Report updated May 7, 2026
Colors by Number® – No.Draw®
For children and adults seeking stress relief or skill development through pixel-based coloring activities.
Colors by Number® – No.Draw® is an established games app that is available. With a 4.7/5 rating from 71.7K reviews, it shows polarized user reception. Users particularly appreciate relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users, though excessive advertisement frequency disrupts the flow of the coloring experience for free users remains a common concern.
What is Colors by Number® – No.Draw®?
Colors by Number is a pixel-art coloring game for children and adults, available on iOS.
Users hire the app for low-stakes creative relaxation and stress relief, using the daily content refresh to maintain a consistent, calming daily habit.
Current Momentum
v1.9 · 3w ago
Maintenance- Shipped curated themed coloring pages.
- Released performance stability improvements.
What makes this app unique?
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What Are The Key Features?
New coloring patterns added to the library every day for all users
Unlocks all coloring books, removes ads, and provides unlimited in-game tools
Platform for users to submit original drawings for global community coloring
How much does it cost?
- Free tier with ads
- $3.49/week
- $7.99/month
- $39.99/year
Subscription model anchored at $39.99/year, utilizing a 3-day free trial on the weekly plan to drive conversion.
Who Built It?
EYEWIND
Delivering accessible, brain-teasing puzzle and simulation experiences for casual mobile gamers.
Portfolio
13
Apps
What other apps does EYEWIND make?
Explore the full EYEWIND report
Portfolio breakdown, audience, momentum, and every app published by EYEWIND.
What do users think recently?
High confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing coloring mechanics provide a reliable stress relief outlet for casual daily users, but report excessive advertisement frequency disrupts the flow of the coloring experience for free users.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Colors by Number® – No.Draw®?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a 4.67-star rating across 71,685 reviews, signaling strong core-loop satisfaction despite the aggressive ad-monetization strategy. The lack of family sharing features limits its reach compared to category leaders who leverage broader household-tier access.
Rank progression
81 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app operates in the exact same pixel-art coloring niche with a massive, highly active user base and a release cadence that dwarfs the target app.
Differentiators
- Maintains a high-frequency content pipeline with 8 major releases in the last six months alone.
- Leverages a massive, established user base to create a network effect around daily coloring challenges.
- Optimized for high-retention daily engagement through consistent, time-sensitive content updates and community-driven art events.
Head to head
The target app must pivot toward a more aggressive content update schedule or introduce unique social features to prevent user churn to this high-velocity competitor.
Contenders(2)
Directly competes in the same niche with a focus on 'Zen' branding and high-frequency content updates.
Differentiators
- Positions itself as a stress-relief tool with calming soundscapes and minimalist, distraction-free interface design.
- Utilizes the same high-velocity content engine as the developer's other titles to maintain constant user engagement.
A dominant market leader in the pixel-art category with an massive install base and high-quality, polished UX.
Differentiators
- Features a highly polished, professional-grade UI that sets the industry standard for pixel-art coloring apps.
- Offers advanced tools like custom color palettes and time-lapse video generation for sharing on social media.
Same space(2)
Targets the premium, artistic segment of the coloring market with a focus on realistic drawing tools.
Differentiators
- Provides professional-grade digital brushes and pencils that mimic real-world artistic tools for a tactile experience.
- Focuses on a 'prosumer' audience that values creative control over the automated 'paint-by-number' experience.
Adjacent sub-genre that captures the same 'artistic relaxation' audience but through a jigsaw puzzle mechanic.
Differentiators
- Combines traditional jigsaw mechanics with artistic coloring to create a unique, hybrid gameplay experience.
- Leverages high-quality, curated art assets that appeal to a more mature, aesthetic-focused demographic.
New entrants(1)
An emerging threat that disrupts the static coloring genre with active, 3D-object-based color matching mechanics.
Differentiators
- Shifts from 2D pixel grids to 3D object painting, offering a more dynamic and tactile user experience.
- Integrates fast-paced, level-based progression that appeals to casual gamers looking for quick, satisfying sessions.
Compare Colors by Number® – No.Draw® against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Colors by Number® – No.Draw®
Strengths to defend, gaps to attack
Core Strengths
- Artist-original content loop reduces content acquisition costs
- Daily content refresh cycle sustains high DAU/MAU ratios
- Pixel-based mechanics provide low-friction casual entry
Critical Frictions
- Subscription verification bugs create recurring user friction
- Ad-frequency after every drawing triggers high-churn sentiment
- Lack of family sharing limits household-level adoption
Growth Levers
- Implement family sharing to increase subscription penetration
- Expand wearable integration for stress-relief tracking
- Introduce offline-mode for custom photo imports
Market Threats
- Paint by Number's 8-release cadence outpaces current updates
- Easybrain's polished UI sets higher quality bar
- 3D-object coloring shifts expectations away from grids
What are the next best moves?
Audit subscription verification logic because users report being prompted to subscribe despite having paid → reduce support tickets
Subscription and payment issues are a top-three complaint theme in sentiment analysis.
Trade-off: Pause the custom photo-import feature expansion — subscription stability has 3x the churn impact.
Reduce ad frequency for free users because ad-disruption is the #1 complaint theme → increase session length
Sentiment analysis identifies ad frequency as the primary barrier to enjoying the game.
Trade-off: Delay the Artist Original category update — ad-flow improvements are critical for retention.
A counter-intuitive read
The app's reliance on 2D pixel grids is a hidden strength, as it maintains a lightweight, approachable experience that avoids the feature bloat of more complex, 3D-based competitors.
Feature Gaps vs Competitors
- Time-lapse video generation (available in Pixel Art but absent here)
- Family sharing support (available in premium competitors but absent here)
Key Takeaways
The app succeeds as a relaxation tool, but its aggressive ad-monetization and subscription bugs threaten long-term retention, so the PM should prioritize stabilizing the payment gate to protect the existing user base.
Where Is It Heading?
Mixed Signals
The casual coloring market is consolidating around high-velocity content engines, leaving apps with static update cadences vulnerable to churn. Colors by Number must resolve its subscription-gate friction to prevent users from migrating to competitors with more polished, reliable premium experiences.
Subscription verification bugs create recurring friction, which leads to negative sentiment and potential refund surges for the subscription tier.
The artist-original content loop reduces content acquisition costs, allowing for a sustainable daily update cadence that keeps users engaged.