For cultural tourists, museum visitors, and students seeking educational, location-aware multimedia content at specific destinations.
Providing destinations with digital tools to build interactive, self-guided tours that deepen visitor engagement through location-based storytelling.
Target audience
Portfolio
Free 35Last updated
Schoonmaker Tour - NMGL
v9.0.498-prod
4mo ago
Primary focus
White-label storytelling and self-guided tour platforms
Scale
studio
Target audience
Cultural tourists, museum visitors, and students seeking educational, location-aware multimedia content at specific destinations.
Origin
Formerly known as OnCell, the company rebranded to STQRY to provide a comprehensive storytelling platform for location-based experiences.
With 70 releases in the last 6 months and 34 active titles, the publisher maintains an aggressive update cycle across its institutional client apps.
35 apps analysed
Multi-modal tour support (walking/driving)
Robust CMS allows for real-time updates by non-technical staff
Tour Pondicherry Park's historic landscape and other historic Bridgton sites.
Completely free with no monetization friction
Robust offline functionality tailored for remote environments.
Strong backing from local foundations
Single-market publisher — every app ships only to United States.
Based on 2 of 35 apps with localized market data — more coverage rolling in as scans complete · last scanned .
2
Positive apps
0
Neutral / mixed
0
Negative apps
89/100
Avg sentiment score
A comprehensive educational app that provides location-based information on historical sites and monuments across the US.
Strategic outlook coming soon.
What fed this analysis
Focuses on gallery discovery and exhibition mapping, competing for the same art-touring audience.
Serves as a primary competitor for the event discovery and calendar functionality provided by the app.
A rapidly growing platform for self-guided audio tours that is expanding its library to include more nature and heritage sites.
Rapidly growing travel planning app that integrates local discovery features which could eventually incorporate historical tour content.