VIVO
For brazilian mobile and fiber subscribers, ranging from individual consumers to enterprise managers and specialized industry workers.
Vivo
Snapshot
Who is VIVO?
Providing a centralized digital ecosystem for Brazilian subscribers to manage connectivity, content, and specialized business services.
Target audience
Portfolio
Free 10Last updated
Vivo
v26.3.19
7mo ago
Publisher DNA
What defines VIVO?
Publisher DNA
Primary focus
Telecommunications utilities and digital service aggregation
Scale
indie
Target audience
Brazilian mobile and fiber subscribers, ranging from individual consumers to enterprise managers and specialized industry workers.
Origin
The mobile and digital services arm of Telefónica Brasil, a major telecommunications provider.
Portfolio momentum
Released 5 updates across 8 apps in the last 6 months, with the most recent major release occurring only 3 days ago.
Company profile
medium confidence- Headquarters
- Brazil
Portfolio
What does VIVO ship?
Apps
10 apps analysed
- Occasional users find the interface intuitive and fluid when the application functions as intended
- Persistent login failures and authentication errors prevent users from accessing account management and billing features
Analysis in progress
Distributed across 5 markets, strongest in Americas.
Based on 2 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States2 / 2
- Brazil1 / 2
Europe (3)
- Germany1 / 2
- Italy1 / 2
- Portugal1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Rivals
Who does VIVO compete with?
The rivals identified
Nemeses(2)
Both apps function as centralized hubs for telecom subscribers to manage mobile and home services, creating direct competition for user attention within the account management utility category.
Both applications target the digital-first mobile plan management market in Brazil, offering contract-free connectivity and in-app service management. They compete for users seeking to bypass traditional telecom bureaucracy through self-service digital interfaces.
Contenders(7)
Unifique Móvel competes for the same mobile service management audience as Vivo, specifically targeting fiber-to-mobile conversion through its utility-focused interface.
Both apps function as the primary digital interface for telecom subscribers to manage billing, services, and support. They compete for user retention by acting as the central hub for account-related tasks.
CST Móvel competes by offering direct mobile line activation and porting services within a mobile management interface, overlapping with the core utility of Vivo Easy.
DAX Móvel competes with Vivo Easy by offering a digital-first mobile plan management experience that removes traditional contract requirements and physical payment locations.
Both apps function as centralized account management hubs for national telecom subscribers, competing for user time within the utility category to handle billing and service configuration.
Both apps function as official carrier-backed utilities for mobile service management, competing for user attention within the telecommunications utility category.
Both applications provide self-service account management for internet subscribers, forcing them to compete for user time spent on billing and support tasks.
Same space(3)
Minha Internet serves as a direct competitor for the account management and billing tasks that Vivo users struggle to complete due to the app's persistent authentication failures.
Neon functions as a financial service alternative for Vivo users who seek digital banking features like investment in CDB and cashback, which are currently gated behind Vivo's own financial service offerings.
by.U targets the same demographic of mobile users who prefer digital-only plan management and contract-free flexibility, mirroring the self-service model found in Vivo Easy.
Frequently asked questions
How many apps does VIVO publish?
Where is VIVO based?
What kind of apps does VIVO make?
What is VIVO's top app?
In how many countries are VIVO's apps available?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 0
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- yes
