Viacom International
For fans of Nickelodeon and Viacom-owned franchises, ranging from younger audiences engaged with platformers to adult fans of legacy series.
TMNT Splintered Fate
Snapshot
Who is Viacom International?
Leveraging high-equity entertainment IP to deliver accessible, character-driven mobile gaming experiences. Bridging fan engagement with interactive digital content.
Target audience
Portfolio
Free 8Last updated
TMNT Splintered Fate
v1.14.0
5mo ago
Publisher DNA
What defines Viacom International?
Publisher DNA
Primary focus
Mobile games and digital media extensions based on entertainment IP
Scale
indie
Target audience
Fans of Nickelodeon and Viacom-owned franchises, ranging from younger audiences engaged with platformers to adult fans of legacy series.
Signature Patterns
- •Heavy reliance on established Nickelodeon and Viacom intellectual property
- •Monetization model centered on free-to-play access
- •Diverse portfolio spanning games, messaging stickers, and event companion tools
- •Frequent updates to maintain relevance of legacy and new titles
Portfolio momentum
Released 15 updates across 7 apps in the last 6 months, with recent activity across both legacy sticker apps and new gaming titles.
Portfolio
What does Viacom International ship?
Apps
8 apps analysed
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Viacom International compete with?
The rivals identified
Nemeses(1)
As the definitive market leader in the endless runner genre, it commands the largest user base and sets the standard for live-ops cadence in the category.
Contenders(3)
A high-production-value runner that mirrors the target's strategy of using licensed animation IP to drive installs.
A massive competitor in the casual runner space that excels at cross-platform ecosystem integration.
A direct genre competitor that successfully leverages a major global IP to maintain high engagement.
Same space(3)
A high-quality platformer that competes for the same casual gaming time-share as the target app.
A physics-based platformer that serves as an alternative for users seeking high-quality, stylized side-scrolling gameplay.
An adjacent platformer that shares the same primary category and audience, though it utilizes a different monetization model.
New entrants(1)
Shows high release velocity and strong engagement, making it a significant emerging threat in the runner category.
The Analyst's Read
The bottom line on Viacom International
Bottom line
Viacom International Inc. effectively uses its media catalog to drive mobile engagement, though the portfolio remains fragmented across disparate categories. Their success is tethered to the strength of their IP, making them a classic example of a brand-first publisher in the mobile space.
Frequently asked questions
How many apps does Viacom International publish?
What kind of apps does Viacom International make?
What is Viacom International's top app?
In how many countries are Viacom International's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 1
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- no