Observation
For nature enthusiasts, field researchers, and citizen scientists interested in documenting and identifying local flora and fauna.
ObsIdentify
Snapshot
Who is Observation?
Facilitating biodiversity monitoring and citizen science through AI-powered species identification. Connecting nature enthusiasts with global research data.
Target audience
Portfolio
Free 4Last updated
ObsIdentify
v5.10
5mo ago
Publisher DNA
What defines Observation?
Publisher DNA
Primary focus
Biodiversity monitoring and nature identification tools
Scale
indie
Target audience
Nature enthusiasts, field researchers, and citizen scientists interested in documenting and identifying local flora and fauna.
Signature Patterns
- •Consistent use of AI-assisted image recognition for species identification
- •Integration with the central Observation.org platform for data synchronization
- •Focus on offline-first functionality for field researchers
- •Standardized free-to-use pricing model across all titles
Portfolio momentum
Released 9 updates across 3 apps in the last 6 months, with all titles receiving updates within the last 30 days.
Portfolio
What does Observation ship?
Apps
4 apps analysed
Analysis in progress
Distributed across 6 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (4)
- France1 / 1
- Germany1 / 1
- Netherlands1 / 1
- Spain1 / 1
Core markets (1/1 apps)
Rivals
Who does Observation compete with?
The rivals identified
Same space(11)
Targets the same outdoor hobbyist segment by combining visual and auditory identification for bird species.
Offers a broad identification utility for nature explorers, covering plants, mushrooms, and succulents.
Targets the same nature-curious demographic but shifts the focus from scientific documentation to home gardening utility via subscription-gated expert access.
Extends nature identification beyond visual recognition to include auditory bird call analysis for outdoor hobbyists.
Narrows the identification focus to the fungal kingdom, serving foragers and specialized nature enthusiasts.
Serves the same audience of plant enthusiasts by offering a simplified, AI-driven identification scanner.
Shares the citizen science mission of ObsIdentify but relies on a community-validated database rather than proprietary AI models.
Occupies the same identification space but prioritizes aggressive monetization through subscription gating for care guidance.
Focuses on plant health and identification, offering specific tools for indoor and outdoor plant care.
Provides a similar identification utility for nature enthusiasts but adds specific tools for plant health management.
Expands the identification scope beyond plants to include mushrooms and insects for broader nature exploration.
The Analyst's Read
The bottom line on Observation
Bottom line
Observation International maintains a focused, utility-driven portfolio that serves as a vital bridge between amateur naturalists and professional biological research. Their commitment to frequent updates and platform integration demonstrates a stable, mission-oriented development strategy.
Frequently asked questions
How many apps does Observation publish?
What kind of apps does Observation make?
What is Observation's top app?
In how many countries are Observation's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes
