Tata Unistore
For affluent, style-conscious consumers seeking authentic luxury goods and personalized beauty recommendations.
Known forTata CLiQ Fashion Shopping
For affluent, style-conscious consumers seeking authentic luxury goods and personalized beauty recommendations.
Providing a curated digital marketplace for premium fashion, beauty, and lifestyle products. Connecting affluent consumers with high-end global and Indian brands.
Target audience
Portfolio
Free 3Last updated
Tata CLiQ Fashion Shopping
v103.18.0
2mo ago
Primary focus
Premium fashion and beauty e-commerce
Scale
indie
Target audience
Affluent, style-conscious consumers seeking authentic luxury goods and personalized beauty recommendations.
Released 8 updates across 3 apps in the last 6 months, with consistent maintenance across the core fashion and luxury shopping titles.
3 apps analysed
Explore fashion, beauty, home & more from 4000+ trusted brands.
NeuCoins loyalty program creates switching costs within the Tata ecosystem
Explore online luxury shopping with authentic luxury brands & high-end products.
0
Positive apps
1
Neutral / mixed
0
Negative apps
35/100
Avg sentiment score
Myntra dominates the Indian fashion e-commerce landscape with massive scale and a highly mature feature set that directly overlaps with Tata CLiQ's core value proposition.
Strategic outlook coming soon.
What fed this analysis
While targeting a broader value-conscious audience, Meesho's massive scale and rapid feature deployment make it a significant threat to market share.
AJIO serves the exact same fashion-forward demographic with a strong emphasis on exclusive brand partnerships and trend-led curation.
Strong vertical-specific competitor that excels in community-driven marketing and brand loyalty.
Direct-to-consumer brand app that competes for the same fashion-conscious wallet share as Tata CLiQ.
Represents the gold standard for premium department store digital experiences, serving as a benchmark for Tata CLiQ's luxury aspirations.
