Too Good To Go
For environmentally conscious consumers and budget-focused shoppers seeking affordable food options from local restaurants and grocers.
Too Good To Go: End Food Waste
Snapshot
Who is Too Good To Go?
Connecting consumers with local businesses to rescue surplus food. Reducing waste through a marketplace model that offers affordable meals.
Target audience
Portfolio
Free 1Last updated
Too Good To Go: End Food Waste
v26.9.5
16d ago
Publisher DNA
What defines Too Good To Go?
Publisher DNA
Primary focus
Food waste reduction marketplace
Scale
indie
Target audience
Environmentally conscious consumers and budget-focused shoppers seeking affordable food options from local restaurants and grocers.
Signature Patterns
- •Surplus food marketplace model using 'Surprise Bags'
- •Monetization via transaction-based fees on individual food rescues
- •Location-based discovery of local food inventory
- •Integration of environmental impact tracking for user engagement
Portfolio momentum
Released 10 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.
Portfolio
What does Too Good To Go ship?
Apps
1 app analysed
Rescue tasty unsold food from local stores for ½ price or less.
Gamified CO2e impact tracking sustains long-term user habituation
- Budget-conscious families and individuals rely on the service to access affordable food options daily
- Recent map and search updates removed the ability to set a specific radius, frustrating local users
Distributed across 15 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (2)
- Australia1 / 1
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Too Good To Go compete with?
The rivals identified
Nemeses(1)
Both platforms compete for environmentally conscious consumers in the surplus food marketplace by connecting users with discounted local goods.
Contenders(10)
Both platforms target environmentally conscious users seeking to reduce food waste through a location-based marketplace for surplus items.
Both platforms operate in the surplus food marketplace, targeting budget-conscious and environmentally-focused consumers. EvryBite competes by offering individual item selection, which directly addresses the uncertainty of the surprise bag model used by Too Good To Go.
Both platforms operate in the surplus food marketplace, targeting budget-conscious consumers through a shared mission of reducing food waste. They compete directly for the same user base by connecting local merchants with shoppers seeking discounted food items.
Both platforms operate in the surplus marketplace, targeting budget-conscious consumers through a surprise box model. Foodsi competes by expanding the category to include non-food items like flowers and cosmetics alongside food inventory.
Goodie Bag operates in the same surplus food marketplace as Too Good To Go, targeting budget-conscious consumers with discounted local food pickup.
Both platforms target eco-conscious consumers by facilitating the purchase of surplus food from local merchants via a surprise-bundle marketplace model.
Both platforms operate surplus food marketplaces targeting budget-conscious consumers, directly competing for local restaurant discovery and food rescue transactions.
LastBite competes by offering a localized surplus food marketplace in Australia, targeting the same budget-conscious and environmentally-focused demographic as Too Good To Go.
Umami operates in the same surplus food marketplace as Too Good To Go, targeting budget-conscious consumers with a map-based discovery model for discounted food.
Yindii operates in the same surplus food marketplace as Too Good To Go, targeting budget-conscious consumers with a surprise box model. Both platforms focus on rescuing unsold inventory from local merchants to reduce environmental impact.
Same space(20)
Coordinates volunteer-led logistics for food recovery, providing a similar social impact mechanism to Too Good To Go.
Curates affordable restaurant options, targeting the same budget-conscious diners as Too Good To Go.
Serves urban consumers seeking rapid delivery, competing for the same food-delivery wallet share as Too Good To Go.
Dominates the food delivery category with a subscription-based retention loop that captures high-frequency meal demand.
Facilitates the purchase of near-expiry groceries, directly overlapping with the mission to reduce food waste.
Coordinates volunteer-led food recovery, serving the same food insecurity mission as Too Good To Go.
Targets urban professionals in Asian markets with specialized quick-commerce, competing for the same convenience-focused food spend.
Educates users on sustainable food habits, aligning with the environmental consciousness of the core audience.
Manages volunteer-led food recovery in local markets, mirroring the community-based food rescue mission.
Operates as a large food delivery marketplace, serving the same suburban consumer base as Too Good To Go.
known for
Offers direct-to-consumer fast food ordering, competing for the same budget-focused meal demand as Too Good To Go.
Simplifies tax documentation for food donations, supporting the same restaurant and nonprofit partners.
Provides restaurant booking services, capturing the same dining-out audience as Too Good To Go.
Sells overproduced food items at a discount, competing for the same budget-conscious, waste-reduction-focused grocery spend.
Targets urban professionals with a pre-paid lunch model, competing for the same daily meal budget as Too Good To Go.
Facilitates local sharing of surplus food and household items, serving the same community-focused food rescue audience.
Targets daily coffee and food consumers through a subscription model, capturing recurring food spend.
Targets budget-conscious grocery shoppers by automating meal planning to reduce food waste.
Captures urban demand for on-demand meals, competing for the same wallet share as Too Good To Go users.
Uses proprietary kitchen robotics to offer multi-restaurant ordering, providing an alternative to surplus food models.
New entrants(2)
Provides logistics infrastructure for volunteer-led food recovery, supporting the same hunger relief goals.
Tracks food expiration to reduce waste, aligning with the core mission of Too Good To Go.
The Analyst's Read
The bottom line on Too Good To Go
Bottom line
Too Good To Go has successfully scaled a niche sustainability concept into a high-volume marketplace with strong user sentiment. Their ability to maintain a high rating at scale suggests a robust product-market fit for value-conscious, eco-aware consumers.
Frequently asked questions
How many apps does Too Good To Go publish?
What kind of apps does Too Good To Go make?
What is Too Good To Go's top app?
In how many countries are Too Good To Go's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
