Mark David
For starbucks employees, coffee enthusiasts, and general iPad users seeking productivity or safety information.
Starbucks Coffee Master for iPad
Snapshot
Who is Mark David?
Providing specialized coffee knowledge and reference tools for baristas and enthusiasts. Bridging the gap between professional training and consumer education.
Target audience
Portfolio
Free 3Last updated
Starbucks Coffee Master for iPad
v6.121
4mo ago
Publisher DNA
What defines Mark David?
Publisher DNA
Primary focus
Food & Drink reference tools and utility applications
Scale
indie
Target audience
Starbucks employees, coffee enthusiasts, and general iPad users seeking productivity or safety information.
Signature Patterns
- •Heavy reliance on educational reference content for the Food & Drink category
- •Consistent use of 'Goes With' and 'Tastes Like' feature sets in coffee apps
- •Mixed monetization strategy utilizing both free reference tools and paid utility apps
- •Frequent, rapid release cadence for new, experimental utility titles
Portfolio momentum
Released 10 updates across 9 apps in the last 6 months, indicating a high-frequency development cycle.
Portfolio
What does Mark David ship?
Apps
15 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 3 of 15 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
25/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Mark David compete with?
The rivals identified
Nemeses(1)
Directly targets the same niche of Starbucks enthusiasts by providing curated, unofficial drink recipes.
Contenders(3)
A major competitor in the quick-service coffee and rewards space with a massive user base.
Captures the same audience segment looking for specialized coffee customization beyond the standard menu.
A high-growth coffee chain competitor with a strong focus on mobile-first loyalty and engagement.
Same space(4)
Adjacent convenience-focused food and drink app with a massive rewards-based user base.
Competes in the specialty coffee segment with a focus on loyalty and mobile-first ordering.
Directly competes for the premium coffee consumer's loyalty and digital wallet share.
The official ecosystem app that defines the standard for the target's primary domain.
New entrants(2)
Rapidly growing platform that captures the value-conscious coffee and food consumer through sustainability.
Rapidly growing brand app showing strong release velocity and high user satisfaction.
The Analyst's Read
The bottom line on Mark David
Bottom line
The publisher is a niche developer that successfully leverages institutional brand knowledge to dominate the coffee reference category. Their ability to maintain high-engagement flagship apps provides a stable foundation for their broader, more experimental portfolio.
Frequently asked questions
How many apps does Mark David publish?
What kind of apps does Mark David make?
What is Mark David's top app?
In how many countries are Mark David's apps available?
What fed this analysis
- Apps analyzed:
- 9
- With full intel:
- 0
- With overview:
- 9
- Website scraped:
- yes
- Social presence:
- yes