Chili’s is a food ordering and loyalty app for iOS and Android that enables pickup and delivery for restaurant customers.
Product velocity
Maintenance
Daily rank 🇺🇸
#62
▲13Food & Drink · free
Sentiment
4.8
724k reviews
Nemesis
Chipotle
The App DNA
What makes this app unique?
Users hire the app to manage loyalty rewards and bypass third-party delivery fees, but the current interface regressions force them to abandon digital ordering for phone-based alternatives.
For Existing Chili's customers who want to order food for pickup or delivery and manage loyalty rewards.
What does it look like?
Key features
Loyalty program tracking user rewards and account history within the app
Quick-access button for previous orders stored in user account history
Direct integration for food ordering and fulfillment scheduling
How much does it cost?
The app functions as a direct-to-consumer sales channel for physical restaurant goods, bypassing third-party platform fees.
Velocity
Maintenance developmentperformanceUX improvementsopaqueShow more...
The app has released 5 updates over a period of approximately 113 days, resulting in a cadence of roughly 0.3 releases per week, placing it in the maintenance tier. Development appears focused on minor performance tweaks and bug fixes, as the release notes for every version in the observed data are identical and lack specific feature details. There is no evidence of live-ops activity or new content, suggesting a stable, low-intensity maintenance cycle. The development trend is stable, with no significant feature-driven updates identified in the recent history.
Who built it?
Brinker International Payroll Company, L.P
2 apps tracked · Food & Drink
2025 Chili's GM ConferenceUser Sentiment
What do users think recently?
Fresh user feedback skews upset. Users appreciate core menu items like the chicken sandwich maintain high satisfaction for loyal brand customers, but report post-update interface regressions prevent users from customizing orders or removing specific ingredients.
How are ratings & reviews evolving?
What users say, by theme
- Core menu items like the chicken sandwich maintain high satisfaction for loyal brand customers
- Post-update interface regressions prevent users from customizing orders or removing specific ingredients
100 of 105 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Chilis
How's the Food & Drink market?
Chili’s holds the #46 Free position on the US Food & Drink chart. The gap between its high rating and recent negative sentiment signals that the brand's physical-store loyalty is currently masking significant digital-ordering friction.
Read the market outlookThe rivals identified
By Chipotle Mexican Grill
Chipotle operates at a massive scale with a highly optimized mobile ordering flow that directly competes for the same fast-casual dining occasion.
- Advanced order-ahead customization engine allows granular ingredient selection that exceeds standard menu item modifications
- Integrated loyalty program gamifies repeat purchases through personalized rewards and frequent point-earning opportunities
- High-velocity release cadence of 9 updates in six months ensures rapid feature iteration and bug resolution
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Chilis
Where is it heading?
The casual dining digital space is consolidating around apps that offer granular customization and real-time fulfillment visibility. Chili’s is currently exposed because its latest update removed core functionality, creating a window for competitors like Chipotle to capture the brand's digital-first customers.
- Interface regressions in the latest update prevent order customization, forcing users to abandon the app for phone orders.
- Account registration failures block loyalty program access, which reduces the incentive for users to return to the app.
The SWOT
- Direct-to-consumer transaction channel bypasses third-party commission fees
- Loyalty program tracking drives repeat purchase frequency
- Restore digital waitlist feature to reduce physical store congestion
- Implement granular ingredient-level customization to match in-restaurant ordering capabilities
Next best moves
Rebuild ingredient-level customization because it is the top-requested feature → reduce churn to phone orders
+ 1 more prioritized moveThe counter-intuitive read
The high rating is a liability…
Read the full takeFeature gaps
Advanced ingredient-level customization (available in Chipotle) +2
Since the last report: The app has transitioned from a functional ordering tool to a high-friction experience, with critical bugs in customization and account management driving negative sentiment.
Bottom line
The app retains users through strong brand loyalty, but the latest update’s customization bugs threaten to drive customers to competitors, so the PM must prioritize restoring ingredient-level modifications to protect the direct-ordering channel.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated