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Mary Kay
Known forMary Kay® MirrorMe
Portfolio
Free 4Last updated
Mary Kay® MirrorMe
v5.4
10mo ago
AI intelligence is not yet available for Mary Kay. The portfolio data below is up to date.
4 apps analysed
Direct-selling integration bridges digital try-on and purchase
Analysis in progress
Analysis in progress
Analysis in progress
Distributed across 6 markets, strongest in Americas.
Based on 1 of 4 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
85/100
Avg sentiment score
This app dominates the utility mirror category, capturing the same user base looking for high-fidelity camera reflections and vanity tools.
Strategic outlook coming soon.
A direct utility competitor that focuses on the 'True Mirror' experience, challenging the target app's core camera-based reflection.
Competes for the same beauty-conscious demographic by offering specialized AR try-on experiences for specific cosmetic categories.
Captures the beauty-tech audience by providing advanced real-time filters and retouching capabilities that compete with virtual makeup.
Directly overlaps with the core mirror utility functionality, targeting users seeking a simple, high-quality reflection tool.
Connects users to professional beauty services, representing the transactional end of the beauty ecosystem.
Targets the educational side of the beauty market, providing content that complements the target app's try-on features.
Leverages AI for facial analysis, tapping into the same 'looksmaxing' trend that drives interest in virtual makeup.
A niche beauty-tech tool that uses AI to simulate cosmetic changes, overlapping with the target app's AR capabilities.
A new AI-driven beauty coach that competes for the user's attention by promising personalized aesthetic improvements.
A new entrant using AI to solve the 'personal color' problem, which is a critical precursor to makeup selection.
