STQRY
For cultural tourists, museum visitors, and students seeking educational, location-aware multimedia content at specific destinations.
GuidiGO
Snapshot
Who is STQRY?
Providing destinations with digital tools to build interactive, self-guided tours that deepen visitor engagement through location-based storytelling.
Target audience
Portfolio
Free 35Last updated
GuidiGO
v4.2.5
6mo ago
Publisher DNA
What defines STQRY?
Publisher DNA
Primary focus
White-label storytelling and self-guided tour platforms
Scale
studio
Target audience
Cultural tourists, museum visitors, and students seeking educational, location-aware multimedia content at specific destinations.
Origin
Formerly known as OnCell, the company rebranded to STQRY to provide a comprehensive storytelling platform for location-based experiences.
Signature Patterns
- •B2B2C distribution model where apps are free for end-users but serve specific institutional clients
- •Heavy reliance on GPS-triggered multimedia content and offline functionality for remote locations
- •Consistent focus on educational and historical narratives over commercial monetization
- •High release cadence driven by a standardized app-builder framework for rapid deployment
Portfolio momentum
With 70 releases in the last 6 months and 34 active titles, the publisher maintains an aggressive update cycle across its institutional client apps.
Portfolio
What does STQRY ship?
Apps
35 apps analysed
Multi-modal tour support (walking/driving)
- Highly specialized, localized content
Robust CMS allows for real-time updates by non-technical staff
- Specialized focus on historic site storytelling
Tour Pondicherry Park's historic landscape and other historic Bridgton sites.
Completely free with no monetization friction
- Highly specialized, curated local content
Robust offline functionality tailored for remote environments.
- Deep, community-verified content provided by long-term park volunteers.
Single-market publisher, every app ships only to United States.
Based on 2 of 35 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
0
Negative apps
90/100
Avg sentiment score
Rivals
Who does STQRY compete with?
The rivals identified
Contenders(4)
The dominant app for park navigation and trail discovery, though it lacks the specific curated historical storytelling of the analyzed app.
Broad travel platform that competes for the user's attention when planning local sightseeing and cultural activities.
A comprehensive educational app that provides location-based information on historical sites and monuments across the US.
Focuses on gallery discovery and exhibition mapping, competing for the same art-touring audience.
Same space(1)
Serves as a primary competitor for the event discovery and calendar functionality provided by the app.
New entrants(2)
A rapidly growing platform for self-guided audio tours that is expanding its library to include more nature and heritage sites.
Rapidly growing travel planning app that integrates local discovery features which could eventually incorporate historical tour content.
The Analyst's Read
The bottom line on STQRY
Bottom line
STQRY is a dominant player in the niche museum-tech space, leveraging a SaaS-to-mobile pipeline to maintain a large portfolio of high-authority, institutional apps. Their success is tied to B2B adoption rather than app store discovery, making them a key benchmark for white-label mobile solutions in the tourism sector.
Frequently asked questions
How many apps does STQRY publish?
What kind of apps does STQRY make?
What is STQRY's top app?
In how many countries are STQRY's apps available?
What fed this analysis
- Apps analyzed:
- 35
- With full intel:
- 35
- With overview:
- 35
- Website scraped:
- yes
- Social presence:
- yes