imo live icon
imo Pro video calls and chat icon
imo video calls and chat HD icon
+3

Baby Penguin

For users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.

6apps2.9(270.5K) Multi-theme

Snapshot

Who is Baby Penguin?

Providing cross-platform video communication and live broadcasting tools for global connectivity, bundled with cloud storage utilities.

Target audience

Users in emerging markets seeking low-costCross-platform communicationLive broadcasting tools that function on legacy network infrastructure

Active nemesis

Algento Cloud Computing

Other rivals

Portfolio

Free 4
6
apps
Social Networking3
Communication1
Social1

Last updated

imo video calls and chat HD

v9.8.000000011435

2.1y ago

Steady

Publisher DNA

What defines Baby Penguin?

Publisher DNA

Primary focus

Cross-platform communication and live streaming

Scale

indie

Target audience

Users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.

Steady

Portfolio momentum

Released 3 updates across 4 apps in the last 6 months, though development is inconsistent across platforms with some titles showing significant lag.

Last release 85d agoActive apps 2Abandoned 2

Portfolio

What does Baby Penguin ship?

Apps

6 apps analysed

imo live icon
imo live

imo live—be yourself

3.6(3.1K)

Virtual gifting drives direct creator-led revenue

  • Voice and video calling functionality provides a reliable communication experience for users across different regions
  • Users report: Aggressive monetization tactics and high subscription costs create a perception of deceptive billing practices among users

Multi-party calling supports small-group network density

  • Encrypted architecture provides a baseline privacy standard for international users
imo video calls and chat HD icon
imo video calls and chat HD

Message and video call your family and friends in HD!

3.8(133.9K)
  • Users find the core communication functionality effective when the global version is installed correctly
  • Users report the app forces a redirect to a paid pro version upon registration
imo video calls and chat HD icon
imo video calls and chat HD

Message and video call your family and friends in HD!

3.8(133.3K)
  • A small subset of users report the app functions as intended for their communication needs
  • Regional locking prevents international communication, rendering the app useless for users trying to connect across borders
imo video calls and chat pro icon
imo video calls and chat pro

Message and video call your family and friends!

2.3(83)

Single-market publisher, every app ships only to United States.

Based on 3 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States3 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

4

Negative apps

24/100

Avg sentiment score

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Baby Penguin compete with?

The rivals identified

Nemeses(2)

Algento Cloud Computing

known forbotim

1 app4.3Social Networking

Botim optimizes voice and video calling for low-bandwidth environments to reach expatriate users.

Signal Messenger

known forSignal - Private Messenger

1 app4.7Social Networking

Users report: Both apps target users seeking international communication, but Signal captures the privacy-conscious segment that imo fails to retain due to regional connectivity failures and subscription-based service outages.

Contenders(8)

Boss Revolution

known forBOSS Revolution: Call & Top up

1 app4.7Social Networking

BOSS Revolution integrates international calling with financial services for expatriate communities.

TALKATONE

known forTalkatone: WiFi Text & Calls

1 app4.7Social Networking

Talkatone provides a free phone number for WiFi-based calling and texting.

TextMe

known forFreeTone Calls & Texting

2 apps4.7SocialSocial Networking

Provides a free secondary number and voicemail service, competing with messaging utility.

imo.im

known forimo-International Calls & Chat

1 app4.3Social Networking

Both apps target the same international communication market with overlapping core features like HD video and voice calling. The rival directly competes for the same user base by offering free international connectivity across 170 countries.

Joya Communications

known forMarco Polo - Video Messenger

1 app4.8Social Networking

Both apps target families and individuals for long-distance communication, creating direct competition for the same user base despite different communication modalities.

Link Messenger

known forLink Messenger stories, calls

1 app4.3Social Networking

Both apps target international communication through voice and video calling, but Link Messenger provides a non-profit, ad-free model that contrasts with the subscription-based, ad-supported model of imo.

Turkcell Iletisim Hizmetleri A.S.

known forBiP - Messenger, Video Call

1 app4.0Social Networking

Users report: Both apps compete for international communication users, but BiP captures market share through operator-bundled data incentives that remove connectivity costs for users.

Viber Media

known forRakuten Viber Messenger

1 app4.1Social Networking

Both apps target the international communication market, but Viber provides a functional alternative for users facing the regional connectivity failures reported in imo.

Same space(35)

Twelve APP

known forYubo: Chat Meet & Make Friends

2 apps4.5SocialSocial Networking

Yubo targets the Gen Z demographic with safety-focused social discovery and live-streamed interaction.

VLMedia A.Ş.

known forGaze - Live Random Video Chat

2 apps4.5SocialSocial Networking

Gaze provides a platform for global connections through live video chat and messaging.

Accordmobi

known forOlive: Live Video Chat App

1 app4.4Social

Provides a safer, moderated entry point for video communication compared to standard calling.

Chamet Team

known forChamet - Live Chat & Party

1 app4.0Social

Combines live broadcasting with party rooms to provide a broader social experience.

Discord

known forDiscord - Talk, Play, Hang Out

1 app4.3Social Networking

Discord provides persistent server-based community spaces that serve as a digital hub for gaming and hobbyist groups.

Glam Me Team

known forSpichat - Video Chat&Call

1 app4.6Social

Focuses on gender-specific social networking rather than general-purpose communication.

GoParty Team

known forVava.chat-Video Call&Translate

1 app4.6Social

Targets global communication needs through real-time translation, similar to cross-border utility.

Hoop app

known forHoop - Make new friends

1 app4.5Social Networking

Hoop functions as a discovery funnel for users to find and connect with new friends globally.

