Brinker International Payroll Company, L.P
For casual dining customers seeking convenience and rewards, alongside internal management staff for corporate events.
Chilis
Snapshot
Who is Brinker International Payroll Company, L.P?
Streamlining the casual dining experience through mobile ordering and loyalty integration for global restaurant brands and their teams.
Target audience
Portfolio
Free 2Last updated
Chilis
v8.3.7
5mo ago
Publisher DNA
What defines Brinker International Payroll Company, L.P?
Publisher DNA
Primary focus
Casual dining mobile ordering and internal operational tools
Scale
indie
Target audience
Casual dining customers seeking convenience and rewards, alongside internal management staff for corporate events.
Origin
Founded by Norman Brinker in Dallas, Texas, as a leading casual dining company and home of Chili’s® Grill & Bar.
Portfolio momentum
Released 9 updates across 2 apps in the last 6 months with 100% of the portfolio currently active.
Company profile
medium confidence- Headquarters
- Dallas, USA
- Employees
- 500+
Portfolio
What does Brinker International Payroll Company, L.P ship?
Apps
2 apps analysed
Loyalty program tracking drives repeat purchase frequency
- Core menu items like the chicken sandwich maintain high satisfaction for loyal brand customers
- Post-update interface regressions prevent users from customizing orders or removing specific ingredients
Distributed across 20 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Brinker International Payroll Company, L.P compete with?
The rivals identified
Nemeses(1)
Chipotle operates at a massive scale with a highly optimized mobile ordering flow that directly competes for the same fast-casual dining occasion.
Contenders(4)
Directly competes for the casual dining pickup occasion with a rewards-heavy app structure.
Maintains an industry-leading mobile experience with extremely high user satisfaction and a seamless, frictionless ordering flow.
Captures the sit-down restaurant audience looking for efficient waitlist management and pickup capabilities.
Aggressive release schedule and strong focus on digital-only offers make it a potent threat in the value-conscious segment.
Same space(4)
Aggregator platform that provides a broader selection but lacks the brand-specific loyalty depth of the target app.
A premium fast-casual competitor with a high-quality, design-forward app experience.
A major aggregator competitor that leverages cross-platform user data to drive high conversion and retention.
Strong niche competitor focusing on high-volume, customizable flavor-based ordering.
New entrants(2)
Rapidly growing brand with a highly engaged user base and a mobile app centered on loyalty and speed.
Emerging threat with a focused menu and a rapidly increasing digital footprint.
Frequently asked questions
How many apps does Brinker International Payroll Company, L.P publish?
What kind of apps does Brinker International Payroll Company, L.P make?
What is Brinker International Payroll Company, L.P's top app?
In how many countries are Brinker International Payroll Company, L.P's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes