Mild
For general users and professionals requiring a dedicated tool for QR/barcode scanning and custom code creation.
QR Scanner Pro *
Snapshot
Who is Mild?
Providing fast and secure QR scanning and generation tools to streamline daily tasks for mobile users.
Target audience
Portfolio
Free 2Last updated
QR Scanner Pro *
v2.0.7
3mo ago
Publisher DNA
What defines Mild?
Publisher DNA
Primary focus
Mobile utility tools
Scale
indie
Target audience
General users and professionals requiring a dedicated tool for QR/barcode scanning and custom code creation.
Signature Patterns
- •Freemium monetization model featuring a weekly subscription tier
- •Emphasis on local device storage for scan history and user privacy
- •Frequent update cadence to ensure scanning engine accuracy
- •Minimalist, developer-led distribution and web presence
Portfolio momentum
Maintained a consistent update cadence with 4 releases in the last 6 months for its sole active title.
Portfolio
What does Mild ship?
Apps
2 apps analysed
The current version delivers a stable experience that users find excellent for their daily needs
- The core scanning functionality provides a reliable and efficient tool for translating and reading information
- Users report: Aggressive advertising and misleading free-trial claims frustrate users who expect a completely free experience
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Mild compete with?
The rivals identified
Nemeses(2)
This app maintains the largest market share in the QR utility space with over 1.4 million ratings, serving as the primary benchmark for the category.
This app is the dominant market leader in the utility space, directly competing for the same user base seeking high-speed scanning and code generation.
Contenders(5)
Expands the scanning use case into hardware-adjacent utility, capturing users who need more than just optical QR scanning.
Maintains high relevance through a consistent release cadence of three updates in the last six months.
A direct functional rival that mirrors our core utility value proposition with a high release cadence.
Targets a specific high-intent use case—WiFi credential sharing—that overlaps with our generation features.
Competes by positioning itself as a specialized authentication tool rather than a general-purpose scanner.
Same space(7)
known for
QR Creator: Scan & Make QRCode
Operates in the productivity category, focusing on the creation aspect of QR codes for business use.
Competes for the same utility-focused user attention within the storage management sub-niche.
Occupies the same utility category, focusing on hardware-connected control rather than data scanning.
Competes for the same 'code generation' user intent but focuses on Apple Wallet integration.
Shares the Utilities category and high-volume user base, representing a broader competitor for screen time.
A long-standing utility peer that focuses on high-volume barcode and QR generation.
A direct peer that competes on a privacy-first, minimalist value proposition.
New entrants(4)
A specialized newcomer targeting the developer and design community for custom code styling.
Shows high velocity with seven releases in the last six months, signaling an aggressive push for market share.
A newcomer that leverages on-device scanning technology, overlapping with our core scanning engine capabilities.
Demonstrates strong growth potential with five recent updates, positioning itself as a modern alternative.
The Analyst's Read
The bottom line on Mild
Bottom line
Mild is a disciplined indie publisher successfully monetizing a single-purpose utility through a freemium model. Their ability to maintain a high rating in a commoditized category suggests a strong focus on technical reliability and user experience.
Frequently asked questions
How many apps does Mild publish?
What kind of apps does Mild make?
What is Mild's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no