Meesho
For budget-conscious Indian consumers and micro-entrepreneurs or small business owners seeking an accessible e-commerce platform.
Known forMeesho: Online Shopping
Meesho: Online ShoppingFor budget-conscious Indian consumers and micro-entrepreneurs or small business owners seeking an accessible e-commerce platform.
Meesho: Online ShoppingEmpowering Indian micro-entrepreneurs and budget-conscious shoppers through a zero-commission marketplace for affordable lifestyle goods.
Target audience
Portfolio
Free 1Last updated
Meesho: Online Shopping
v27.9
2mo ago
Primary focus
Social commerce and retail marketplace
Scale
indie
Target audience
Budget-conscious Indian consumers and micro-entrepreneurs or small business owners seeking an accessible e-commerce platform.
Maintains an intense development pace with 12 updates released in the last 6 months for their flagship platform.
1 app analysed
Shop for yourself or start selling online in India— all on the Meesho app.
COD availability removes digital payment barriers
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
AJIO remains the most direct scale rival in the Indian fashion space, leveraging Reliance's massive physical and digital infrastructure.
Strategic outlook coming soon.
What fed this analysis
Directly competes for the 'Bharat' user base by combining grocery, electronics, and fashion into a single 'super-app' ecosystem.
A dominant force in Indian fashion e-commerce with massive scale and a high-velocity release cycle focused on Gen-Z engagement.
A strong contender focusing on 'Authentic Brands' and a premium 'CLiQ and PiQ' omnichannel service model.
Shares Meesho's core 'Value' positioning for Tier 2 and Tier 3 Indian cities.
A specialized fashion peer that leverages a content-first approach to sell curated lifestyle and beauty-adjacent apparel.
