Brinker International Payroll Company, L.P
For casual dining customers seeking convenience and rewards, alongside internal management staff for corporate events.
Known forChilis
ChilisFor casual dining customers seeking convenience and rewards, alongside internal management staff for corporate events.
ChilisStreamlining the casual dining experience through mobile ordering and loyalty integration for global restaurant brands and their teams.
Target audience
Portfolio
Free 2Last updated
Chilis
v8.3.7
3mo ago
Primary focus
Casual dining mobile ordering and internal operational tools
Scale
indie
Target audience
Casual dining customers seeking convenience and rewards, alongside internal management staff for corporate events.
Origin
Founded by Norman Brinker in Dallas, Texas, as a leading casual dining company and home of Chili’s® Grill & Bar.
Released 9 updates across 2 apps in the last 6 months with 100% of the portfolio currently active.
2 apps analysed
Loyalty program tracking drives repeat purchase frequency
Distributed across 20 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
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Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Chipotle operates at a massive scale with a highly optimized mobile ordering flow that directly competes for the same fast-casual dining occasion.
Strategic outlook coming soon.
What fed this analysis
Directly competes for the casual dining pickup occasion with a rewards-heavy app structure.
Maintains an industry-leading mobile experience with extremely high user satisfaction and a seamless, frictionless ordering flow.
Captures the sit-down restaurant audience looking for efficient waitlist management and pickup capabilities.
Aggressive release schedule and strong focus on digital-only offers make it a potent threat in the value-conscious segment.
Aggregator platform that provides a broader selection but lacks the brand-specific loyalty depth of the target app.
A premium fast-casual competitor with a high-quality, design-forward app experience.
A major aggregator competitor that leverages cross-platform user data to drive high conversion and retention.
Strong niche competitor focusing on high-volume, customizable flavor-based ordering.
Rapidly growing brand with a highly engaged user base and a mobile app centered on loyalty and speed.
Emerging threat with a focused menu and a rapidly increasing digital footprint.
