imo live icon
imo Pro video calls and chat icon
imo video calls and chat HD icon
+3

Baby Penguin

For users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.

6apps2.9(270.5K) Multi-theme

Snapshot

Who is Baby Penguin?

Providing cross-platform video communication and live broadcasting tools for global connectivity, bundled with cloud storage utilities.

Target audience

Users in emerging markets seeking low-costCross-platform communicationLive broadcasting tools that function on legacy network infrastructure

Top rival

TextMe

Other rivals

Portfolio

Free 4
6
apps
Social Networking3
Communication1
Social1

Last updated

imo video calls and chat HD

v9.8.000000011435

2.2y ago

Steady

Publisher DNA

What defines Baby Penguin?

Publisher DNA

Primary focus

Cross-platform communication and live streaming

Scale

indie

Target audience

Users in emerging markets seeking low-cost, cross-platform communication and live broadcasting tools that function on legacy network infrastructure.

Steady

Portfolio momentum

Released 3 updates across 4 apps in the last 6 months, though development is inconsistent across platforms with some titles showing significant lag.

Last release 85d agoActive apps 2Abandoned 2

Portfolio

What does Baby Penguin ship?

Apps

6 apps analysed

imo live icon
imo live

imo live—be yourself

3.6(3.1K)

Virtual gifting drives direct creator-led revenue

  • Voice and video calling functionality provides a reliable communication experience for users across different regions
  • Users report: Aggressive monetization tactics and high subscription costs create a perception of deceptive billing practices among users

Multi-party calling supports small-group network density

  • Encrypted architecture provides a baseline privacy standard for international users
imo video calls and chat HD icon
imo video calls and chat HD

Message and video call your family and friends in HD!

3.8(133.9K)
  • Users find the core communication functionality effective when the global version is installed correctly
  • Users report the app forces a redirect to a paid pro version upon registration
imo video calls and chat HD icon
imo video calls and chat HD

Message and video call your family and friends in HD!

3.8(133.3K)
  • A small subset of users report the app functions as intended for their communication needs
  • Regional locking prevents international communication, rendering the app useless for users trying to connect across borders
imo video calls and chat pro icon
imo video calls and chat pro

Message and video call your family and friends!

2.3(83)

Single-market publisher, every app ships only to United States.

Based on 3 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States3 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

4

Negative apps

24/100

Avg sentiment score

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Baby Penguin compete with?

The rivals identified

Nemeses(2)

Algento Cloud Computing

known forbotim

1 app4.3Social Networking

Botim competes for the same expatriate demographic by offering integrated financial services alongside communication, though it shares similar ad-monetization friction.

Viber Media

known forRakuten Viber Messenger

1 app4.1Social Networking

Both apps target international voice and video communication, with Viber Out providing a direct monetization alternative to the premium tier offered by imo video calls and chat HD.

Contenders(7)

TextMe

known forFreeTone Calls & Texting

2 apps4.7Social NetworkingSocial

Provides a free secondary number and voicemail service, competing with messaging utility.

Boss Revolution

known forBOSS Revolution: Call & Top up

1 app4.7Social Networking

Directly competes in the international calling and messaging niche with a strong focus on utility-driven communication.

imo.im

known forimo beta -video calls and chat

3 apps4.4Social Networking

Both apps target the same international communication demographic, but the beta version offers a free, ad-supported model that avoids the subscription-based friction found in the primary app.

Joya Communications

known forMarco Polo - Video Messenger

1 app4.8Social Networking

Both apps target families seeking long-distance communication, though they diverge on live versus asynchronous video delivery.

Signal Messenger

known forSignal - Private Messenger

1 app4.7Social Networking

Both apps target international voice and video communication, but Signal provides a functional, free alternative to the regional-locked and often non-functional service provided by imo.

TALKATONE

known forTalkatone: WiFi Text & Calls

1 app4.7Social Networking

A long-standing competitor in the WiFi-based calling and texting space with a stable, mature feature set.

Turkcell Iletisim Hizmetleri A.S.

known forBiP - Messenger, Video Call

1 app4.0Social Networking

Both apps target users seeking international voice and video communication, competing directly for the same demographic of families and mobile users requiring cross-border connectivity.

Same space(29)

Accordmobi

known forOlive: Live Video Chat App

1 app4.4Social

Provides a safer, moderated entry point for video communication compared to standard calling.

Aydonat Celebi

known forCallimo

1 app4.3Social Networking

Callimo attempts to capture the same social networking and messaging audience but currently lacks the scale and feature depth of established incumbents.

Chamet Team

known forChamet - Live Chat & Party

1 app4.0Social

Combines live broadcasting with party rooms to provide a broader social experience.

Glam Me Team

known forSpichat - Video Chat&Call

1 app4.6Social

Focuses on gender-specific social networking rather than general-purpose communication.

GoParty Team

known forVava.chat-Video Call&Translate

1 app4.6Social

Targets global communication needs through real-time translation, similar to cross-border utility.

IndiaMasterApp

known forSugo lite: Live Voice Chat

2 apps3.4Social

Offers a lightweight voice and video chat experience for users with limited device resources.

