Mild
For general users and professionals requiring a dedicated tool for QR/barcode scanning and custom code creation.
QR Scanner Pro *
Snapshot
Who is Mild?
Providing fast and secure QR scanning and generation tools to streamline daily tasks for mobile users.
Target audience
Portfolio
Free 2Last updated
QR Scanner Pro *
v2.0.7
5mo ago
Publisher DNA
What defines Mild?
Publisher DNA
Primary focus
Mobile utility tools
Scale
indie
Target audience
General users and professionals requiring a dedicated tool for QR/barcode scanning and custom code creation.
Signature Patterns
- •Freemium monetization model featuring a weekly subscription tier
- •Emphasis on local device storage for scan history and user privacy
- •Frequent update cadence to ensure scanning engine accuracy
- •Minimalist, developer-led distribution and web presence
Portfolio momentum
Maintained a consistent update cadence with 4 releases in the last 6 months for its sole active title.
Portfolio
What does Mild ship?
Apps
2 apps analysed
The current version delivers a stable experience that users find excellent for their daily needs
- The core scanning functionality provides a reliable and efficient tool for translating and reading information
- Users report: Aggressive advertising and misleading free-trial claims frustrate users who expect a completely free experience
Distributed across 8 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Mild compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same utility-focused audience by offering identical core functionality: QR code scanning and custom code generation.
Same space(2)
This utility shares the same target audience of business users as QR Scanner Pro while mirroring its subscription-based monetization model.
This app targets the same user base as QR Scanner Pro but operates on a free model, removing the subscription friction found in the source app.
The Analyst's Read
The bottom line on Mild
Bottom line
Mild is a disciplined indie publisher successfully monetizing a single-purpose utility through a freemium model. Their ability to maintain a high rating in a commoditized category suggests a strong focus on technical reliability and user experience.
Frequently asked questions
How many apps does Mild publish?
What kind of apps does Mild make?
What is Mild's top app?
In how many countries are Mild's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
