28/22 News (WBRE/WYOU) vs its rivals

Side-by-side comparison against 28/22 News (WBRE/WYOU)'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperNexstar BroadcastingTegna Inc.Charter CommunicationsDisneyThe Washington PostCNN Interactive Group, Inc.Particle Media Inc.Sherwood Forestry Service, Inc.
CategoryNewsNewsNewsNewsNewsNewsNewsNews
PlatformiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.6 / 54.8 / 54.7 / 54.8 / 54.7 / 54.8 / 54.8 / 54.9 / 5
Ratings Count2,32070,99648,66949,097625,7571,664,8751,353,95937,197
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateApr 29, 2013Sep 18, 2019Dec 9, 2013Dec 2, 2010Mar 3, 2010Sep 29, 2009Jul 15, 2016Aug 10, 2021
Last UpdatedMar 9, 2026Apr 13, 2026Mar 26, 2026May 18, 2026Apr 28, 2026Apr 28, 2026Apr 30, 2026Apr 13, 2026
Sentiment & Reviews
Sentimentnegative--terriblenegativeterriblenegativeexcellent
Score35/100--25/10035/10015/10035/10088/100
Praises
  • Local news and weather coverage provides essential daily information for regional residents
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  • Local news coverage provides reliable and educational information for long-term daily viewers
  • High quality journalism and in-depth reporting keep long-term readers engaged with daily news cycles
  • Reliable app performance provides a consistent reading experience for daily news consumption on mobile
  • Diverse content offerings including lifestyle and tech sections provide value beyond standard political reporting
  • Global news coverage provides reliable and timely information for daily readers
  • Clean interface design allows for quick navigation of breaking news alerts
  • Comprehensive news coverage across local and national headlines keeps users informed on daily events
  • Life-Saving Utility
  • Accurate and Timely Information
Complaints
  • Frequent application crashes and black screens prevent access to live news content
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  • Persistent app crashes and loading failures prevent access to live news streams
  • Perceived editorial bias and corporate influence trigger subscription cancellations among long-term loyal readers
  • Poorly implemented comment section updates break user interaction and cause data loss during drafting
  • Aggressive monetization and ad density frustrate subscribers who already pay for premium access
  • Aggressive paywall implementation restricts access to news content for long-term users
  • Technical instability and frequent crashes disrupt the live streaming experience
  • Aggressive monetization and pay-to-read barriers frustrate users attempting to access standard news content
  • Sync and Update Issues
  • UI/UX Interaction Bugs
Requests
  • Reliable access to live news broadcasts regardless of the user internet service provider
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  • Cast-to-TV functionality requested to improve viewing experience on larger home displays
  • Improved dark mode consistency for the comment section to match the overall app theme
  • Granular control over embedded article links to prevent accidental navigation while scrolling
  • Unified subscription access across cable providers and mobile platforms
  • Improved filtering and blocking controls to remove unwanted publishers and topics from the feed
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Strategic Intel
Strengths
  • Investigative I-Team content provides regional brand authority
  • Interactive radar drives high-utility daily engagement
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  • 7 On Your Side advocacy builds high switching costs through community trust
  • Exclusive local broadcast content provides a content moat against third-party aggregators
  • Award-winning journalism brand sustains high-intent reader acquisition
  • Bonus subscription sharing lowers CAC via network effects
  • 24/7 news feed maintains relevance in breaking news cycles
  • Global correspondent network provides real-time reporting speed
  • Live-first video infrastructure enables immediate breaking news coverage
  • Cross-platform streaming access via TV provider authentication
  • Zip-code-mapped content delivery sustains daily utility
  • 10,000-source aggregation provides comprehensive coverage
  • Human-in-the-loop verification model
  • Non-profit status builds high community trust
  • Unique air tanker tracking capabilities
Weaknesses
  • Frequent application crashes post-update
  • Aggressive ad density degrades user experience
  • Restrictive ISP-gating limits content access
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  • Persistent app crashes post-update drive high churn rates
  • High ad-to-content ratio disrupts the daily viewing habit
  • $11.99/month price point exceeds category median
  • Comment section technical friction causes data loss
  • Aggressive ad density degrades the premium subscriber experience
  • Restrictive paywall alienates long-term loyal users
  • Technical instability and login persistence issues post-update
  • Excessive ad frequency during live streams
  • 0.16★ Android-iOS rating gap indicates platform-specific usability issues
  • Aggressive pay-to-read gates drive high churn
  • Occasional data synchronization delays
  • Map interaction UI bugs
  • Potential scalability limits of human vetting
Pricingfreefreefreemiumfreesubscriptionfreemiumfreefreemium
MomentumActiveIntenseIntenseActiveMaintenanceActiveActive-
Update Cadence5 versions5 versions5 versions5 versions, ~16d avg5 versions, ~8d avg5 versions, ~7d avg5 versions, ~5d avg-

Compare 28/22 News (WBRE/WYOU) head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 28/22 News (WBRE/WYOU), its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0