INPULSE TECHNOLOGY

known forKiko - Friends & Video Chat

1 app4.6Social

Adds interest-based discovery to video calling, differentiating from contact-centric models.

JoyChat Team HK

known forJoyChat–Live Video Call & Chat

1 app4.6Social

Targets users seeking instant, random face-to-face connections rather than private calling.

Jus

known forJusTalk - Video Chat & Calls

1 app4.6Social Networking

JusTalk offers a direct alternative for high-definition video and voice calling, focusing on low-latency performance to bridge geographical distances.

Liveqbits

known forHaydai - Video and Voice Call

1 app5.0Social Networking

Haydai offers a non-algorithmic alternative for messaging and calling, appealing to users who want to avoid the engagement-driven feeds of larger platforms.

Media Republic Apps

known forWho - Live Video Chat

1 app4.5Social

Offers a simplified, random video matching experience as an alternative to direct calling.

Omega Tech.

known forOmega - Live video chat

1 app3.6Social

Facilitates global connections through random video chat, serving as a discovery tool.

Pinger

known forText Free: Calling & Texting

1 app4.5Social

Offers a free secondary number for calling and texting, serving as a direct utility alternative.

Plato Team

known forPlato: Fun Multiplayer Games

1 app4.7Social Networking

Operates in the social networking category but shifts the primary engagement driver from calling to multiplayer gaming.

QuadSystem Co.

known forSkyPhone - Voice & Video Calls

1 app3.6Social Networking

SkyPhone targets users seeking a simplified calling experience, removing registration requirements to lower the barrier for immediate use.

Skype Communications S.a.r.l

known forGroupMe

1 app4.7Social Networking

GroupMe targets the same social coordination audience but uses an SMS-bridge to include non-app users, avoiding the account-setup friction found in imo.

SolarisSystems

known forMobileVOIP international calls

1 app4.6Social Networking

MobileVOIP focuses on low-cost international calling rates, providing a specialized utility for users who prioritize price over the messaging features found in imo.

Synthroverse Pty

known forCall App - Text, Voice & Video

1 app0.0Social Networking

Call App provides a private, anonymous communication alternative for users who want to avoid the phone-number-based identity requirements of imo.

Tango

known forTango: Live Stream, Video Chat

1 app4.5Social

Serves as a social entertainment layer for users who prefer public broadcasting over private communication.

TextNow

known forTextNow: Call + Text Unlimited

1 app4.6Social Networking

TextNow functions as a full MVNO carrier, providing a zero-cost alternative for international and domestic communication that bypasses the regional locking issues reported in imo.

textPlus

known fortextPlus: Text Message + Call

1 app4.1Social

Provides a secondary phone number utility that complements messaging by bypassing carrier plans.

The Meet Group

known forMeetMe: Go Live & Meet People

1 app3.9Social Networking

Focuses on social discovery and live streaming, serving a different user intent than the target's calling-first approach.

Tigo Live Team

known forTigo-Live Video Chat&More

1 app3.2Social

Enhances real-time chat with beauty filters, appealing to users seeking visual presentation.

Twelve APP

known forYubo: Make friends & chat now

1 app3.9Social

Focuses on social discovery and community building through swiping, unlike direct messaging.

Video Chat Alternative

known forOmeTV – Video Chat Alternative

1 app4.0Social

Captures users seeking spontaneous, anonymous social interaction rather than established contact-based calling.

VLMedia A.Ş.

known forJoi - Live Video Chat

1 app4.4Social

Focuses on random video matching to expand social circles, contrasting with contact-based calling.

WhatsApp

known forWhatsApp Messenger

1 app4.7Social Networking

WhatsApp serves as the primary global messaging utility, capturing the same international communication audience through a more stable and widely adopted infrastructure.

Wigo Team

known forWigo Live-Live Video Chat

1 app4.3Social

Integrates live streaming with one-on-one video chat to offer a hybrid social platform.

Wolf Club Studio

known forPoppy - Live Video Chat

1 app4.4Social

Connects users through personalized profiles to foster social networking beyond simple calling.

New entrants(1)

SLAY

known forFriends – Pengu, Bao & Mellow

1 app4.9Social Networking

Rapidly emerging social app with high engagement, representing a shift toward Gen-Z focused, interactive social experiences.

Frequently asked questions

How many apps does Baby Penguin publish?
Baby Penguin has 6 apps tracked by Marlvel, primarily in the Social Networking category.
What kind of apps does Baby Penguin make?
Baby Penguin's portfolio is concentrated in Social Networking and Communication, with an average rating of 2.9/5 across rated apps.
What is Baby Penguin's top app?
By review volume across the portfolio, imo video calls and chat HD is Baby Penguin's best-known app tracked by Marlvel.
In how many countries are Baby Penguin's apps available?
Marlvel has tracked Baby Penguin's apps across 1 country.

What fed this analysis

Apps analyzed:
4
With full intel:
2
With overview:
4
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Baby Penguin, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Baby Penguin intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/baby-penguin

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Data licensed under CC-BY-NC 4.0