Hyperconnect

known forAzar: Chat, Meet Friends

1 app4.3Social Networking

Azar facilitates global social discovery through interest-based matching and profile browsing.

IMVU

known forIMVU: Social Chat & Avatar app

1 appSocial Networking

IMVU provides a persistent 3D social simulation environment for avatar-based interaction.

IndiaMasterApp

known forSugo lite: Live Voice Chat

2 apps3.4Social

Offers a lightweight voice and video chat experience for users with limited device resources.

INPULSE TECHNOLOGY

known forKiko - Friends & Video Chat

1 app4.6Social

Adds interest-based discovery to video calling, differentiating from contact-centric models.

JoyChat Team HK

known forJoyChat–Live Video Call & Chat

1 app4.6Social

Targets users seeking instant, random face-to-face connections rather than private calling.

Jus

known forJusTalk - Video Chat & Calls

1 app4.6Social Networking

JusTalk focuses on low-latency voice and video connectivity for personal and professional use.

LINE

known forLINE

1 app3.2Social Networking

LINE serves as a consolidated lifestyle and communication platform for users in Asian markets.

Media Republic Apps

known forWho - Live Video Chat

1 app4.5Social

Offers a simplified, random video matching experience as an alternative to direct calling.

Medialab - Kik

known forKik Messaging & Chat App

1 app4.3Social Networking

Kik offers a low-friction identity model that bypasses phone number verification for anonymous chat.

Meta Platforms

known forMessenger

1 app4.7Social Networking

Messenger integrates the Meta social graph to maintain its role as a primary communication tool.

MOBILE ALPHA

known forSUGO-Online Chat Party

1 app2.9Social Networking

SUGO facilitates real-time voice communication through global party rooms.

Omega Tech.

known forOmega - Live video chat

1 app3.6Social

Facilitates global connections through random video chat, serving as a discovery tool.

Pinger

known forText Free: Calling & Texting

1 app4.5Social

Offers a free secondary number for calling and texting, serving as a direct utility alternative.

Plato Team

known forPlato: Fun Multiplayer Games

1 app4.7Social Networking

Operates in the social networking category but shifts the primary engagement driver from calling to multiplayer gaming.

Rebtel Networks AB

known forRebtel: Top-ups And Calls

1 app4.8Social Networking

Rebtel facilitates international connectivity through calling services and mobile top-ups.

Skype Communications S.a.r.l

known forGroupMe

1 app4.7Social Networking

GroupMe provides a cross-platform messaging utility that bridges app users and SMS users.

Tango

known forTango: Live Stream, Video Chat

1 app4.5Social

Serves as a social entertainment layer for users who prefer public broadcasting over private communication.

Telegram FZ-

known forTelegram Messenger

1 app3.8Social Networking

Telegram offers a high-speed, cloud-synced messaging architecture that facilitates multi-device usage.

TextNow

known forTextNow: Call + Text Unlimited

1 app4.6Social Networking

TextNow operates as a mobile virtual network operator providing free talk and text services.

textPlus

known fortextPlus: Text Message + Call

1 app4.1Social

Provides a secondary phone number utility that complements messaging by bypassing carrier plans.

The Meet Group

known forMeetMe: Go Live & Meet People

1 app3.9Social Networking

Focuses on social discovery and live streaming, serving a different user intent than the target's calling-first approach.

Tigo Live Team

known forTigo-Live Video Chat&More

1 app3.2Social

Enhances real-time chat with beauty filters, appealing to users seeking visual presentation.

Video Chat Alternative

known forOmeTV – Video Chat Alternative

1 app4.0Social

Captures users seeking spontaneous, anonymous social interaction rather than established contact-based calling.

WENEXT

known forYoki-Voice Chat&Games

1 app0.0Social Networking

Yoki provides voice chat rooms for connecting with people globally.

WhatsApp

known forWhatsApp Messenger

1 app4.7Social Networking

WhatsApp acts as a global messaging utility that competes for the same international communication audience.

Wigo Team

known forWigo Live-Live Video Chat

1 app4.3Social

Integrates live streaming with one-on-one video chat to offer a hybrid social platform.

Wolf Club Studio

known forPoppy - Live Video Chat

1 app4.4Social

Connects users through personalized profiles to foster social networking beyond simple calling.

New entrants(3)

Rimu Kojima

known forHerói: Video Chat Online

1 app5.0Social Networking

Herói enables social connections through friendly messages and 1-on-1 video chat.

SLAY

known forFriends – Pengu, Bao & Mellow

1 app4.9Social Networking

Rapidly emerging social app with high engagement, representing a shift toward Gen-Z focused, interactive social experiences.

Viraat Das

known forKnock Knock - Video Chat

1 app0.0Social Networking

Knock Knock provides instant video calling with a focus on simplicity and native integration.

Frequently asked questions

How many apps does Baby Penguin publish?
Baby Penguin has 6 apps tracked by Marlvel, primarily in the Social Networking category.
What kind of apps does Baby Penguin make?
Baby Penguin's portfolio is concentrated in Social Networking and Communication, with an average rating of 2.9/5 across rated apps.
What is Baby Penguin's top app?
By review volume across the portfolio, imo video calls and chat HD is Baby Penguin's best-known app tracked by Marlvel.
In how many countries are Baby Penguin's apps available?
Marlvel has tracked Baby Penguin's apps across 1 country.

What fed this analysis

Apps analyzed:
4
With full intel:
2
With overview:
4
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Baby Penguin, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Baby Penguin intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/baby-penguin

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Data licensed under CC-BY-NC 4.0