Yevhen Tretiakov
For students and professionals seeking to reduce screen time and algorithmic distractions on iOS and Safari.
UnTrap for YouTube
Snapshot
Who is Yevhen Tretiakov?
Empowering users to reclaim focus through granular distraction-filtering tools and minimalist interface themes for the Apple ecosystem.
Target audience
Portfolio
Free 1Last updated
UnTrap for YouTube
v9.8.1
5mo ago
Publisher DNA
What defines Yevhen Tretiakov?
Publisher DNA
Primary focus
Digital wellness and productivity extensions
Scale
indie
Target audience
Students and professionals seeking to reduce screen time and algorithmic distractions on iOS and Safari.
Signature Patterns
- •Heavy reliance on Safari extension architecture for content filtering
- •Focus on 'intentional friction' and element-hiding rather than binary site blocking
- •Diverse monetization strategies including one-time purchases, subscriptions, and freemium models
- •High-frequency update cadence to maintain compatibility with third-party platform UI changes
Portfolio momentum
Released 22 updates across 4 apps in the last 6 months, maintaining a highly active development cycle with the most recent update occurring 12 days ago.
Portfolio
What does Yevhen Tretiakov ship?
Apps
4 apps analysed
Granular content filtering creates high switching costs
- Blocking short-form content allows users to reclaim their time and focus on deliberate video viewing
- Aggressive monetization and the introduction of subscription plans frustrate long-term users who previously paid for features
Distributed across 12 markets, strongest in Europe.
Based on 2 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+2 more europe markets
- Spain2 / 2
- Sweden2 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does Yevhen Tretiakov compete with?
The rivals identified
Nemeses(3)
Both applications target Safari users on Apple devices, creating a direct overlap for users seeking to manage web distractions and browsing content.
As the platform itself, YouTube controls the underlying environment that UnTrap seeks to modify.
Direct functional alternative that replaces the YouTube app experience with a custom browser focused on ad-blocking and background play.
Contenders(13)
Both apps target Safari users on Apple devices to manage web content, creating direct competition for users seeking to clean up their YouTube browsing experience.
Both apps function as Safari extensions on Apple devices, competing for the same user base seeking to modify the YouTube web experience.
Both apps function as Safari extensions targeting mobile browsing friction, competing for the same user base seeking to clean up the web experience on iOS devices.
The primary behavioral rival for users seeking to limit YouTube consumption through hard-blocking and cross-platform synchronization.
Both applications target Safari users on Apple devices to manage web content, with Adblock Plus providing a broad distraction-removal utility that overlaps with the specific YouTube-focused functionality of the target app.
Both apps target Safari users on Apple devices to manage web content, creating a direct overlap in the distraction-management category.
Both apps function as paid Safari extensions for Apple users, competing for browser utility spend among individuals who consume web-based video.
RedirectWeb competes by offering a broader URL redirection utility that includes routing YouTube traffic to Invidious, which effectively bypasses Shorts without needing a dedicated blocker.
Both apps target Safari users on Apple devices to remove YouTube Shorts, creating direct competition for the same distraction-reduction audience.
Both apps compete for limited Safari extension real estate on Apple devices, targeting users who want to modify web content to improve their browsing experience.
A high-velocity threat using a unique psychological friction model to break the 'YouTube habit' before the app even opens.
Emerging rival leveraging the latest iOS Screen Time APIs to provide deeper, un-bypassable app limits.
Both applications target users seeking to remove short-form video content from YouTube via browser-based filtering. They compete directly for the same audience of Apple device users looking to minimize digital distractions.
Same space(20)
This utility competes for the same Safari extension slot on iOS by providing broad ad-blocking capabilities.
This privacy-focused browser extension removes YouTube Shorts content across Apple devices.
This tool shares the Safari extension architecture to restrict specific web categories for improved focus.
This productivity tool uses content filtering to manage digital habits, overlapping with the focus-improvement goal.
This web-based feed blocker modifies the browsing experience to remove short-form content without extension setup.
This Safari plugin uses system-level restrictions to prevent access to explicit content.
This productivity tool enforces Safari-based website restrictions, sharing the goal of reducing digital distractions.
This high-performance ad blocker includes specific YouTube ad-blocking capabilities within Safari.
This Safari-integrated content filter targets specific web categories, occupying the same browser-extension category.
This native Safari ad blocker manages intrusive content and includes family-oriented protection.
This multi-layered blocking tool combines DNS-level filtering with Safari content blocking.
This Safari-based ad blocker aims to improve browsing speed and data efficiency.
This alternative YouTube interface manages video queues to avoid algorithmic feeds.
This direct functional competitor uses a Safari extension to remove YouTube Shorts and recommendations.
This digital wellbeing tool filters web content to remove infinite scrolls while keeping essential functions.
This Safari-integrated content blocker uses keyword lists to restrict adult content.
This Safari-based content blocker filters explicit websites to protect family browsing.
This app uses Android Accessibility Service to filter social media feeds, providing a different technical approach.
This Safari content blocker includes adult website filtering, competing for the same browser-extension utility space.
This privacy-focused Safari extension blocks ads and trackers to improve browsing performance.
New entrants(2)
This digital wellbeing tool introduces physical friction to the scrolling experience on social platforms.
This content-filtering utility blocks specific words and domains to improve browsing focus.
The Analyst's Read
The bottom line on Yevhen Tretiakov
Bottom line
Yevhen Tretiakov is a highly active indie developer successfully carving out a digital minimalism niche within the Apple ecosystem. By focusing on granular control over addictive UI elements, the portfolio addresses a sophisticated segment of the productivity market that values 'productive consumption' over total disconnection.
Frequently asked questions
How many apps does Yevhen Tretiakov publish?
What kind of apps does Yevhen Tretiakov make?
What is Yevhen Tretiakov's top app?
In how many countries are Yevhen Tretiakov's apps available?
What fed this analysis
- Apps analyzed:
- 4
- With full intel:
- 1
- With overview:
- 4
- Website scraped:
- yes
- Social presence:
- no