Viber Media
For global users seeking secure, cross-platform messaging and cost-effective international voice calling solutions.
Rakuten Viber Messenger
Snapshot
Who is Viber Media?
Facilitating global communication through secure messaging and international calling. Connecting users across devices with a focus on privacy and community.
Target audience
Portfolio
Free 2Last updated
Rakuten Viber Messenger
vVARY
4mo ago
Publisher DNA
What defines Viber Media?
Publisher DNA
Primary focus
Communication and social networking platforms
Scale
indie
Target audience
Global users seeking secure, cross-platform messaging and cost-effective international voice calling solutions.
Signature Patterns
- •Default end-to-end encryption across all private and group communications
- •Hybrid monetization model combining freemium messaging with credit-based PSTN calling
- •Support for large-scale group interactions and public interest-based communities
- •Cross-platform availability with a focus on multi-device synchronization
Portfolio momentum
Released 15 updates across 2 apps in the last 6 months, indicating a high-frequency maintenance and feature-rollout cycle.
Portfolio
What does Viber Media ship?
Apps
2 apps analysed
Enjoy secure messaging & calling. Safe Messenger: group chats, calls, messages.
Viber Out international calling provides a unique monetization mechanism
- Reliable voice and video calling quality remains a core retention anchor for long-term users
- Forced integration of AI features creates privacy concerns and intrusive user experience friction
Enjoy secure messaging & calling. Safe Messenger: group chats, calls, messages.
Viber Out provides a direct-to-landline international calling utility that rivals lack
- Clear and reliable voice and video call quality keeps families connected across international borders
- Account activation failures occur when the system rejects valid verification codes during device setup
Distributed across 11 markets, strongest in Europe.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+2 more europe markets
- Spain2 / 2
- Sweden2 / 2
Asia-Pacific (1)
- Japan2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
45/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Viber Media compete with?
The rivals identified
Nemeses(2)
This app directly targets Viber's core user base by providing a bridge to the world's most dominant messaging ecosystem, creating a direct conflict for users seeking cross-platform utility.
The dominant global standard for messaging, serving as the primary benchmark for feature parity and user expectations.
Contenders(4)
Telegram competes for the same privacy-conscious and power-user demographic, frequently challenging Viber with rapid feature iteration and large-scale group capabilities.
This app competes for the attention of users who prioritize visual expression and sticker-based communication, a key engagement pillar for Viber.
Kik competes for the younger demographic by focusing on anonymous, username-based identity and public group discovery.
GroupMe targets the same social networking and group coordination use cases, specifically appealing to users who need SMS-based group chat functionality.
Same space(7)
Shares the 'Communities' audience, offering robust voice and text spaces for interest-based groups.
This app provides visual communication enhancements that compete with Viber's sticker and emoji ecosystem.
A ubiquitous peer that shares the same general communication audience, often used alongside Viber for different social circles.
This app occupies the same utility space by providing AI-enhanced messaging tools that augment standard chat experiences.
Competes for the privacy-conscious segment of Viber's audience that values end-to-end encryption above all else.
This app targets the same niche of expressive communication through customizable stickers and pre-set responses.
This app competes for user attention by offering specialized visual badges that enhance the context of shared links.
New entrants(3)
A new entrant focusing on the privacy-first messaging market, directly challenging Viber's secure messaging value proposition.
This newcomer introduces ephemeral messaging concepts that compete with Viber's disappearing message features.
An emerging threat in the privacy space that removes the need for a phone number, addressing a key privacy limitation of Viber.
The Analyst's Read
The bottom line on Viber Media
Bottom line
Viber is a mature communication utility that successfully leverages its massive scale to maintain relevance in a crowded messaging market. Their ability to monetize through international calling services provides a stable revenue stream that differentiates them from purely ad-supported social competitors.
Frequently asked questions
How many apps does Viber Media publish?
What kind of apps does Viber Media make?
What is Viber Media's top app?
In how many countries are Viber Media's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes