Report updated Jun 26, 2026
CBT Thought Diary App
For individuals managing mental health conditions such as anxiety, depression, or ADHD who require structured cognitive behavioral tracking.
CBT Thought Diary App is an established health & fitness app that is available. With a 4.9/5 rating from 16 reviews, it shows polarized user reception.
What is CBT Thought Diary App?
CBT Thought Diary is a mental wellness app for iOS and Android that provides structured cognitive behavioral therapy logging tools.
Users hire the app to track emotional patterns and generate clinical reports for therapists, serving the need for self-guided mental health management.
Current Momentum
v1.7 · 4d ago
Maintenance- Released Android version in Dec 2024.
- Updated iOS build in Dec 2025.
Active Nemesis
WorryTree: Anxiety Relief
By WorryTree
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Structured recording of thoughts, emotions, and triggers using the ABC cognitive behavioral model
Categorization of thoughts by specific cognitive distortions to identify unhelpful thinking patterns
Generation of historical emotional data reports for sharing with therapists or personal review
How much does it cost?
- Free tier with limited access
- Premium subscription required for full feature access
Subscription model gated by feature access, requiring auto-renewing payments managed via Apple Account settings.
Who Built It?
Aly Bairamov
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Aly Bairamov make?
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for CBT Thought Diary App?
Where is it available?
Localized markets (1)
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
The app currently holds a #69 Grossing position in its category, signaling early monetization traction despite a limited review count of 16. The lack of established social proof relative to category leaders suggests the current rank is driven by niche search visibility rather than broad market penetration.
Rank progression
1 active ranking tracked — 30-day window
Which niche is CBT Thought Diary App in?
to track and transform thoughts and emotions
Explore the full Mental Health Loggers niche
Every app in this space — 10 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Simply Plural dominates the niche of identity and system-member tracking, directly competing for the attention of users who use journaling to manage complex internal mental states.
Contenders(4)
Octocon targets the intersection of digital journaling and community integration, challenging our position as a personal mental health tool.
This app competes for the same behavioral data-logging audience, focusing on structured analysis of emotional and behavioral patterns.
Differentiators
- Offers professional-grade trend analysis tools that provide deeper clinical insights than standard personal journals.
- Prioritizes privacy-focused data entry which appeals to users handling sensitive behavioral or medical information.
Lira competes by offering specialized, identity-aware wellness tracking that overlaps with our goal of emotional pattern recognition.
Differentiators
- Features cycle-aware insights that correlate emotional states with biological rhythms for a more personalized experience.
- Dedicated focus on energy tracking provides a unique metric that standard CBT journals often overlook.
Motivity targets the clinical side of behavior tracking, competing for users who require professional-grade data logging for therapeutic purposes.
Differentiators
- Integrates practice management features that allow users to bridge the gap between personal tracking and clinical care.
- Includes automated credentialing alerts which provide utility beyond simple thought logging for professional or high-need users.
Same space(3)
KangarooHealth competes by offering remote patient monitoring, targeting users who need clinical oversight for their health.
Differentiators
- Provides clinical-grade remote patient monitoring features that go beyond simple self-reported thought logging.
- Offers virtual health coaching services, creating a service-based barrier that our self-service app lacks.
DoutorFácil competes for users seeking professional medical and psychological support through digital channels.
Frank competes for the user's daily attention by using AI to provide adaptive coaching, similar to our goal of personalized insights.
Compare CBT Thought Diary App against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for CBT Thought Diary App
Strengths to defend, gaps to attack
Core Strengths
- High 4.94 rating on initial cohort sustains early organic install velocity
- Structured ABC model provides clear clinical alignment for target users
Critical Frictions
- Minimal social proof with only 16 ratings total
- Lacks somatic or immediate-relief tools found in top-tier competitors
Growth Levers
- Integration with wearable devices to provide automated health data tracking
- Expansion into corporate wellness segments as a self-service tool
Market Threats
- Rapid feature-set expansion from new entrants like Caja de herramientas de TCC
- Established competitors with sensory grounding tools siphoning anxiety-relief users
What are the next best moves?
Ship somatic grounding exercises because competitors like WorryTree use them to provide immediate relief → increase daily retention
Competitor analysis identifies sensory grounding as a key differentiator for anxiety-focused users.
Trade-off: Push the PDF export UI refresh to Q4 — grounding tools have higher retention impact.
Audit the onboarding flow to increase review prompts because the current 16-rating count limits store visibility → improve discovery
Low review count is the primary barrier to competing with established rivals like WorryTree.
Trade-off: Pause the new cognitive distortion category sprint — review volume is the current growth bottleneck.
A counter-intuitive read
The app's small review count is a strategic advantage, as it allows for rapid, low-stakes iteration on the core journaling flow before scaling marketing spend to compete with established incumbents.
Feature Gaps vs Competitors
- Sensory grounding practices (available in WorryTree but missing here)
- Wearable device integration (available in Humanoo but missing here)
- Professional technique library with difficulty scaling (available in Caja de herramientas de TCC but missing here)
Key Takeaways
The app provides a solid core for CBT tracking, but the lack of immediate-relief features and social proof leaves it vulnerable to established rivals, so the PM must prioritize somatic tools to increase daily utility and retention.
Where Is It Heading?
Mixed Signals
The mental health app market is consolidating around tools that offer both long-term tracking and immediate, somatic relief. The app is currently exposed due to its focus on solitary, manual logging, so the PM must bridge the gap between clinical tracking and daily habit-forming utility to avoid churn.
The lack of social proof relative to WorryTree's 200+ reviews limits organic discovery, which will likely stall chart growth in the coming quarter.
The recent Android release expands the addressable market, providing a new funnel for user acquisition that was previously restricted to iOS.