Amazon Photos: Photo & Video vs its rivals

Side-by-side comparison against Amazon Photos: Photo & Video's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Google Photos
Nemesis
Degoo: 100 GB Cloud Storage
Contender
Flickr
Peer
Internxt: Secure Cloud Drive
New Kid
Ente - Encrypted Photos
New Kid
Core Identity
DeveloperAMZN Mobile LLCGoogle LLCBox, Inc.PCLOUD LTDDegoo Backup ABFLEXTECH INC.Adobe Inc.Flickr, Inc.InternxtEnte Photos
CategoryPhoto & Video-ProductivityProductivity-ProductivityPhoto & VideoPhoto & Video--
PlatformAndroid, iOS-iOSiOS, Android-Android, iOSiOS, AndroidiOS, Android--
Store Metrics
Rating4.8 / 5-4.8 / 54.7 / 5-4.3 / 54.8 / 54.5 / 5--
Ratings Count219,128-189,7277,638-18,25950,67714,467--
PriceFree-FreeFree-FreeFreeFree--
Release DateMay 9, 2013-Feb 12, 2019Sep 13, 2013-Jun 22, 2020Apr 8, 2014Sep 8, 2009--
Last UpdatedApr 29, 2026-Apr 13, 2026Mar 17, 2026-Apr 14, 2026Apr 15, 2026Apr 14, 2026--
Sentiment & Reviews
Sentimentexcellent----mixedmixed---
Score85/100----54/10048/100---
Praises
  • Unlimited photo storage provided with Prime membership drives significant user satisfaction and retention
----
  • Storage Expansion
  • Powerful Editing Capabilities
  • Ease of Use
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Complaints
  • Limited video storage capacity creates friction for users who rely on the app for full media backups
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  • Excessive Advertisements
  • Privacy and Security Concerns
  • Stability and Performance
  • Workflow and Naming Bugs
---
Requests
  • Advanced media management tools are needed to identify and remove duplicate or low-quality images
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Strategic Intel
Strengths
  • Prime-bundle integration drives high retention
  • Hardware-mapped triggers on Fire TV/Echo Show create ecosystem lock-in
  • Unlimited full-resolution storage removes library-management friction
----
  • Industry-leading 1TB free storage tier
  • Integrated suite of generative AI tools
  • High-velocity update cadence (v4.15.5 in April 2026)
  • Generative AI (Firefly) integration for object removal
  • Seamless cross-platform sync with Creative Cloud
  • Advanced AI-driven culling and organization tools
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Weaknesses
  • Video storage limited to 5GB
  • Lack of duplicate-detection tools
  • Inconsistent sorting for historical/digitized images
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  • Aggressive ad-heavy monetization model
  • Negative brand perception regarding data privacy
  • Intrusive pop-ups disrupting core UX (video playback)
  • Severe performance issues/freezing on iPad Pro
  • Feature disparity between iPhone and iPad versions
  • Critical file-naming bug ('bright' bug)
---
Pricingfreemium-freemiumfreemium-freemiumsubscriptionfreemium--
MomentumActive-IntenseIntense-IntenseIntenseActive--
Update Cadence5 versions, ~15d avg-5 versions5 versions-5 versions, 4 majors/6mo, ~9d avg3 versions, 3 majors/6mo, ~15d avg5 versions--

Compare Amazon Photos: Photo & Video head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Amazon Photos: Photo & Video, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0