Colors by Number is a pixel-art coloring game for children and adults, available on iOS.
The App DNA
What makes this app unique?
Users hire the app for low-stakes creative relaxation and stress relief, using the daily content refresh to maintain a consistent, calming daily habit.
For Children and adults seeking stress relief or skill development through pixel-based coloring activities.
Key features
New coloring patterns added to the library every day for all users
Unlocks all coloring books, removes ads, and provides unlimited in-game tools
Platform for users to submit original drawings for global community coloring
How much does it cost?
Subscription model anchored at $39.99/year, utilizing a 3-day free trial on the weekly plan to drive conversion.
Velocity
Maintenance developmentnew contentperformanceUX improvementsShow more...
The app ships approximately 0.2 releases per week, placing it in the maintenance tier. Development activity is stable but infrequent, with the latest release providing minor performance optimizations alongside new themed coloring pages. There is no evidence of a high-frequency live-ops strategy or rapid feature iteration. The current cadence suggests a focus on incremental content updates rather than aggressive product evolution.
Who built it?
EYEWIND
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No.Paint - Coloring GamesUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users
- Excessive advertisement frequency disrupts the flow of the coloring experience for free users
49 of 49 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Colors by Number® – No.Draw®
How's the Games market?
The app maintains a 4.67-star rating across 71,685 reviews, signaling strong core-loop satisfaction despite the aggressive ad-monetization strategy. The lack of family sharing features limits its reach compared to category leaders who leverage broader household-tier access.
Read the market outlookThe rivals identified
By Oakever Games
This app operates in the exact same pixel-art coloring niche with a massive, highly active user base and a release cadence that dwarfs this app.
- Maintains a high-frequency content pipeline with 8 major releases in the last six months alone.
- Leverages a massive, established user base to create a network effect around daily coloring challenges.
- Optimized for high-retention daily engagement through consistent, time-sensitive content updates and community-driven art events.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Colors by Number® – No.Draw®
Where is it heading?
The casual coloring market is consolidating around high-velocity content engines, leaving apps with static update cadences vulnerable to churn. Colors by Number must resolve its subscription-gate friction to prevent users from migrating to competitors with more polished, reliable premium experiences.
- Subscription verification bugs create recurring friction, which leads to negative sentiment and potential refund surges for the subscription tier.
- The artist-original content loop reduces content acquisition costs, allowing for a sustainable daily update cadence that keeps users engaged.
The SWOT
- Artist-original content loop reduces content acquisition costs
- Daily content refresh cycle sustains high DAU/MAU ratios
- Pixel-based mechanics provide low-friction casual entry
- Implement family sharing to increase subscription penetration
- Expand wearable integration for stress-relief tracking
- Introduce offline-mode for custom photo imports
Next best moves
Audit subscription verification logic because users report being prompted to subscribe despite having paid → reduce support tickets
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on 2D pixel grids is a hidden strength…
Read the full takeFeature gaps
Time-lapse video generation (available in Pixel Art but absent here) +1
Since the last report: The app is experiencing sentiment decay due to aggressive ad-monetization and technical instability, while its development cadence has slowed to a maintenance-only pace.
Bottom line
The app succeeds as a relaxation tool, but its aggressive ad-monetization and subscription bugs threaten long-term retention, so the PM should prioritize stabilizing the payment gate to protect the existing user base.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
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