Adult Coloring Book: Chroma vs its rivals

Side-by-side comparison against Adult Coloring Book: Chroma's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperSprite LabsX-FlowPixite Inc.MWMWildlife StudiosWildlife StudiosWildlife Studios
CategoryEntertainmentGamesLifestyleEntertainmentEntertainmentGamesEntertainment
PlatformiOSAndroid, iOSiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.5 / 54.8 / 54.6 / 54.8 / 54.7 / 54.8 / 54.7 / 5
Ratings Count3,5153,304,265207,826706,1741,623,71896,392326,011
PriceFreeFreeFreeFreeFreeFreeFree
Release DateMar 9, 2017Jul 29, 2018Dec 17, 2015Aug 3, 2020Dec 13, 2017Oct 18, 2018Jul 6, 2015
Last UpdatedMar 31, 2026Apr 13, 2026Apr 6, 2026May 6, 2026Apr 15, 2026Apr 23, 2026Apr 22, 2026
Sentiment & Reviews
Sentimentnegativepositive-negativepositivemixedmixed
Score25/10062/100-35/10065/10065/10045/100
Praises
  • Realistic coloring experience with Apple Pencil support allows for professional blending and shading techniques
  • Stress Relief & Relaxation
  • Content Variety
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  • Satisfying coloring mechanics provide a calming experience for users seeking stress relief
  • Relaxing Gameplay
  • Creative Features
  • Relaxing coloring mechanics provide a calming daily habit for long-term users
  • Creative freedom through manual coloring tools provides a relaxing and satisfying user experience
Complaints
  • Aggressive paywall tactics restrict access to basic tools and colors for non-subscribing users
  • Frequent application crashes and data loss incidents disrupt the creative workflow for active users
  • Aggressive Ad Frequency
  • AI-Generated Content
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  • Aggressive ad frequency interrupts the coloring flow every few minutes for free users
  • Excessive Advertising
  • Technical Bugs and Stability
  • False advertising regarding offline play and ad-free experience causes user frustration
  • Aggressive paywalls restrict access to the majority of coloring pages and essential tools
Requests
  • Expanded free content access to allow users to evaluate the app before committing to subscriptions
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  • Offline mode requested to allow coloring without constant ad interruptions
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  • Addition of simpler coloring templates to accommodate younger children
  • Expansion of the free coloring library to include more diverse and interesting subjects
Strategic Intel
Strengths
  • Apple Pencil integration enables professional-grade shading
  • Buddy Coloring creates a unique social network effect
  • Time-lapse export drives organic social acquisition
  • Exclusive Disney/Marvel/Star Wars IP licenses
  • Massive content volume (40,000+ free images)
  • Unique charitable giving integration
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  • AI-powered custom page generation enables unique user-created content
  • 800+ drawing library provides immediate variety for new users
  • Unique Custom Image Import feature
  • Established Community Sharing social hub
  • Massive rating volume (1.9M+) driving App Store visibility
  • 30,000+ image library creates high content-variety retention
  • Story-driven progression creates a long-term habit loop
  • Editors' Choice heritage sustains organic install velocity
  • AR virtual gallery provides a physical-world integration moat
Weaknesses
  • Subscription-only paywall triggers high churn
  • Data loss incidents erode user trust
  • Limited free content prevents habit formation
  • Intrusive ad frequency (pre and post-content)
  • Perception of declining quality due to AI-generated art
  • Technical instability and crashing post-update
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  • Ad frequency every 60-90 seconds drives high churn
  • Subscription model perceived as restrictive for basic tool access
  • Aggressive ad frequency causing declining sentiment
  • Technical bugs (crashes and rendering issues)
  • UI fluidity lags behind top nemesis (Easybrain)
  • Aggressive ad-cadence drives high-frequency user churn
  • Offline-play marketing discrepancy triggers negative sentiment
  • 0.95★ Android-iOS rating gap indicates platform-specific instability
  • Weekly subscription price exceeds casual-user willingness-to-pay
Pricingfreemiumfreemiumfreemiumsubscriptionfreemiumfreemiumsubscription
MomentumIntenseActiveIntenseActiveMaintenanceActiveSteady
Update Cadence5 versions4 versions, 1 majors/6mo, ~28d avg5 versions5 versions, 1 majors/6mo, ~7d avg5 versions, ~4d avg5 versions, 2 majors/6mo, ~11d avg4 versions, 2 majors/6mo, ~17d avg

Compare Adult Coloring Book: Chroma head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Adult Coloring Book: Chroma, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0