| Core Identity |
| Developer | Made in Russia | NAVER Z Corporation | Make Sticker & Photo Collage & Sticker Maker | Tamara Vardanyan | Telegram FZ-LLC | Bitstrips | PicsArt, Inc. | POLYVERSE ENTERTAINMENT INC. | WarpEngine |
| Category | Entertainment | Social Networking | Personalization | Utilities | Communication | Utilities | Photo & Video | Photo & Video | Entertainment |
| Platform | iOS, Android | iOS, Android | Android | iOS, Android | iOS, Android | iOS, Android | iOS, Android | iOS | Android, iOS |
| Store Metrics |
| Rating | 4.6 / 5 | 4.8 / 5 | 4.8 / 5 | 4.7 / 5 | 4.0 / 5 | 4.0 / 5 | 4.7 / 5 | 4.7 / 5 | 4.8 / 5 |
| Ratings Count | 576 | 148,168 | 146,958 | 80,125 | 267,381 | 107,719 | 1,192,728 | 46,564 | 24,765 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Mar 2, 2023 | Apr 11, 2019 | Dec 30, 2019 | Nov 24, 2018 | Aug 14, 2013 | Oct 29, 2014 | Jan 2, 2013 | Dec 6, 2022 | Jun 26, 2024 |
| Last Updated | Jan 28, 2024 | Apr 27, 2026 | Oct 28, 2025 | Dec 12, 2025 | May 6, 2026 | Jan 12, 2026 | Jul 1, 2026 | Apr 2, 2026 | Mar 22, 2026 |
| Sentiment & Reviews |
| Sentiment | mixed | negative | - | - | mixed | mixed | negative | terrible | negative |
| Score | 65/100 | 25/100 | - | - | 35/100 | 52/100 | 25/100 | 15/100 | 35/100 |
| Praises | - Specialized anime content
| - Custom sticker creation tools provide a simple way to personalize messaging for casual users
| - | - | - Cloud-based messaging architecture allows for instant synchronization across multiple devices without data loss
| - Personalized Expression
- Sticker Variety
| - Extensive library of editing effects and creative tools provides unmatched artistic versatility
| | - Creative expression through AI video generation provides high entertainment value for casual users
|
| Complaints | | - Aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow
- Monetization shifts forcing paywalls on previously free features frustrate long-term loyal users
| - | - | - Aggressive account locking and banning policies prevent users from accessing their personal data
| - 3D Avatar Update
- Snapchat Integration
- Broken Keyboard Integration
| - Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
| - Deceptive Pricing and Billing
- Overly Aggressive Censorship
- Technical Performance and Bugs
| - Aggressive paywalls and subscription requirements restrict access to previously free core features
|
| Requests | | - Removal of intrusive watermarks and paywalls to restore the original free utility of the app
| - | - | - Transparent account recovery and support channels for users facing unexpected bans
| - | - Option to disable AI-driven features and content for users preferring traditional editing tools
| - | - Daily refresh of free generation credits to allow consistent usage without subscription
|
| Strategic Intel |
| Strengths | - Specialized anime-content library drives niche user acquisition
- AI-generation tool provides a distinct creative hook
| - Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
| - | - | - Cloud-first architecture enables multi-device sync without phone tethering
- 200k-member group capacity creates community network effects
- Unlimited 2GB file sharing drives viral acquisition
| - Massive library of situational 2D stickers covering diverse conversational idioms.
- Unique 'Friendmoji' social hook that drives network effects within friend groups.
- Deep AR integration with Snapchat's 3D World Lenses.
| - Editors' Choice badge across five markets sustains organic install velocity
- 60M+ sticker library functions as a community-driven acquisition moat
| - Chat Edit natural language processing
- Rapid adoption of social media video trends
- High visual consistency in style transformations
| - Motion-controlled video generation enables high-fidelity character swapping
- Real-time streaming integration targets professional content creators
|
| Weaknesses | - Manual export process increases user friction
- Ad-heavy free tier degrades session experience
| - Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
| - | - | - 0.13 rating gap between iOS and Android platforms
- High volume of account-ban complaints
- Lack of transparent support channels for recovery
| - Significant user backlash against the 'creepy' 3D avatar aesthetic update.
- Technical debt leading to broken Gboard and keyboard integrations.
- High friction for non-Snapchat users due to forced account linking.
| - Premium tier pricing above category median
- 0.6★ Android-iOS rating gap on majority Android base
- Aggressive ad-frequency triggers high-churn complaints
| - Perceived 'scam' billing practices
- Over-sensitive NSFW content filter
- Broken purchase restoration logic
| - Aggressive paywalls restrict core utility
- Frequent generation failures and app crashes erode user trust
- Subscription cancellation friction triggers predatory billing complaints
|
| Pricing | subscription | freemium | free | free | free | free | freemium | freemium | freemium |
| Momentum | Intense | Active | - | Steady | Active | Maintenance | Intense | Active | Active |
| Update Cadence | 5 versions | 4 versions, 1 majors/6mo, ~11d avg | - | 5 versions | 5 versions, 1 majors/6mo, ~10d avg | 2 versions, ~11d avg | 5 versions, ~5d avg | 2 versions, 1 majors/6mo, ~59d avg | 4 versions, ~11d avg |
