Viber Media
For global users seeking secure, cross-platform messaging and cost-effective international voice calling solutions.
Rakuten Viber Messenger
Snapshot
Who is Viber Media?
Facilitating global communication through secure messaging and international calling. Connecting users across devices with a focus on privacy and community.
Target audience
Portfolio
Free 2Last updated
Rakuten Viber Messenger
vVARY
5mo ago
Publisher DNA
What defines Viber Media?
Publisher DNA
Primary focus
Communication and social networking platforms
Scale
indie
Target audience
Global users seeking secure, cross-platform messaging and cost-effective international voice calling solutions.
Signature Patterns
- •Default end-to-end encryption across all private and group communications
- •Hybrid monetization model combining freemium messaging with credit-based PSTN calling
- •Support for large-scale group interactions and public interest-based communities
- •Cross-platform availability with a focus on multi-device synchronization
Portfolio momentum
Released 15 updates across 2 apps in the last 6 months, indicating a high-frequency maintenance and feature-rollout cycle.
Portfolio
What does Viber Media ship?
Apps
2 apps analysed
Enjoy secure messaging & calling. Safe Messenger: group chats, calls, messages.
Viber Out provides a direct-to-landline international calling utility that rivals lack
- Clear and reliable voice and video call quality keeps families connected across international borders
- Account activation failures occur when the system rejects valid verification codes during device setup
Enjoy secure messaging & calling. Safe Messenger: group chats, calls, messages.
Viber Out international calling provides a unique monetization mechanism
- Reliable voice and video calling quality remains a core retention anchor for long-term users
- Forced integration of AI features creates privacy concerns and intrusive user experience friction
Distributed across 11 markets, strongest in Europe.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+2 more europe markets
- Spain2 / 2
- Sweden2 / 2
Asia-Pacific (1)
- Japan2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
45/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Viber Media compete with?
The rivals identified
Nemeses(2)
Both apps compete for the same instant messaging audience, with Viber focusing on secure, cross-platform communication and Kik on anonymous, username-based social discovery.
Both apps compete for the same global communication audience by offering freemium messaging and voice calling, while both platforms struggle to balance core utility against intrusive in-app advertising or AI features.
Contenders(11)
iMe targets the same power-user segment as Viber by layering productivity tools onto a core messaging platform.
Both apps compete for the same mobile messaging audience, with the rival focusing on SMS/MMS customization while Rakuten Viber Messenger provides cross-platform internet-based communication.
Both apps target the international calling market, with imo positioning itself as a free, high-volume video calling alternative to the freemium model used by Rakuten Viber Messenger.
Both applications compete for family communication, specifically targeting users who rely on voice and video calling to maintain connections across distances.
Both applications compete for the same global user base by providing unified communication tools, with both prioritizing voice and video call reliability as a core utility.
Zangi competes for the same privacy-conscious audience as Rakuten Viber Messenger by offering secure messaging with a focus on anonymous registration and low-bandwidth communication.
Both apps compete for the secure messaging audience, with Signal targeting privacy-conscious users while Viber focuses on international calling utility and AI-driven commercial bots.
Messenger SMS competes for the same mobile communication audience by offering a localized SMS and MMS utility that challenges Viber's role as a primary messaging interface.
Both apps compete for the international and secondary-number communication market, targeting users who require low-cost calling and privacy-focused messaging.
Both apps compete for global users requiring secure messaging and international communication, creating direct overlap in their core utility.
Both platforms target users seeking secure messaging and voice calling, with YallaChat expanding the communication utility by integrating social gaming and voice rooms.
Same space(26)
Meeting provides a lightweight alternative for video conferencing that bypasses the account-based friction found in Viber.
imo serves the same low-bandwidth communication niche as Viber, though it currently suffers from severe registration failures.
Cipher Chats appeals to the privacy-conscious segment through password-based encryption that isolates security from the service provider.
Users report: Stars Messenger Kids targets the family safety segment of Viber's audience with a more controlled, gatekeeper-managed environment.
Xena provides a voice-first social discovery space that captures users seeking entertainment and competitive gaming loops.
Hello Yo offers group voice chat rooms that compete for the same social engagement time as Viber.
HIYAK functions as a video-centric social discovery tool for users prioritizing 1-on-1 global connections.
Keet offers a serverless alternative to Viber for users who prioritize privacy and data decentralization.
Azar serves the same global communication market as Viber but focuses on random discovery rather than existing social graphs.
Intent provides real-time translation that addresses the same cross-border communication needs as Viber.
Jagat targets the location-sharing and safety segment, providing a specialized utility for families that messaging apps lack.
JusTalk offers a similar voice and video calling utility to Viber, targeting families and professionals.
Libon functions as a direct alternative to Viber Out by focusing on low-cost international calling to non-app users.
magicApp provides a virtual phone number utility that complements Viber's messaging by adding a secondary line.
MIYABI+ uses video chat to facilitate language exchange, serving a niche subset of Viber's global communication audience.
Video Conference provides a dedicated video meeting utility that functions as a specialized subset of Viber's communication features.
Rebtel competes with Viber Out by using local access numbers to facilitate cheaper international calling.
Tada provides group voice chat rooms that function as a community-based alternative to Viber's group calls.
SimpleX Chat targets the security-conscious segment of Viber's audience by removing all user identifiers.
GroupMe offers a low-friction group communication bridge for users who need to include non-app participants via SMS.
Snapchat competes for the same daily communication time as Viber, using ephemeral mechanics to drive high-frequency engagement.
Talk360 targets the same international calling demographic as Viber Out with a focus on non-app connectivity.
Video Meeting serves the same professional and casual group communication needs as Viber's group calls.
WeChat functions as an all-in-one utility for users requiring integrated payments and service access beyond standard messaging.
Wyak focuses on voice-based group interaction and virtual parties, serving users who prioritize social entertainment over direct messaging.
Yolla competes with Viber Out by offering low-cost international calling with transparent pricing.
New entrants(2)
Messages Home provides a standard SMS utility that acts as a fallback for Viber's internet-based messaging.
Messages provides basic SMS functionality that serves as a foundational communication layer for mobile users.
The Analyst's Read
The bottom line on Viber Media
Bottom line
Viber is a mature communication utility that successfully leverages its massive scale to maintain relevance in a crowded messaging market. Their ability to monetize through international calling services provides a stable revenue stream that differentiates them from purely ad-supported social competitors.
Frequently asked questions
How many apps does Viber Media publish?
What kind of apps does Viber Media make?
What is Viber Media's top app?
In how many countries are Viber Media's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
