Aura is an all-in-one digital safety platform that leverages AI to provide identity theft protection, credit monitoring, and financial fraud alerts. The app claims to offer proactive threat detection and includes a built-in VPN for secure online browsing. It is marketed as a comprehensive solution for families to manage their digital security and privacy.
Overview · Full Intel report in progress
Product velocity
Intense
Daily rank 🇺🇸
#155
▼20Finance · free
Sentiment
4.7
126k reviews
Nemesis
LifeLock Identity
The App DNA
What makes this app unique?
For Individuals and families seeking an integrated mobile solution for identity protection, credit monitoring, and secure internet access.
Key features
Provides real-time alerts for potential identity theft and credit fraud to help users prevent financial loss.
Utilizes AI-powered technology to proactively identify and stop online threats before they impact the user.
Secures online activity with over 100 virtual locations to enable private banking, shopping, and browsing.
How much does it cost?
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Get Aura
5 apps tracked · Finance
Aura for Safari
Aura Parents: Kid Safety
Circle Parental Controls App
Circle 1st generationUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Aura: Security & Protection
How's the Finance market?
The rivals identified
By Gen Digital Inc.
Direct competition centers on subscription-based identity theft protection and financial fraud alerts targeting individual consumers.
- Includes a Million Dollar Protection Package for insurance coverage, whereas Aura bundles a VPN.
- Provides dedicated Identity Restoration Support, contrasting with Aura's focus on AI-driven threat detection.
IDX - Identity & PrivacyContender
EverSafe Fraud & ID ProtectionContender
Total Identity MonitoringContender
Identity Guard: ID ProtectionContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Aura: Security & Protection
Where is it heading?
Bottom line
While marketed as a comprehensive security suite, user feedback highlights significant technical friction regarding VPN stability and authentication workflows.
Report last updated