The Cruelty Free Shopping Guide is a mobile directory developed by The American Anti-Vivisection Society that helps users identify cosmetic, personal care, and household brands certified by the Leaping Bunny Program. It provides a searchable database of over 2,000 companies that do not conduct animal testing, offering a convenient alternative to the organization's web-based resources.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Ethical consumers in the U.S. and Canada seeking to verify the animal-testing status of brands while shopping.
Key features
Allows users to search or browse over 2,000 certified cruelty-free companies alphabetically or by product category.
Provides access to company logos, descriptions, and direct links to official brand websites.
The app is marketed as a continually updated resource to ensure users have the most current cruelty-free certification data.
How much does it cost?
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Cruelty Free Shopping Guide
How's the Shopping market?
The rivals identified
The Analyst's Read
Key takeaways for Cruelty Free Shopping Guide
Where is it heading?
Bottom line
While the app provides a valuable database for ethical shopping, users report significant technical issues with the product scanner and a need for interface modernization.
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