| Core Identity |
| Developer | Emoji Apps GmbH | NEXILEAP PRIVATE LIMITED | Tenor | Cheese Mobile, Inc. | Grammarly, Inc | AIBY |
| Category | Utilities | Utilities | Utilities | Utilities | Productivity | Utilities |
| Platform | Android, iOS | Android, iOS | iOS, Android | Android, iOS | iOS | iOS |
| Store Metrics |
| Rating | 1.6 / 5 | 4.7 / 5 | 4.7 / 5 | 4.6 / 5 | 4.7 / 5 | 4.6 / 5 |
| Ratings Count | 7 | 339,776 | 1,375,178 | 309,817 | 212,279 | 464,062 |
| Price | USD0.99 | Free | Free | Free | Free | Free |
| Release Date | Nov 24, 2015 | Apr 28, 2016 | Sep 23, 2014 | Oct 13, 2015 | Nov 2, 2017 | Sep 20, 2019 |
| Last Updated | Nov 24, 2015 | Apr 29, 2026 | Sep 30, 2024 | May 16, 2026 | Apr 15, 2026 | Nov 14, 2025 |
| Sentiment & Reviews |
| Sentiment | negative | positive | mixed | positive | - | mixed |
| Score | 10/100 | 78/100 | 65/100 | 75/100 | - | 48/100 |
| Praises | - Basic utility of the emoji keyboard provides some value to early adopters
| - Extensive keyboard customization options allow users to personalize their typing experience with unique fonts and backgrounds
| - Extensive library of animated content provides diverse options for expressive text messaging
| - Customization options for keyboards and wallpapers provide high visual satisfaction for creative users
| - | - Visual Appeal and Variety
|
| Complaints | - Functional failure prevents users from copying and pasting emojis into text fields
- Privacy concerns arise from the requirement to grant full keyboard access permissions
| - Aggressive monetization and pay-to-win mechanics limit access to premium fonts and keyboard themes for free users
| - Frequent application crashes during search and copy operations disrupt the messaging flow
| - Excessive advertisement frequency disrupts the user experience and makes navigation feel tedious
| - | - Aggressive Monetization
- Technical Issues
|
| Requests | - | - Expanded free access to premium fonts and themes to reduce reliance on subscription models
| - Improved content moderation and reporting tools for inappropriate search results
| - Granular control over font color settings would improve the current customization experience
| - | - |
| Strategic Intel |
| Strengths | - 52-language support expands addressable market into non-English regions
| - Generative AI tools drive high entertainment value
- Social platform integration sustains organic sharing
- DIY theme engine enables granular personalization
| - B2B distribution via GIF API embeds search into external ecosystems
- Deep messaging platform integration provides high-frequency utility
- Intuitive custom sticker creation drives user-generated content
| - Editors' Choice badge across five markets sustains organic install velocity
- 150-language engine supports global user acquisition
- AI-driven roleplay features serve as primary retention anchors
| - | - Proprietary 'Font Maker' handwriting feature
- Comprehensive all-in-one personalization suite (Fonts + Widgets + Icons)
- Massive social proof with 464k+ ratings
|
| Weaknesses | - 1.57-star iOS rating indicates critical functional failure
- Privacy-permission friction triggers high user distrust
| - Premium tier at $14.99/month exceeds category median
- 1★ reviews frequently cite paywall barriers
- Privacy distrust stems from full-access permission requirements
| - Frequent crashes during search operations
- Privacy concerns regarding full keyboard access
- Data persistence issues with favorited content
| - Premium tier at $19.99/month exceeds category median
- Excessive ad frequency triggers consistent churn complaints
- Privacy concerns regarding data collection during typing sessions
| - | - Aggressive paywalling of core features
- Technical bugs causing loss of native keyboard functions (microphone)
- High ad frequency (up to 6 in a row reported)
|
| Pricing | freemium | subscription | free | subscription | freemium | subscription |
| Momentum | - | Active | Zombie | Active | Intense | Maintenance |
| Update Cadence | - | 5 versions, 1 majors/6mo, ~12d avg | 5 versions, ~154d avg | 5 versions, 4 majors/6mo, ~13d avg | 5 versions | 1 versions |
