Report updated May 7, 2026
Paint by Number: Coloring Game
For casual gamers and art enthusiasts seeking a relaxing, low-stress creative activity.
Paint by Number: Coloring Game is an established games app that is free with in-app purchases. With a 4.8/5 rating from 99.3K reviews, it shows polarized user reception. Users particularly appreciate relaxing coloring mechanics provide a calming daily habit for long-term users, though false advertising regarding offline play and ad-free experience causes user frustration remains a common concern.
What is Paint by Number: Coloring Game?
Paint by Number is a casual coloring and puzzle game for mobile users, featuring a number-guided interface and a library of 30,000+ images.
Users hire the app for low-stakes creative relaxation, using the number-matching mechanic to create a consistent daily decompression habit.
Current Momentum
v5.1 · 1w ago
Active- Shipped restoration feature for subscriptions.
- Added new image content library.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Tap-to-fill interface mapping specific color palettes to numbered segments.
Access to 30,000+ curated coloring pictures.
Narrative-based coloring progression unlocking sequential story chapters.
How much does it cost?
- Free tier with ad-supported gameplay
- Premium subscription for full content access
Freemium model utilizes ad-supported play for the free tier and subscription gates for content library access.
Who Built It?
Wildlife Studios
Developing high-fidelity mobile games that bridge casual accessibility with competitive multiplayer for a global audience.
Portfolio
13
Apps
What other apps does Wildlife Studios make?
Paradise Paws: Merge Animals
Block Craft 3D: Building Games
Color by Number：Coloring Games
War Machines：Battle Tank Games
Midas Merge: Relaxing Games
Tennis Clash：Sports Stars Game
Explore the full Wildlife Studios report
Portfolio breakdown, audience, momentum, and every app published by Wildlife Studios.
What do users think recently?
High confidence · Latest 100 of 113 total reviews analyzed · Based on 113 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing coloring mechanics provide a calming daily habit for long-term users, but report false advertising regarding offline play and ad-free experience causes user frustration.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Paint by Number: Coloring Game?
Where is it available?
Localized markets (10)
How's The Games Market?
How does it evolve in the Games market?
The app maintains a high 4.83 rating, but the limited 113-review sample size suggests a fragile user base following the latest update. The high rating contrasts with specific complaints about ad-frequency, signaling that monetization is currently outpacing user tolerance.
Rank progression
188 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app is the dominant market leader in the exact same color-by-number niche with massive scale and consistent update velocity.
Differentiators
- Maintains a massive library of daily updated content that creates a strong habit-forming retention loop
- Offers a highly polished social sharing integration that turns individual coloring sessions into viral content
- Utilizes a sophisticated subscription model that gates premium artwork while keeping the core experience accessible
Head to head
The target app must pivot toward community-driven features or exclusive artist partnerships to differentiate from the sheer content volume of this nemesis.
Contenders(2)
Directly competes in the coloring niche with a strong emphasis on relaxation and mindfulness-based UX.
Differentiators
- Positions the product as a mindfulness tool with calming soundscapes and minimalist interface design choices
- Prioritizes a 'zen' user experience by removing aggressive ad interruptions during the core coloring flow
A major player in the coloring niche that successfully differentiates through a distinct pixel-art aesthetic.
Differentiators
- Specializes in a distinct pixel-art aesthetic that appeals to a specific retro-gaming and nostalgia-driven audience
- Integrates advanced tools like a camera-to-pixel-art converter that allows users to create custom coloring pages
Same space(2)
A major casual gaming peer that utilizes a thematic world-building narrative to differentiate standard word puzzles.
Differentiators
- Wraps standard crossword mechanics in a narrative-driven world exploration theme to increase long-term player retention
- Employs a unique 'word-reveal' mechanic that provides immediate feedback to keep players in a flow state
Shares the same casual puzzle category and high-frequency update model, though the core mechanic is jigsaw-based.
Differentiators
- Implements a high-velocity release schedule for new puzzle packs to maintain daily active user engagement
- Uses a sophisticated progress-tracking system that gamifies the completion of complex, multi-piece jigsaw puzzles
New entrants(1)
Shows high operational velocity with 11 releases in the last six months, indicating aggressive feature iteration.
Differentiators
- Rapidly iterating on social-first coloring features to capture younger demographics through frequent content updates
- Testing experimental monetization models that blend rewarded video ads with low-friction micro-transactions for specific art packs
Compare Paint by Number: Coloring Game against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Paint by Number: Coloring Game
Strengths to defend, gaps to attack
Core Strengths
- 30,000+ image library creates high content-variety retention
- Story-driven progression creates a long-term habit loop
Critical Frictions
- Aggressive ad-cadence drives high-frequency user churn
- Offline-play marketing discrepancy triggers negative sentiment
Growth Levers
- Untapped B2B partnerships for educational coloring content
- Wearable integration for mindfulness-focused user segments
Market Threats
- Zen Color's ad-light UX siphons relaxation-seeking users
- Happy Color's daily content cadence outpaces current updates
What are the next best moves?
Audit ad-frequency triggers because high-frequency complaints are the #1 churn driver → stabilize rating baseline.
Sentiment analysis identifies excessive ad frequency as a primary cause for negative ratings.
Trade-off: Pause new content library expansion — ad-retention has higher immediate impact on churn than library volume.
Correct offline-play marketing copy because false advertising claims drive 1★ reviews → reduce refund surge.
Users report frustration specifically regarding the mismatch between advertised offline features and actual connectivity requirements.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's #2 chart rank is a liability, as maintenance-mode at the top of the category makes it more vulnerable to a single live-ops rival than a smaller, climbing app.
Feature Gaps vs Competitors
- Ad-light core experience (available in Zen Color but missing here)
Key Takeaways
PBN retains users through a massive content library, but aggressive ad-monetization and misleading offline-play claims erode trust, so the PM must prioritize ad-cadence auditing to prevent churn to ad-light rivals.
Where Is It Heading?
Mixed Signals
The casual coloring market is consolidating around ad-light experiences, leaving PBN exposed to rivals that prioritize user flow over immediate ad-impression volume. The PM must pivot from aggressive monetization to retention-focused UX to prevent the current sentiment drag from eroding the user base.
The discrepancy between marketed offline features and actual connectivity requirements drives churn, which compounds the rating drag already visible on Android.
The latest release added restoration features for subscriptions, showing active maintenance of the core revenue-generating infrastructure.