Paint by Number is a casual coloring and puzzle game for mobile users, featuring a number-guided interface and a library of 30,000+ images.
Product velocity
Active
Daily rank 🇺🇸
#168
▲16Games · free
Sentiment
4.8
99k reviews
Nemesis
Happy Color by Numbers Game
The App DNA
What makes this app unique?
Users hire the app for low-stakes creative relaxation, using the number-matching mechanic to create a consistent daily decompression habit.
For Casual gamers and art enthusiasts seeking a relaxing, low-stress creative activity.
What does it look like?
Key features
Tap-to-fill interface mapping specific color palettes to numbered segments.
Access to 30,000+ curated coloring pictures.
Narrative-based coloring progression unlocking sequential story chapters.
How much does it cost?
Freemium model utilizes ad-supported play for the free tier and subscription gates for content library access.
Velocity
Active developmentnew contentmonetizationperformanceShow more...
The app maintains an active development cadence, shipping approximately 0.38 releases per week over the analyzed period. Development is split between platforms, with iOS receiving regular maintenance updates and Android receiving feature-focused releases. While the release notes are largely generic, the consistent delivery of new content suggests a stable development cycle. The app is currently in an active state, focusing on content expansion and general stability.
Who built it?
Wildlife Studios
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What do users think recently?
Users report: Fresh user feedback skews mixed. Users appreciate relaxing coloring mechanics provide a calming daily habit for long-term users, but report false advertising regarding offline play and ad-free experience causes user frustration.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing coloring mechanics provide a calming daily habit for long-term users
- Users report: False advertising regarding offline play and ad-free experience causes user frustration
100 of 113 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Paint by Number: Coloring Game
How's the Games market?
The app maintains a high 4.83 rating, but the limited 113-review sample size suggests a fragile user base following the latest update. The high rating contrasts with specific complaints about ad-frequency, signaling that monetization is currently outpacing user tolerance.
Read the market outlookThe rivals identified
By X-Flow
This app is the dominant market leader in the exact same color-by-number niche with massive scale and consistent update velocity.
- Maintains a massive library of daily updated content that creates a strong habit-forming retention loop
- Offers a highly polished social sharing integration that turns individual coloring sessions into viral content
- Utilizes a sophisticated subscription model that gates premium artwork while keeping the core experience accessible
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Paint by Number: Coloring Game
Where is it heading?
The casual coloring market is consolidating around ad-light experiences, leaving PBN exposed to rivals that prioritize user flow over immediate ad-impression volume. The PM must pivot from aggressive monetization to retention-focused UX to prevent the current sentiment drag from eroding the user base.
- The discrepancy between marketed offline features and actual connectivity requirements drives churn, which compounds the rating drag already visible on Android.
- The latest release added restoration features for subscriptions, showing active maintenance of the core revenue-generating infrastructure.
The SWOT
- 30,000+ image library creates high content-variety retention
- Story-driven progression creates a long-term habit loop
- Untapped B2B partnerships for educational coloring content
- Wearable integration for mindfulness-focused user segments
Next best moves
Audit ad-frequency triggers because high-frequency complaints are the #1 churn driver → stabilize rating baseline.
+ 1 more prioritized moveThe counter-intuitive read
The app's #2 chart rank is a liability…
Read the full takeFeature gaps
Ad-light core experience (available in Zen Color but missing here)
Since the last report: The app transitioned to a freemium model and introduced narrative-based features, but now faces significant user pushback regarding ad-monetization and offline-play discrepancies.
Bottom line
Users report: PBN retains users through a massive content library, but aggressive ad-monetization and misleading offline-play claims erode trust, so the PM must prioritize ad-cadence auditing to prevent churn to ad-light rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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