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Mika Kruschel
For independent iOS developers requiring financial and performance analytics, alongside productivity-focused individuals seeking habit management and organizational tools.
Known for
For independent iOS developers requiring financial and performance analytics, alongside productivity-focused individuals seeking habit management and organizational tools.
Building utility-focused iOS tools for developers and productivity-minded users. Streamlining financial reporting and personal habit management through clean, minimalist interfaces.
Target audience
Portfolio
Free 4Last updated
HabitMap
v1.0
2.8y ago
Primary focus
Developer tools and personal productivity utilities
Scale
indie
Target audience
Independent iOS developers requiring financial and performance analytics, alongside productivity-focused individuals seeking habit management and organizational tools.
Origin
Founded by Miká Kruschel and Cameron Shemilt.
Released 5 updates across 4 apps in the last 6 months, with the most recent grocery utility launch occurring in March 2025.
4 apps analysed
Minimalist, distraction-free UI/UX
Single-market publisher — every app ships only to United States.
Based on 1 of 4 apps with localized market data — more coverage rolling in as scans complete · last scanned .
User-sentiment analysis coming soon.
Directly targets the 'speed of shopping' use case with a high update velocity and a specialized focus on list-sorting efficiency.
Strategic outlook coming soon.
What fed this analysis
A direct brand-space rival that combines shopping lists with pantry inventory management.
A long-standing competitor (active since 2009) that dominates the 'shared household' niche with multi-device synchronization.
The market leader for organized grocery lists, offering deep ecosystem integration that Milk’s 'delightfully simple' approach avoids.
A broad productivity tool that many users leverage for simple grocery lists due to its massive cross-platform presence.
A premium, database-heavy alternative for power users who want to archive recipes alongside their shopping lists.
Captures users at the meal-planning stage, effectively automating the list-building process that Milk requires users to do manually.
Focuses on the 'pre-shopping' phase by tracking expiration dates and current stock levels.
