| Core Identity |
| Developer | SHANTANU PTE. LTD. | Lightricks Ltd. | Alexey Gusev | Changsha Mofei Technology Co., Ltd | PERFECT MOBILE CORP. | FaceApp Technology Limited | Visual Supply Company | Bending Spoons Apps ApS | Prisma Labs, Inc. | PicsArt, Inc. |
| Category | Photo & Video | Photo & Video | - | - | Photo & Video | - | - | Photo & Video | - | Photo & Video |
| Platform | iOS | iOS | - | - | Android, iOS | - | - | iOS, Android | - | iOS, Android |
| Store Metrics |
| Rating | 4.9 / 5 | 4.6 / 5 | - | - | 4.7 / 5 | - | - | 4.6 / 5 | - | 4.7 / 5 |
| Ratings Count | 166,930 | 364,651 | - | - | 153,107 | - | - | 340,598 | - | 1,192,673 |
| Price | Free | Free | - | - | Free | - | - | Free | - | Free |
| Release Date | Jun 29, 2018 | Nov 24, 2016 | - | - | Aug 13, 2014 | - | - | Aug 1, 2019 | - | Jan 2, 2013 |
| Last Updated | Apr 27, 2026 | Apr 16, 2026 | - | - | Apr 21, 2026 | - | - | May 18, 2026 | - | Jun 30, 2026 |
| Sentiment & Reviews |
| Sentiment | excellent | terrible | - | - | mixed | - | - | mixed | - | negative |
| Score | 85/100 | 15/100 | - | - | 45/100 | - | - | 45/100 | - | 25/100 |
| Praises | - Subtle and natural photo editing tools provide professional results without requiring advanced technical skills
| - Legacy Retouching Quality
| - | - | - Facial editing tools provide precise and realistic adjustments for subtle photo enhancements
| - | - | - AI-powered photo enhancement delivers high-quality visual results for blurry or low-resolution images
| - | - Extensive library of editing effects and creative tools provides unmatched artistic versatility
|
| Complaints | - Aggressive subscription prompts during the editing flow disrupt the user experience for non-paying users
| - Predatory Pricing & Paywalls
- Deceptive Billing & Cancellation
- Removal of Core Features
| - | - | - Aggressive monetization tactics and misleading trial periods frustrate long-term users
| - | - | - Excessive advertisement frequency forces users to watch multiple videos before completing a single edit
| - | - Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
|
| Requests | - Improved accessibility of free features to reduce the reliance on paid upgrades for basic tasks
| - | - | - | - Expanded selection of high-fashion jewelry and accessories for diverse age groups
| - | - | - Reduced advertisement duration or frequency to improve the usability of the free tier
| - | - Option to disable AI-driven features and content for users preferring traditional editing tools
|
| Strategic Intel |
| Strengths | - Natural-looking output algorithms sustain high user loyalty
- Generous free-tier feature set drives organic install velocity
- Lightweight toolset reduces barrier to entry for casual creators
| - Comprehensive video retouching suite (major moat)
- High-fidelity AI Headshot generation
- Strong brand recognition and #5 grossing rank
| - | - | - AR-driven virtual try-on pipeline enables B2B affiliate revenue
- AI Beauty Agent voice-control interface creates a unique hands-free editing workflow
| - | - | - Neural restoration engine provides high-fidelity output
- Viral before/after sharing drives organic installs
- Established brand recognition in restoration niche
| - | - Editors' Choice badge across five markets sustains organic install velocity
- 60M+ sticker library functions as a community-driven acquisition moat
|
| Weaknesses | - Save-failure bugs in the latest release erode the daily active habit
- Aggressive subscription prompts during save-flow increase churn risk
- Difficult cancellation paths generate negative billing sentiment
| - Extreme $11.99/week pricing friction
- Loss of user trust due to billing 'dark patterns'
- Removal of legacy filters and manual tools
| - | - | - Premium tier pricing above category median
- 0.65-star rating gap between iOS and Android
- High-frequency complaints regarding subscription validation failures
| - | - | - High ad-to-value ratio drives churn
- Technical instability freezes post-ad
- Aggressive pop-ups disrupt editing flow
| - | - Premium tier pricing above category median
- 0.6★ Android-iOS rating gap on majority Android base
- Aggressive ad-frequency triggers high-churn complaints
|
| Pricing | subscription | subscription | - | - | freemium | - | - | freemium | - | freemium |
| Momentum | Active | Intense | - | - | Intense | - | - | Active | - | Intense |
| Update Cadence | 5 versions, 5 majors/6mo, ~15d avg | 3 versions, 2 majors/6mo, ~14d avg | - | - | 5 versions, 5 majors/6mo, ~8d avg | - | - | 5 versions, ~8d avg | - | 5 versions, ~5d avg |
