Amazon Business: B2B Shopping is a procurement-focused e-commerce platform that leverages Amazon's logistics to serve businesses of all sizes. It differentiates itself through enterprise-grade tools like Guided Buying and Three-Way Match scanning, which are integrated into a familiar shopping interface. Despite its strong category ranking (#89 in Business), the app is currently struggling with a significant decline in user sentiment due to forced migration policies and technical performance issues.
Product velocity
Unknown
Daily rank 🇺🇸
#45
▼5Business · free
Sentiment
4.5
32k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
For Businesses of all sizes (solopreneurs to enterprises), educational institutions, and non-profits seeking streamlined procurement and wholesale pricing.
Key features
Scan packages with the camera to mark them as received, streamlining inventory and procurement tracking.
Allows administrators to create policies that prefer or block specific product types for team members.
Access to wholesale prices and volume discounts exclusive to business account holders.
Seamless connectivity with tools like Intuit Quickbooks for automated expense and financial tracking.
How much does it cost?
The app uses the core shopping experience as a lead magnet for the Amazon Business Prime subscription, which unlocks the most powerful administrative and analytical features.
Velocity
Who built it?
AMZN Mobile
13+ apps tracked · Business
Amazon Flex
Amazon Fire TV
Amazon A to Z
Amazon Seller
Amazon Kids Parent Dashboard
Amazon Photos: Photo & Video
Amazon ショッピングアプリ
Amazon India Shop, Pay, miniTV
MX Player
Amazon Music: Songs & Podcasts
Amazon Kindle: Reading App
Amazon Prime VideoUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate convenience and utility, but report forced business account/app replacement.
How are ratings & reviews evolving?
What users say, by theme
- Convenience and Utility
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Amazon Business: B2B Shopping
How's the Business market?
The rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Amazon Business: B2B Shopping
Where is it heading?
The SWOT
- Unmatched logistics and delivery infrastructure
- Unique mobile-first procurement tools (Three-Way Match)
- Deep integration with financial software like QuickBooks
- Improve tablet-specific UI to recapture lost user segments
- Deepen fintech integrations to compete with Ramp/Brex
- Expand policy-driven buying tools for smaller organizations
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
Access the full report for freeReport last updated