+6
MacPaw Way
For apple users, ranging from individual consumers seeking device optimization to corporate IT teams managing macOS fleets.
Known for
For apple users, ranging from individual consumers seeking device optimization to corporate IT teams managing macOS fleets.
Providing macOS and iOS utility tools to help users optimize device performance and secure their digital privacy. Simplifying complex system maintenance through intuitive, one-tap interfaces.
Target audience
Portfolio
Free 8Last updated
CleanMy®Phone: Cleanup Storage
v2.13.0
3mo ago
Primary focus
System utilities and privacy tools for macOS and iOS
Scale
indie
Target audience
Apple users, ranging from individual consumers seeking device optimization to corporate IT teams managing macOS fleets.
Released 18 updates across 9 apps in the last 6 months, indicating a high-frequency development cycle focused on maintaining and iterating existing utility tools.
9 apps analysed
On-device AI processing removes data-security friction
One-button UI reduces cognitive load for non-technical users
Distributed across 19 markets, strongest in Europe.
Based on 1 of 9 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
2
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Dominates the storage cleanup niche with a massive user base and high-frequency release cadence that keeps it at the top of search results.
Strategic outlook coming soon.
What fed this analysis
Dominates the VPN utility space with massive scale and a highly active release cadence that keeps it ahead of market trends.
A premium-tier competitor with high release velocity and a strong focus on performance-oriented user experience.
Captures a massive user base through a high-volume, accessibility-focused model that competes directly on ease of use.
Bundles VPN functionality within a broader security ecosystem, creating a high-retention 'all-in-one' value proposition.
Directly competes on the 'AI' value proposition with a significant user base and consistent feature updates.
A high-scale competitor that prioritizes unlimited access models to attract price-sensitive users.
Offers a unique 'tinder-style' swipe interface that provides a distinct UX advantage for high-volume photo management.
A legacy utility app that serves as a baseline for standard storage cleanup features in the Utilities category.
Focuses on DNS-level speed and privacy rather than traditional full-tunnel VPN, serving a similar 'internet utility' job-to-be-done.
Adjacent privacy-focused utility that integrates VPN capabilities into a broader browsing and AI-search ecosystem.
A high-rated, niche-focused app that prioritizes simplicity and user experience over broad utility feature sets.
The industry standard for protocol implementation, serving power users who require custom configuration and transparency.
Integrates free VPN functionality into a feature-rich browser, targeting users who want privacy without dedicated apps.
A specialized tool that focuses exclusively on duplicate detection, serving a specific subset of the photo management market.
Emerging threat with a high release cadence and rapid user acquisition in the last year.
