+2
Baby Penguin
For users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.
Known for
For users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.
Providing cross-platform video communication and live broadcasting tools for global connectivity, bundled with cloud storage utilities.
Target audience
Portfolio
Free 3Last updated
imo live
vVARY
1.8y ago
Primary focus
Cross-platform communication and live streaming
Scale
indie
Target audience
Users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.
Released 3 updates across 4 apps in the last 6 months, though development is inconsistent across platforms with some titles showing significant lag.
5 apps analysed
Strong legacy brand for low-latency calling
Multi-party calling supports small-group network density
Analysis in progress
Single-market publisher — every app ships only to United States.
Based on 2 of 5 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
2
Negative apps
22/100
Avg sentiment score
Botim dominates the exact same niche of encrypted cross-platform video/voice calling with a massive, established user base and high-frequency release cadence.
Strategic outlook coming soon.
What fed this analysis
The primary global competitor offering free encrypted messaging and high-quality video/voice calls across all platforms.
Directly competes in the international calling and messaging niche with a strong focus on utility-driven communication.
Offers a nearly identical feature set including HD calls, extensive sticker libraries, and social networking features.
Attracts users specifically looking for the 'Encrypted' messaging and calling value proposition that imo highlights.
A long-standing competitor in the WiFi-based calling and texting space with a stable, mature feature set.
Provides a robust alternative for users prioritizing SMS and phone connectivity over pure social networking features.
Essential for international communication with users in China, offering robust video calling and file sharing features.
While community-focused, it is a major player in group voice and video communication for younger demographics.
A long-standing messaging app that competes for users looking for free, cross-platform communication without phone number requirements.
Operates in the social networking category but shifts the primary engagement driver from calling to multiplayer gaming.
Focuses on social discovery and live streaming, serving a different user intent than the target's calling-first approach.
Though business-centric, it is frequently used by families for high-quality group video calls, overlapping with imo's core utility.
An emerging privacy-focused app that offers metadata-free messaging and calling, appealing to security-conscious users.
Rapidly emerging social app with high engagement, representing a shift toward Gen-Z focused, interactive social experiences.
A rising threat in the secure communication space using the decentralized Matrix protocol for calls and chats.
