
- The latest interface redesign creates convoluted navigation that hides essential features like loyalty cards
Distributed across 14 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+3 more europe markets
- Spain1 / 1
- Sweden1 / 1
- United Kingdom1 / 1
Asia-Pacific (2)
- Australia1 / 1
- India1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does Klarna Bank AB (publ) compete with?
The rivals identified
Nemeses(1)
Both apps compete for budget-conscious shoppers by offering interest-free installment plans and consolidated financial management tools within a single interface.
Contenders(10)
Both apps target budget-conscious users seeking financial management tools, with Klarna focusing on flexible shopping payments and myWisely on payroll-linked liquidity.
Both apps target budget-conscious users seeking financial management tools, though Klarna focuses on shopping payments while Ava Finance specializes in credit score improvement.
Cherry competes by capturing the medical financing segment of the budget-conscious market, directly challenging the BNPL utility Klarna provides for large expenses.
Both apps target budget-conscious users seeking to consolidate financial tools and maximize cashback rewards through a single interface. They compete directly for the primary digital wallet slot on the user's device.
Both apps target budget-conscious users seeking immediate financial liquidity, though DailyPay focuses on earned wage access via employer payroll while Klarna provides merchant-based installment plans.
Both apps target budget-conscious users seeking financial management tools, with Klarna offering flexible payments and Atlas focusing on credit score improvement.
Both apps target budget-conscious users seeking liquidity, though Klarna focuses on retail installment payments while True Finance targets immediate cash advances.
Both apps target budget-conscious users seeking liquidity and financial management, with Klarna focusing on flexible merchant payments and MoneyLion on cash advances and credit building.
Both apps target budget-conscious users by providing liquidity tools: Klarna offers interest-free installment plans for purchases, while Varo provides early payday access and credit-building cards to manage cash flow.
Zable competes for the same budget-conscious demographic by offering credit-building tools and loan management, directly challenging the financial utility Klarna provides through its installment plans.
Same space(18)
VR Banking competes for the daily banking habit by centralizing account management and payment services, though it faces friction from performance regressions.
Consors Finanz competes for the credit card management segment by providing tools for repayment and balance monitoring.
CaixaBankNow serves as a traditional banking alternative that competes for the user's primary financial management habit by offering a stable, branchless interface.
Commerzbank Banking competes for the user's financial management time by providing automated analysis tools that mirror the budgeting utility of Klarna.
Current competes for the same liquidity-focused audience as Klarna by offering early paycheck access and credit-building tools.
Finanzguru competes for the personal finance management habit by automating contract detection and budgeting, similar to Klarna's goal of simplifying money management.
GO2bank competes for the primary banking relationship by offering high-yield savings and early direct deposit incentives.
Lloyds Mobile Banking competes for the primary banking relationship by offering integrated subscription management and bill splitting tools.
Sumeria competes for the primary banking habit by offering an AI-powered assistant and interest-bearing accounts, targeting the same mobile-first audience as Klarna.
Monese serves as a multi-currency banking alternative for individuals with limited financial history, competing for the same mobile-first demographic as Klarna.
Monzo Bank competes for the primary banking relationship by offering budgeting tools that mirror the financial clarity goals of Klarna's users.
NatWest acts as a primary banking hub that competes for the same budget-conscious audience by providing integrated savings pots and card control features.
Virgin Money Mobile Banking competes for the primary banking relationship by offering integrated digital support and transaction tracking.
OnePay competes for the primary banking relationship by bundling credit-building tools and rewards programs that appeal to the same budget-conscious demographic as Klarna.
PaysafeCard targets the same unbanked or credit-constrained demographic as Klarna by offering prepaid payment solutions that bypass traditional banking requirements.
Qonto competes for the SME segment by centralizing financial workflows, acting as a business-focused alternative to Klarna's consumer-centric money management.
Santander serves as a primary banking utility that competes for the user's daily financial attention through integrated mortgage and account management tools.
Starling Bank competes for the primary banking relationship by offering zero-fee international spending and intuitive budgeting tools.
