Swishly
For mobile users and cord-cutters seeking to stream web-based video content to TV hardware without quality loss.
Snapshot
Who is Swishly?
Providing high-resolution direct video casting from mobile browsers to smart TVs, bypassing the limitations of standard screen mirroring.
Target audience
Portfolio
Free 4Last updated
Cast Web Videos to TV - iWebTV
v2.0.109
6mo ago
Publisher DNA
What defines Swishly?
Publisher DNA
Primary focus
Media casting utilities
Scale
indie
Target audience
Mobile users and cord-cutters seeking to stream web-based video content to TV hardware without quality loss.
Signature Patterns
- •Focus on direct stream casting over screen mirroring to preserve resolution
- •Broad hardware compatibility including Roku, Fire TV, Chromecast, and smart TVs
- •Dual-product strategy offering both a freemium version and a standalone paid Pro app
- •Frequent update cadence to maintain compatibility with evolving web video standards
Portfolio momentum
Released 7 updates across 2 apps in the last 6 months, with the most recent update occurring 16 days ago.
Portfolio
What does Swishly ship?
Apps
5 apps analysed
Direct casting provides higher quality than screen mirroring
- One-time fee to remove advertisements provides a high-value experience for long-term users of the app
- Content links fail to appear or load following the latest update, preventing users from watching media
Ad-blocking capabilities during the casting process significantly improve the viewing experience for many users
- The app provides a reliable way to stream web-based video content directly to television sets
- Casting functionality fails to connect or crashes frequently following the latest update to the app
Face-centered framing provides specialized visual output
- Casting personal photo albums from mobile devices to television screens provides a simple and effective experience
- Frequent application freezes and crashes during slideshow playback disrupt the user experience on multiple devices
Video preview snapshots allow navigation of long-form content without slow scrub bars
- Advanced browser tab support enables granular control over web-based video sources
Single-market publisher, every app ships only to United States.
Based on 4 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States4 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
1
Neutral / mixed
0
Negative apps
58/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Swishly compete with?
The rivals identified
Nemeses(2)
Both apps compete for the same user base by providing browser-to-TV casting utilities that extract video streams from websites to bypass screen-mirroring limitations.
Both applications compete for the same audience of users casting web-based video to smart TVs using integrated browser technology.
Contenders(8)
Both applications target users seeking to cast web-based video to smart TVs without external hardware, competing directly on the utility of media discovery and playback control.
Both applications target mobile users casting web content to television hardware, sharing core browser-based ad-blocking functionality and a focus on direct media streaming.
Both applications target users seeking to cast web-based video content to television sets, competing for the same utility-focused audience that avoids screen-mirroring latency. They overlap directly in their core value proposition of enabling web video playback on external displays.
This app utilizes native Cast technology to hand off media links, similar to the direct streaming approach used by iWebTV.
CastBrowser functions as a dedicated casting utility that separates the browsing experience from the TV playback.
This app provides an alternative for users needing to bridge iOS devices to Fire TV hardware, though it relies on screen mirroring rather than direct stream extraction.
Both applications target users seeking to bridge mobile content to home entertainment systems, creating direct competition for the same utility-seeking audience.
Both applications target users seeking to cast media from iOS devices to external hardware, creating direct competition for the same home entertainment utility.
Same space(14)
Provides wireless screen mirroring for Roku devices, serving users who need to share photos or presentations from mobile devices.
Uses Miracast and Smart View technology to project mobile content, serving users who prefer hardware-free casting solutions.
This app functions as a remote control for Chromecast devices, focusing on navigation rather than direct stream casting.
Allows users to browse and cast web videos to Roku devices, serving the same niche as other Roku-specific casting apps.
Provides a simple one-tap discovery flow for bridging mobile content to television displays, targeting casual users.
Provides a wireless connection between iPhones and compatible TVs for sharing photos, videos, and web content.
This app serves as a general-purpose screen mirroring tool for users who prefer wireless connectivity over HDMI cables.
Offers a centralized solution for mirroring and casting to multiple smart TV platforms, including LG and Fire TV.
wvCast serves a legacy user base by providing a stable DLNA-based casting solution for older smart TVs.
Serves users needing to cast web-based media to Google Cast and AirPlay devices, though it faces severe stability challenges.
Focuses on privacy-oriented media casting for Amazon Fire TV hardware, targeting users who prioritize file quality.
CastIt offers a direct stream extraction mechanism that avoids the battery drain associated with standard screen mirroring.
Offers a multi-technology casting solution including Chromecast and DLNA for sending mobile content to Smart TVs.
This utility targets the same casting audience but differentiates itself by allowing simultaneous mirroring to multiple devices.
The Analyst's Read
The bottom line on Swishly
Bottom line
Swishly Inc. is a disciplined utility studio that has successfully defended a niche against native OS casting protocols. Their high weighted rating across 157K reviews signals a robust technical solution for the persistent problem of web-to-TV media fragmentation.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no