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Anime Dress Up - Doll Dress Up vs its rivals

Side-by-side comparison against Anime Dress Up - Doll Dress Up's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Anime Dress Up - Doll Dress Up
This App
Lily Diary
Nemesis
Super Stylist Fashion Makeover
Contender
Pastel Girl
Contender
Covet Fashion: Dress Up Game
Peer
Shining Nikki-Fashion Makeover
Peer
Love Nikki-Dress UP Queen
Peer
Core Identity
DeveloperSuperboost Soft LimitedSeyeonSoft Co., Ltd.CRAZY STYLE LTDSeyeonSoft Co., Ltd.Crowdstar LLCPaper GamesGalaxy Play Technology Limited
CategoryGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOS
Store Metrics
Rating4.4 / 54.5 / 54.7 / 54.6 / 54.4 / 54.6 / 54.5 / 5
Ratings Count1623,580405,5846,911164,75612,75771,268
PriceFreeFreeFreeFreeFreeFreeFree
Release DateNov 3, 2023Aug 7, 2020Feb 4, 2019Mar 26, 2018Jun 27, 2013Jul 5, 2021May 5, 2017
Last UpdatedDec 5, 2024Mar 30, 2026Apr 22, 2026Apr 2, 2026Feb 5, 2026Apr 1, 2026May 18, 2026
Sentiment & Reviews
Sentimentmixed-mixed-negativemixedmixed
Score45/100-55/100-25/10045/10035/100
Praises
  • Creative dress up mechanics provide an engaging outlet for designing original anime characters
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  • Addictive core gameplay loop provides long-term entertainment for fashion and styling enthusiasts
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  • Core styling loop provides a creative outlet for fashion enthusiasts
  • High-fidelity 3D character models and detailed clothing designs drive long-term visual engagement
  • Rich competitive dress-up experience provides long-term entertainment value for dedicated players
Complaints
  • Excessive advertisement frequency disrupts the core gameplay experience and causes significant user frustration
-
  • Excessive frequency of interstitial advertisements disrupts the flow of core styling sessions
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  • Transition to AI-generated fashion assets degrades the visual quality and creative appeal
  • Frequent application crashes and black screen errors post-update disrupt core gameplay loops
  • Resource download failures and excessive loading times disrupt access for mobile users
Requests
  • Expanded customization options including more furniture icons and character poses for deeper styling
-
  • Expanded character customization including diverse skin tones and inclusive hair texture options
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  • Reintroduction of real-world designer brands to restore the original fashion simulation experience
  • Implementation of a skip tutorial button to streamline the onboarding experience for new accounts
  • Improved account recovery options for users who lose access to linked social media
Strategic Intel
Strengths
  • Asynchronous competition mode increases DAU/MAU ratio
  • 1000+ item wardrobe creates long-term engagement
-
  • Stylagram social-sharing loop drives organic acquisition
  • Daily login incentives reinforce session frequency
-
  • Brand-linked virtual closet creates a unique real-world shopping bridge
  • Fashion House social mechanics drive high switching costs
  • 3D rendering engine creates a visual barrier to entry
  • Deep narrative integration anchors long-term retention
  • Social Ark guilds drive community network effects
  • High-fidelity aesthetic customization sustains long-term user retention
  • Deep narrative-driven progression creates a distinct competitive barrier
Weaknesses
  • High ad-frequency drives negative sentiment
  • Lack of in-app character storage forces device reliance
-
  • Excessive interstitial ad frequency drives uninstalls
  • Lack of diverse character customization limits player representation
-
  • 0.6★ Android-iOS rating gap indicates platform-specific technical instability
  • Aggressive monetization of virtual currency creates a pay-to-win perception
  • Massive storage footprint forces app deletion
  • Persistent crash-on-launch bugs post-update
  • Aggressive monetization friction for F2P players
  • Resource download failures disrupt access for mobile users
  • Complex outfit guide interface increases user friction
Pricingfreefreemiumfreemiumfreefreemiumfreemiumfreemium
MomentumActiveIntenseActiveIntenseMaintenance--
Update Cadence5 versions5 versions5 versions, 5 majors/6mo, ~9d avg5 versions5 versions, 5 majors/6mo, ~69d avg--

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AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Anime Dress Up - Doll Dress Up, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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