The American Anti-Vivisection Society
For ethical consumers and conscious shoppers in the U.S. and Canada seeking to verify the animal-testing status of personal care and household brands.
Cruelty Free Shopping GuideSnapshot
Who is The American Anti-Vivisection Society?
Providing a searchable directory of cruelty-free brands for ethical consumers. Helping shoppers verify animal-testing status at the point of purchase.
Target audience
Rivals analysis in progress
Portfolio
Free 1Last updated
Cruelty Free Shopping Guide
v7.2.5
1.5y ago
Publisher DNA
What defines The American Anti-Vivisection Society?
Publisher DNA
Primary focus
Ethical consumerism and brand verification tools
Scale
indie
Target audience
Ethical consumers and conscious shoppers in the U.S. and Canada seeking to verify the animal-testing status of personal care and household brands.
Signature Patterns
- •Single-purpose utility app focused on brand verification
- •100% free access model with no in-app purchases
- •Content-driven directory updated to reflect Leaping Bunny certification status
Portfolio momentum
The publisher maintains a single utility app with no new releases in the last 6 months.
Portfolio
What does The American Anti-Vivisection Society ship?
Apps
1 app analysed
The Analyst's Read
The bottom line on The American Anti-Vivisection Society
Bottom line
The publisher operates a niche, mission-aligned utility that serves as a digital extension of their certification program. Its value lies in the proprietary nature of the Leaping Bunny database rather than mobile-specific engagement metrics.
Frequently asked questions
How many apps does The American Anti-Vivisection Society publish?
What kind of apps does The American Anti-Vivisection Society make?
What is The American Anti-Vivisection Society's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
