Report updated Apr 16, 2026
Amazon Business: B2B Shopping
For businesses of all sizes (solopreneurs to enterprises), educational institutions, and non-profits seeking streamlined procurement and wholesale pricing.
Amazon Business: B2B Shopping is a challenged business app that is free with in-app purchases. With a 4.5/5 rating from 31.9K reviews, it faces significant user friction. Users particularly appreciate convenience and utility, though forced business account/app replacement remains a common concern.
What is Amazon Business: B2B Shopping?
Current Momentum
v27.5
**New** * Sign in to the Amazon Business mobile app with your organization credentials with Single Sign-On (SSO). SSO ensures secure and centralized one-click access to the Amazon Business app. * Easily discover our ‘Approve Orders’ and ‘Buy Wholesale’ features. **Bug Fixes** * Fixes to make deep-linking into AB app more stable and secure.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Scan packages with the camera to mark them as received, streamlining inventory and procurement tracking.
Allows administrators to create policies that prefer or block specific product types for team members.
Access to wholesale prices and volume discounts exclusive to business account holders.
Seamless connectivity with tools like Intuit Quickbooks for automated expense and financial tracking.
How much does it cost?
- Free account for business shopping
- Amazon Business Prime subscription for advanced analytics and procurement tools
The app uses the core shopping experience as a lead magnet for the Amazon Business Prime subscription, which unlocks the most powerful administrative and analytical features.
Who Built It?
AMZN Mobile
Extending the Amazon ecosystem to mobile through high-utility consumer services and integrated enterprise logistics tools.
Portfolio
13
Apps
What other apps does AMZN Mobile make?
Amazon Flex
Amazon Fire TV
Amazon A to Z
Amazon Seller
Amazon Kids Parent Dashboard
Amazon Photos: Photo & Video
Explore the full AMZN Mobile report
Portfolio breakdown, audience, momentum, and every app published by AMZN Mobile.
What do users think recently?
High confidence · Latest 100 of 31.6K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate convenience and utility, but report forced business account/app replacement and technical bugs and performance.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Amazon Business: B2B Shopping?
Where is it available?
Localized markets (10)
How's The Business Market?
How does it evolve in the Business market?
Rank progression
21 active rankings tracked — 30-day window
The rivals identified
The outtake for Amazon Business: B2B Shopping
Strengths to defend, gaps to attack
Core Strengths
- Unmatched logistics and delivery infrastructure
- Unique mobile-first procurement tools (Three-Way Match)
- Deep integration with financial software like QuickBooks
Critical Frictions
- Poor tablet user experience and forced migration friction
- Critical UI bugs (blank screens, image loading failures)
- Negative sentiment trend regarding customer service
Growth Levers
- Improve tablet-specific UI to recapture lost user segments
- Deepen fintech integrations to compete with Ramp/Brex
- Expand policy-driven buying tools for smaller organizations
Market Threats
- Alibaba's dominance in direct-to-manufacturer wholesale pricing
- Niche marketplaces like Faire and Zoro capturing vertical-specific spend
- Fintech-led spend management platforms automating the procurement cycle
Key Takeaways
Amazon Business: B2B Shopping is a challenged business app that is free with in-app purchases. With a 4.5/5 rating from 31.9K reviews, it faces significant user friction. Users particularly appreciate convenience and utility, though forced business account/app replacement remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon