The Beans
For college students seeking cost-saving opportunities and industry professionals focused on youth marketing trends.
Student Beans: College Deals
Snapshot
Who is The Beans?
Connecting college students to exclusive brand discounts and shopping deals. Facilitating professional networking within the youth marketing sector.
Target audience
Portfolio
Free 2Last updated
Student Beans: College Deals
v7.20.0
6mo ago
Publisher DNA
What defines The Beans?
Publisher DNA
Primary focus
Student-focused shopping utilities and youth marketing event tools
Scale
indie
Target audience
College students seeking cost-saving opportunities and industry professionals focused on youth marketing trends.
Signature Patterns
- •Strict focus on verified user access models
- •Monetization via affiliate-driven discount and offer distribution
- •High-frequency update cadence for core consumer applications
- •Platform-agnostic approach to brand partnerships
Portfolio momentum
Released 11 updates across 2 apps in the last 6 months, indicating active maintenance and development cycles.
Company profile
low confidence- Founded
- 2018
Portfolio
What does The Beans ship?
Apps
2 apps analysed
Rivals
Who does The Beans compete with?
The rivals identified
Nemeses(1)
Both platforms target the same college student demographic by providing verified discount portals for fashion, tech, and food brands.
Contenders(7)
Both applications function as digital discount portals for students, competing for the same user base by providing verified access to retail promo codes.
Diverzum targets the same college student demographic with a discount portal, creating direct competition for user attention and brand loyalty in the student savings category.
Both platforms target college students to provide retail discounts via affiliate partnerships, competing for the same user base seeking cost-reduction on consumer goods.
Both platforms provide digital student ID verification to unlock retail discounts, targeting the same student demographic seeking to reduce living expenses.
Both platforms target UK university students with discount portals, competing for the same budget-conscious demographic seeking lifestyle and food savings.
Both platforms function as student discount portals, targeting university students seeking retail savings through verified status.
Both platforms target the student demographic with ID-verified discount portals, creating direct competition for user attention in the student savings category.
Same space(20)
Adidas operates a direct-to-consumer sales channel for sportswear, competing for the same lifestyle-focused student demographic through loyalty-gated access.
hotukdeals serves as a community-driven deal aggregator for the UK market, targeting the same bargain-seeking audience as Student Beans.
Back Market operates a marketplace for refurbished electronics, competing for the same budget-conscious student demographic seeking tech deals.
Starving Student Card App provides a fundraising-focused discount platform for students, competing for the same local-deal-seeking audience.
CIDER offers a social-first fashion platform, targeting the same trend-conscious demographic as Student Beans' fashion partners.
Coupert acts as an automated discount discovery tool, competing for the same deal-seeking behavior as Student Beans.
CouponBirds acts as a coupon aggregator for major retailers, serving the same deal-seeking audience as Student Beans.
DealSeek provides a manual deal verification platform for Amazon and Walmart, serving the same high-intent bargain-seeking audience.
Groupon operates a service-based discount platform, capturing the same value-conscious audience seeking local experiences and dining deals.
Kohl's provides a retailer-specific loyalty app that bridges in-store and online shopping, capturing the same value-oriented demographic.
Koupon acts as a coupon discovery app for major retailers, competing for the same budget-conscious student demographic.
KCL acts as an aggregator for grocery and retail deals, targeting the same budget-conscious demographic as Student Beans.
TOTUM provides a student-specific discount and identity platform, acting as a functional substitute for the Student Beans digital ID.
JCPenney provides a department store app with loyalty-based discounts, competing for the same retail-focused student audience.
Phia functions as an AI-powered shopping assistant for fashion, targeting the same price-sensitive demographic as Student Beans.
Purpl provides a discount platform for the disabled community, offering financial support mechanisms similar to Student Beans' student-focused model.
SHEIN functions as a high-frequency fashion marketplace, competing for the same wallet share as Student Beans' retail partners.
Shop serves as a centralized commerce utility for post-purchase tracking and payments, competing for the same frequent online shopper demographic.
Slickdeals provides a community-verified deal feed, serving the same bargain-hunting audience as Student Beans.
Staples provides a procurement tool for students and professionals, offering similar loyalty-driven savings for school and office supplies.
New entrants(2)
Lidl Plus provides a retailer loyalty app for grocery savings, capturing the same value-conscious demographic as Student Beans.
Stavi provides a local-focused student discount app, serving the same demographic as Student Beans but with a localized focus.
The Analyst's Read
The bottom line on The Beans
Bottom line
The Beans Group has successfully productized student verification to build a defensible niche in the affiliate shopping space. Their ability to maintain a high-rated consumer app while simultaneously supporting professional event infrastructure demonstrates a disciplined, albeit narrow, operational focus.
Frequently asked questions
How many apps does The Beans publish?
What kind of apps does The Beans make?
What is The Beans's top app?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
