Health-related content. Aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before making decisions. .

Report updated May 5, 2026

AllTrails: Hike, Bike & Run is an established health & fitness app that is available. With a 4.8/5 rating from 1.4M reviews, it shows polarized user reception. Users particularly appreciate offline map downloads provide essential navigation security for hikers in remote areas without cellular service, though aggressive monetization tactics and frequent paywall prompts disrupt the user experience for both free and paid users remains a common concern.

What is AllTrails: Hike, Bike & Run?

AllTrails is a trail-discovery and navigation app for hikers, bikers, and runners, available on iOS and Android.

Users hire AllTrails to navigate remote terrain and discover new routes, relying on the community-sourced database to reduce the planning effort for outdoor excursions.

Current Momentum

v26.4 · 6d ago

Intense
  • Introduced Peak membership tier.
  • Shipped minor stability bug fixes.

Active Nemesis

komoot - hike, bike & run

komoot - hike, bike & run

By komoot

Other Rivals

Strava: Run, Bike, Walk
adidas Running: Run tracker
Map My Run GPS Running Tracker
Fitbit: Health & Fitness
Pacer Pedometer Step Counter
StepUp Pedometer Step Counter

7-Day Rank Pulse 🇺🇸

Health & Fitness
#9
1

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Offline Map DownloadsDifferentiator

Download trail maps for use without cellular service.

Custom Route BuilderDifferentiator

Create or modify routes via map interface.

Wrong-Turn AlertsDifferentiator

GPS notifications for route deviation.

How much does it cost?

Subscription
  • Free (ad-supported)
  • Plus (offline maps, safety)
  • Peak (custom routes, heatmaps)

Freemium model with two paid tiers gating advanced navigation and planning tools.

Who Built It?

AllTrails, Inc. app icon

Connecting outdoor enthusiasts to a global database of trails through community-verified data and GPS navigation tools.

Portfolio

1

Apps

Explore the full AllTrails report

Portfolio breakdown, audience, momentum, and every app published by AllTrails.

Go deeper

What do users think recently?

High confidence · 100 reviews analyzed · Based on 100 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.8/ 5
(1.4M)
Current version
4.9/ 5
+0.1 vs overall
(1M)
Main signal post-update: offline map downloads provide essential navigation security for hikers in remote areas without cellular service.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate offline map downloads provide essential navigation security for hikers in remote areas without cellular service, but report aggressive monetization tactics and frequent paywall prompts disrupt the user experience for both free and paid users.

What Users Love

Offline map downloads provide essential navigation security for hikers in remote areas without cellular service

What Frustrates Users

Aggressive monetization tactics and frequent paywall prompts disrupt the user experience for both free and paid users

What Users Want

Improved filtering and search functionality to better manage trail discovery and reduce map clutter

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for AllTrails: Hike, Bike & Run?

How's The Health & Fitness Market?

How does it evolve in the Health & Fitness market?

AllTrails holds a strong position in the Health & Fitness category, currently ranking #8 Free and #5 Grossing in the US. The high grossing rank relative to free installs suggests effective monetization, though recent sentiment trends indicate potential churn risk.

Rank progression

186 active rankings tracked — 30-day window

The rivals identified

Nemeses(1)

komoot - hike, bike & run icon

komoot GmbH

3.8(377.1K)

Komoot is the most direct thematic rival, focusing specifically on trail-based navigation and outdoor route planning rather than general fitness tracking.

Differentiators

  • Specialized turn-by-turn voice navigation optimized for off-road cycling and hiking trails
  • Community-driven 'Highlights' system allows users to discover specific scenic spots and trail features
  • Advanced route planning tools allow for surface-type filtering like paved versus unpaved paths

Head to head

AllTrails should defend its market share by integrating more advanced, surface-specific navigation features to counter Komoot's technical edge in route planning.

Contenders(3)

Map My Run GPS Running Tracker icon

Outside Television Inc

4.8(736K)

A long-standing competitor in the GPS tracking space with a focus on route mapping and performance data.

Differentiators

  • Extensive historical route database allows users to find and repeat popular local running paths
  • Real-time audio feedback during workouts provides performance cues without requiring screen interaction

A highly polished, multi-sport tracker that leverages strong brand identity and consistent feature updates.

