ZenGo
For crypto investors seeking high security without seed phrase management, and corporate teams managing digital asset treasuries.
Snapshot
Who is ZenGo?
Providing secure, seedless crypto self-custody for individuals and businesses through Multi-Party Computation (MPC) technology.
Target audience
Portfolio
Free 2Last updated
Zengo: Crypto & Bitcoin Wallet
v9.6.3
5mo ago
Publisher DNA
What defines ZenGo?
Publisher DNA
Primary focus
Finance · Crypto self-custody and treasury management
Scale
indie
Target audience
Crypto investors seeking high security without seed phrase management, and corporate teams managing digital asset treasuries.
Origin
ZenGo is currently joining forces with the global trading platform eToro.
Signature Patterns
- •Utilization of MPC (Multi-Party Computation) to eliminate seed phrase vulnerability
- •Multi-layered security focus including 3FA recovery and Web3 firewalls
- •Monetization via freemium models and professional-tier subscriptions
- •Exclusive focus on the Finance category with a specialization in digital asset management
Portfolio momentum
Released 4 updates across 2 apps in the last 6 months, with the most recent major release occurring 18 days ago.
Portfolio
What does ZenGo ship?
Apps
2 apps analysed
Buy, store, and trade your Bitcoin & crypto with the most secure crypto wallet
3D FaceLock biometrics reduce access friction
- The simple and clean interface design allows new users to navigate crypto trading without technical confusion
- Users report being unable to withdraw funds or transfer assets, leading to allegations of platform theft
Tightly focused on 4 markets (France, Mexico, Spain, United States).
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (2)
- France1 / 1
- Spain1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does ZenGo compete with?
The rivals identified
Nemeses(1)
Both apps target retail crypto users seeking self-custody, with Trust Wallet's 200M user base and Zengo's MPC-security model competing for the same entry-level wallet demographic.
Contenders(8)
Both apps compete for US-based crypto investors by providing mobile-first access to digital assets, creating direct overlap in user acquisition and wallet share.
Both applications target retail crypto users with Web3-focused interfaces, creating direct competition for users seeking secure, mobile-first asset management.
Both apps compete for the same self-custody wallet market by targeting users who manage digital assets, though they prioritize different core functions: Zengo focuses on security architecture, while BitPay emphasizes fiat-to-crypto spending utility.
Bitvavo competes for the same retail crypto audience by offering a broad asset selection and low-fee trading, directly challenging Zengo's utility-focused user base.
Both apps target self-custody crypto users, with Zengo focusing on MPC-based ease of use and Unstoppable Wallet prioritizing open-source transparency for privacy-conscious investors.
Both apps target retail crypto users seeking self-custody, with MetaMask providing a broader gateway to decentralized finance protocols compared to Zengo's focus on simplified MPC-based security.
Both apps target self-custody Bitcoin holders, though they diverge between Zengo's retail-focused MPC security and Nunchuk's high-net-worth inheritance and multisig architecture.
Both apps target retail crypto users with Web3 wallet functionality, creating direct competition for users seeking secure asset management and trading.
Same space(11)
Serves as a high-volume trading venue for users seeking deeper financial utility than the Zengo wallet.
Provides a Japan-specific exchange environment for users trading altcoins like XRP and ETH.
Offers a broad market selection for users who want to trade over 100 digital assets.
Acts as a non-crypto digital vault for storing physical cards and identification documents.
Functions as a payment gateway for users to purchase and manage assets across external wallets.
Provides a broader asset library by bundling 11,000 stocks with crypto trading for retail investors.
Targets users who want to consolidate banking, debt, and crypto management in one interface.
Focuses on Bitcoin-specific transactions and Lightning Network payments for low-cost asset transfers.
Targets long-term wealth builders with a Bitcoin-only focus and custodial-advisory services.
Expands the trading scope to include tokenized traditional assets like stocks and gold alongside crypto.
Offers a global USD-denominated savings and spending account for users seeking currency stability.
The Analyst's Read
The bottom line on ZenGo
Bottom line
ZenGo is a specialized security-tech publisher successfully pivoting from a consumer-only wallet to a broader fintech infrastructure provider. Their acquisition by eToro validates their MPC-first security model as a viable solution for mass-market crypto adoption.
Frequently asked questions
How many apps does ZenGo publish?
What kind of apps does ZenGo make?
What is ZenGo's top app?
In how many countries are ZenGo's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes