UAB Macmanus
For remote professionals, students, and educators requiring visual enhancements for digital documents and video conferencing.
Backgrounds for Zoom
Snapshot
Who is UAB Macmanus?
Providing professional design assets and templates to enhance productivity and virtual communication across major cloud platforms.
Target audience
Portfolio
Free 27Last updated
Backgrounds for Zoom
v3.3
4.4y ago
Publisher DNA
What defines UAB Macmanus?
Publisher DNA
Primary focus
Design assets and templates for productivity platforms
Scale
studio
Target audience
Remote professionals, students, and educators requiring visual enhancements for digital documents and video conferencing.
Origin
Originally focused on providing themes and templates for Apple's iLife, iWork, and macOS applications.
Signature Patterns
- •Development of asset libraries for third-party platforms like Google Docs, Zoom, and Cricut.
- •Predominantly free or freemium pricing models to drive high user acquisition.
- •Heavy concentration in Graphics & Design, accounting for over 50% of the total portfolio.
- •High abandonment rate of legacy desktop-oriented utility and template apps.
Portfolio momentum
Released 4 updates in the last 6 months, focusing on maintaining a core of high-reach active apps while 39 legacy titles remain in maintenance or abandoned states.
Portfolio
What does UAB Macmanus ship?
Apps
45 apps analysed
Cross-platform compatibility allows non-iPhone users to participate in high-quality video conversations
- Video calling functionality provides a reliable way to connect with family and customers
- Recent updates caused call history to disappear and prevented direct calling functionality
Single-market publisher, every app ships only to United States.
Based on 1 of 45 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does UAB Macmanus compete with?
The rivals identified
Same space(5)
A major competitor in the stock media space that provides both photos and videos for virtual backgrounds.
An legacy enterprise communication tool that occupies the same business meeting space as the target app.
Acts as a primary discovery engine for aesthetic and professional background inspiration for users.
Provides a massive, high-quality library of professional photography that serves as a direct alternative for meeting background imagery.
The platform itself provides native background management, rendering third-party background apps redundant for many users.
The Analyst's Read
The bottom line on UAB Macmanus
Bottom line
UAB Macmanus is a specialized studio that has successfully leveraged the shift to remote work by providing essential visual assets for cloud platforms. Their weighted 4.48 rating across 14.2M reviews signals strong product-market fit, though they face long-term platform risk as native features evolve.
Frequently asked questions
How many apps does UAB Macmanus publish?
What kind of apps does UAB Macmanus make?
What is UAB Macmanus's top app?
In how many countries are UAB Macmanus's apps available?
What fed this analysis
- Apps analyzed:
- 45
- With full intel:
- 0
- With overview:
- 45
- Website scraped:
- yes
- Social presence:
- no