Differentiators

  • Integrated training plans and coaching features provide a structured experience for fitness goal-setting
  • Strong ecosystem integration with adidas hardware and apparel creates a cohesive brand-led user journey

Strava dominates the social fitness segment with a massive user base and high-frequency release cadence.

Differentiators

  • Deep social network integration with segment leaderboards creates a powerful, addictive competitive flywheel
  • Advanced performance analytics and training load metrics cater to serious athletes and prosumers

Same space(2)

Pacer Pedometer Step Counter icon

Pacer Health, Inc

4.9(303.9K)

Focuses on the casual walking and step-tracking segment of the health and fitness market.

Differentiators

  • Simplified, low-friction interface designed specifically for daily step counting and casual activity monitoring
  • Built-in social groups and challenges encourage consistent daily movement for non-athletes

While hardware-centric, it serves as a primary health tracking alternative for the same target audience.

Differentiators

  • Seamless integration with wearable hardware provides comprehensive health metrics beyond just GPS tracking
  • Holistic health dashboard includes sleep, stress, and nutrition tracking alongside activity data

New entrants(1)

StepUp Pedometer Step Counter icon

Pratik Stephen

4.8(99.2K)

Demonstrates aggressive development velocity with 28 releases in the last six months.

Differentiators

  • High-frequency release cycle allows for rapid iteration based on user feedback and feature requests
  • Lightweight, minimalist design focuses on battery efficiency for long-term background step tracking

Compare AllTrails: Hike, Bike & Run against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for AllTrails: Hike, Bike & Run

Strengths to defend, gaps to attack

Core Strengths

  • Community-generated trail database reduces acquisition costs
  • Editors' Choice badge sustains organic velocity

Critical Frictions

  • Premium tier pricing above category median
  • 0.28★ Android-iOS rating gap
  • High battery consumption during tracking

Growth Levers

  • Education partnerships for B2B distribution
  • Surface-specific navigation to counter Komoot

Market Threats

  • Komoot's technical edge in route planning
  • Aggressive monetization eroding user trust

What are the next best moves?

highPivot

Tighten paywall-prompt frequency because user complaints cite excessive upgrade notifications → improve retention

Sentiment analysis identifies aggressive monetization as a top complaint theme.

Trade-off: Pause the Peak-tier feature rollout to focus on UX stability.

highInvest

Audit Android navigation stability because post-update freezing is a top complaint → reduce churn

User reviews link recent updates to navigation failures and app freezing.

Trade-off: Delay the Wear OS feature expansion to Q3.

A counter-intuitive read

The app's #5 Grossing rank is a long-term liability, as the aggressive monetization required to sustain that position is actively eroding the community-sourced data moat that makes the app valuable.

Feature Gaps vs Competitors

  • Specialized turn-by-turn voice navigation (available in Komoot)
  • Surface-type filtering for paved versus unpaved paths (available in Komoot)

Key Takeaways

AllTrails maintains a strong market lead through its massive trail database, but aggressive monetization and stability regressions threaten its retention, so the PM should prioritize UX stability over new feature gates to defend the user base.

Where Is It Heading?

Mixed Signals

The outdoor navigation market is consolidating around specialized planning tools, and AllTrails' current maintenance-mode updates leave it exposed to rivals like Komoot. The app must stabilize its core navigation experience to prevent churn, as the current monetization friction is beginning to outweigh the utility of the trail database.

Post-update technical regressions (freezing, navigation failures) erode the daily active habit, which compounds the rating drag already visible on Android.

The Peak membership tier adds high-value planning tools, signaling active investment in power-user retention rather than maintenance-mode stagnation.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by AllTrails: Hike, Bike & Run, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

AllTrails has transitioned to a more aggressive, tiered subscription model while facing increased user friction from monetization tactics and post-update technical instability.

shifted

Tiered Subscription Model

declined

Emergence of Monetization Complaints

declined

Technical Stability Issues

improved

Feature Repositioning

Cite this report

Marlvel.ai. “AllTrails: Hike, Bike & Run Intelligence Report.” Updated May 5, 2026. https://marlvel.ai/apps/com-alltrails-alltrails

Agent Markdown (.md)See methodologyContact support

Data licensed under CC-BY-NC 4.0