Yevhen Tretiakov
For students and professionals seeking to reduce screen time and algorithmic distractions on iOS and Safari.
UnTrap for YouTube
Snapshot
Who is Yevhen Tretiakov?
Empowering users to reclaim focus through granular distraction-filtering tools and minimalist interface themes for the Apple ecosystem.
Target audience
Portfolio
Free 1Last updated
UnTrap for YouTube
v9.8.1
7mo ago
Publisher DNA
What defines Yevhen Tretiakov?
Publisher DNA
Primary focus
Digital wellness and productivity extensions
Scale
indie
Target audience
Students and professionals seeking to reduce screen time and algorithmic distractions on iOS and Safari.
Signature Patterns
- •Heavy reliance on Safari extension architecture for content filtering
- •Focus on 'intentional friction' and element-hiding rather than binary site blocking
- •Diverse monetization strategies including one-time purchases, subscriptions, and freemium models
- •High-frequency update cadence to maintain compatibility with third-party platform UI changes
Portfolio momentum
Released 22 updates across 4 apps in the last 6 months, maintaining a highly active development cycle with the most recent update occurring 12 days ago.
Portfolio
What does Yevhen Tretiakov ship?
Apps
4 apps analysed
Granular content filtering creates high switching costs
- Blocking short-form content allows users to reclaim their time and focus on deliberate video viewing
- Aggressive monetization and the introduction of subscription plans frustrate long-term users who previously paid for features
Distributed across 12 markets, strongest in Europe.
Based on 3 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil3 / 3
- Mexico3 / 3
- United States3 / 3
Europe (7)
- France3 / 3
- Germany3 / 3
- Italy3 / 3
- Netherlands3 / 3
- Portugal3 / 3
›+2 more europe markets
- Spain3 / 3
- Sweden3 / 3
Asia-Pacific (2)
- Japan3 / 3
- South Korea3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Yevhen Tretiakov compete with?
The rivals identified
Nemeses(2)
Both apps target Safari users on Apple devices to manage web content, creating a direct overlap for users seeking to remove distractions from their browsing experience.
Both applications target users seeking to modify the YouTube viewing experience, with UnTrap focusing on surgical UI-injection for productivity and the rival focusing on ad-blocking and multi-platform search.
Contenders(10)
Both apps target Safari users on Apple devices to remove YouTube Shorts, creating direct competition for the same distraction-reduction use case.
Both apps target the same Safari-based YouTube user base by stripping algorithmic distractions, with Shorts Blocker for YouTube priced at $1.99 and No Shorts: Blocker for YouTube offering a one-time $3.49 purchase.
Both apps target Safari users on Apple devices to remove unwanted web content, creating direct competition for users seeking distraction-free browsing. AdLock provides a broader utility by blocking general advertisements and trackers, which overlaps with the distraction management goal of Shorts Blocker for YouTube.
Both apps function as paid Safari extensions that target YouTube distraction management, creating direct competition for the same user base on Apple devices.
Both apps target Safari users on Apple devices who seek to control their browsing environment, though 1Blocker provides broad ad-blocking while Shorts Blocker for YouTube focuses on specific content removal.
Directly targets YouTube interface clutter, sharing the same core mission of reducing platform-driven engagement.
Both applications target Safari users on Apple devices to manage web content, creating a direct overlap in the goal of removing visual distractions from the browsing experience.
Both apps function as paid Safari extensions targeting YouTube distraction reduction on Apple devices, creating direct competition for the same user base.
Both apps function as Safari extensions on Apple devices, competing for the same browser-utility installation slot to improve user focus.
Both apps function as Safari extensions on Apple devices, competing for the same user base seeking to improve browsing quality through content filtering.
Same space(33)
Provides cross-device UI filtering for multiple platforms, extending the scope beyond YouTube to include Facebook and LinkedIn.
Uses Android Accessibility Service to filter social media content, providing a broader platform approach than the Safari-only focus of the source app.
Directly competes as a paid utility for Shorts removal, though it lacks the broader ecosystem integration of general-purpose blockers.
Offers AI-driven video summarization, acting as a functional alternative to the AI features.
Offers AI summarization for YouTube, serving the same information-extraction need.
Provides a similar Safari-based Shorts removal tool with added usage statistics to track user progress.
Targets the same distraction-reduction goal by specifically removing Shorts content across Apple devices.
Focuses on habit modification through community and accountability partners, serving as a more comprehensive behavioral tool than a simple UI blocker.
Focuses on removing algorithmic feeds while preserving core social media utility like messaging and posting.
Provides a general-purpose ad blocker for Safari that focuses on privacy and page loading speed.
Targets Safari users with ad-filtering and content-restriction tools, though its lack of recent updates limits its competitive standing.
Offers a broader social media filtering suite that includes presets for specific usage modes like Search Only or DMs Only.
Provides AI-driven summarization for YouTube, acting as a functional alternative to the AI features.
Provides AI-driven summarization, serving the same information-extraction need.
Targets search and website filtering with a local-first approach, though its current monetization model creates significant user friction.
Provides a multi-platform social media filtering tool for Safari, allowing users to selectively hide distracting sections across various sites.
Provides AI-driven summarization and transcription, serving users who want to consume YouTube content efficiently.
Directly competes by offering granular UI restoration and content filtering specifically for YouTube.
Focuses on YouTube channel promotion, serving the creator side of the ecosystem rather than viewer-side distraction management.
Serves the same productivity-seeking user base but focuses on meeting documentation rather than video interface control.
Provides AI-driven summarization, serving the same information-extraction need.
Tracks scroll frequency as a metric for digital habit awareness, offering a behavioral alternative to the source app's content-hiding approach.
Functions as a full video client alternative rather than a browser extension, offering queue management to bypass algorithmic feeds.
Provides a similar Safari-based filtering experience but includes additional ad-blocking and recommendation-hiding features.
Focuses on extracting information from YouTube videos via AI, serving users who prioritize content consumption speed.
Focuses on adult content filtering through keyword-based blocking and accountability notifications, serving a different safety-oriented audience.
Offers AI-based video summarization, acting as a functional alternative to the AI features.
Provides a focused content filtering utility for YouTube, overlapping with the core distraction-free mission.
Provides general ad-blocking utility for iOS, though it lacks the specific Shorts-focused filtering mechanism of the source app.
Offers AI-driven summarization, acting as a functional alternative to the AI features.
Offers a comprehensive YouTube-specific filtering suite that includes ad blocking and navigation customization.
Uses Apple's Content Blocker API to provide privacy-focused ad blocking, though it suffers from a lack of recent maintenance.
Provides AI summarization for YouTube, addressing the same information-retrieval need as the AI features.
New entrants(2)
Offers keyword and channel-based blocking for YouTube in Safari, providing a more customizable filter than simple Shorts removal.
Provides a tiered filtering approach for YouTube, with advanced focus modes available as a one-time purchase.
The Analyst's Read
The bottom line on Yevhen Tretiakov
Bottom line
Yevhen Tretiakov is a highly active indie developer successfully carving out a digital minimalism niche within the Apple ecosystem. By focusing on granular control over addictive UI elements, the portfolio addresses a sophisticated segment of the productivity market that values 'productive consumption' over total disconnection.
Frequently asked questions
How many apps does Yevhen Tretiakov publish?
What kind of apps does Yevhen Tretiakov make?
What is Yevhen Tretiakov's top app?
In how many countries are Yevhen Tretiakov's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 1
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no
