Vexcel
For wIC program participants, including low-income families and caregivers, who require efficient access to benefits and scheduling.
Known formyWIC Mosaic
myWIC MosaicFor wIC program participants, including low-income families and caregivers, who require efficient access to benefits and scheduling.
myWIC MosaicStreamlining the WIC program experience for participants through digital benefit management and appointment scheduling. Bridging the gap between government agencies and families with a unified mobile utility.
Target audience
Portfolio
Free 1Last updated
myWIC Mosaic
v1.0.16.1428
2mo ago
Primary focus
Government-integrated utility applications
Scale
indie
Target audience
WIC program participants, including low-income families and caregivers, who require efficient access to benefits and scheduling.
Released 8 updates in the last 6 months for their single active application, indicating a focus on continuous maintenance and feature iteration.
1 app analysed
Schedule appointments, upload documents, view benefits, shop WIC foods and more!
Deep integration with state-specific appointment systems
Single-market publisher — every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
With over 320,000 reviews, this app is the dominant market leader for WIC participants, setting the standard for shopping assistance and benefit verification.
Strategic outlook coming soon.
What fed this analysis
A high-volume, state-sanctioned application that directly competes for the attention of the largest WIC population in the US.
A specialized regional competitor that maintains high user satisfaction through a focused, state-specific feature set.
While not a WIC-specific tool, it captures the same target demographic of expectant and new parents within the health and fitness category.
