Mild
For general users and professionals requiring a dedicated tool for QR/barcode scanning and custom code creation.
QR Scanner Pro *
Snapshot
Who is Mild?
Providing fast and secure QR scanning and generation tools to streamline daily tasks for mobile users.
Target audience
Portfolio
Free 2Last updated
QR Scanner Pro *
v2.0.7
6mo ago
Publisher DNA
What defines Mild?
Publisher DNA
Primary focus
Mobile utility tools
Scale
indie
Target audience
General users and professionals requiring a dedicated tool for QR/barcode scanning and custom code creation.
Signature Patterns
- •Freemium monetization model featuring a weekly subscription tier
- •Emphasis on local device storage for scan history and user privacy
- •Frequent update cadence to ensure scanning engine accuracy
- •Minimalist, developer-led distribution and web presence
Portfolio momentum
Maintained a consistent update cadence with 4 releases in the last 6 months for its sole active title.
Portfolio
What does Mild ship?
Apps
2 apps analysed
The current version delivers a stable experience that users find excellent for their daily needs
- The core scanning functionality provides a reliable and efficient tool for translating and reading information
- Users report: Aggressive advertising and misleading free-trial claims frustrate users who expect a completely free experience
Distributed across 8 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Mild compete with?
The rivals identified
Nemeses(1)
Both apps target the same utility-seeking audience for QR and barcode management, with overlapping core functionality in code generation and scanning.
Contenders(10)
Both apps target the same utility-focused audience for QR scanning and code generation, creating direct competition for daily utility usage.
Both apps compete for the same general user base by gating unlimited scanning behind subscription models, forcing a direct choice between lightweight utility and feature-rich inventory tools.
Both apps target general users requiring QR scanning, but the rival's zero-cost, ad-free model directly challenges the source app's ad-heavy, subscription-gated monetization.
Both apps compete for the same utility-focused audience by providing QR and barcode scanning tools, directly overlapping in core feature sets and monetization strategies.
Both apps compete for the same utility-focused user base, but the rival's ad-free model and higher rating directly challenge the conversion funnel of the source app.
Both apps compete for the same utility-focused audience by providing QR scanning and generation tools on iOS. They overlap directly in core functionality, forcing users to choose based on scanning speed and monetization models.
Both apps compete for the same utility-focused user base by providing QR code scanning and generation tools. The rival captures a larger audience by expanding beyond simple QR codes to include product barcode and UPC scanning.
Both apps target general users needing QR scanning and generation, competing directly through subscription-based monetization models.
Both apps serve the same utility segment for QR and barcode scanning, but the rival captures a larger user base through a completely free model and advanced data management features.
Both apps target general users needing QR and barcode scanning, with overlapping freemium models that gate advanced utility behind subscription tiers.
Same space(20)
It targets the same user base with a focus on security and performance-oriented scanning features.
It targets privacy-conscious users by offering local-only processing, which contrasts with the source app's ad-supported model.
This app expands the utility scope by adding price comparison, which addresses a common user need beyond simple scanning.
It provides a similar feature set for QR and barcode management, positioning itself as a general-purpose alternative.
It targets the same user base but prioritizes scan reliability over the ad-heavy model found in the source app.
This app focuses on professional output formats, catering to users who need high-quality print assets.
It targets the same audience but replaces raw data with AI-generated insights to provide higher value.
This app focuses on code management, providing a library for users to store and organize their data.
It serves professional users needing inventory management, which is a more specialized use case than the source app.
This app competes for the same utility-focused audience by offering unlimited scanning and persistent code storage without expiration dates.
It functions as a specialized shopping assistant, offering product transparency that the source app lacks.
This app introduces AI-powered identification to differentiate from the source app's standard scanning utility.
It serves the same general mobile user segment but relies on a more aggressive subscription-gated model for basic features.
It offers a similar feature set for scanning and generation, targeting users who value iCloud synchronization.
It serves the same utility market but includes batch scanning to support more complex user workflows.
This app provides a basic, clean utility for scanning and sharing, competing for the same general user base.
It offers a similar range of generation and scanning tools, focusing on ease of use for general users.
It provides a similar generation utility but differentiates through an offline-first, privacy-focused model.
This app competes directly in the utility space by providing a fast, straightforward scanning experience.
This app provides a similar feature set but emphasizes AI-driven search to assist with product identification.
The Analyst's Read
The bottom line on Mild
Bottom line
Mild is a disciplined indie publisher successfully monetizing a single-purpose utility through a freemium model. Their ability to maintain a high rating in a commoditized category suggests a strong focus on technical reliability and user experience.
Frequently asked questions
How many apps does Mild publish?
What kind of apps does Mild make?
What is Mild's top app?
In how many countries are Mild's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
