Retake is an AI-powered photo and selfie editor for iOS and Android that uses personalized models to refine facial features.
Product velocity
Active
Daily rank 🇺🇸
#12
Photo & Video · free
Sentiment
4.2
103k reviews
Nemesis
Remini - AI Photo Enhancer
The App DNA
What makes this app unique?
Users hire Retake to achieve professional-grade selfie aesthetics without manual editing, relying on the app to preserve their natural spirit while fixing lighting and composition.
For Social media users on Instagram and TikTok seeking to improve selfie quality without manual editing expertise.
What does it look like?
Key features
Creates a personalized AI model from 12 user-uploaded photos to apply consistent edits
Automated AI refinement of facial features and lighting in selfies
Direct sharing flow for Instagram and TikTok optimized for visual quality
AI-driven photo editing that modifies existing snapshots without applying standard artificial filters
How much does it cost?
Freemium model gates advanced AI model generation behind subscription to offset cloud compute costs.
Velocity
Active developmentopaqueperformanceShow more...
The app maintains an active release cadence of approximately 0.4 releases per week, with consistent updates across both iOS and Android platforms. All recent releases consist exclusively of generic bug fixes, suggesting the publisher is utilizing server-side A/B testing or feature flags to manage content rather than traditional versioned updates. The development trend is stable, focusing on maintenance and stability improvements without public-facing feature disclosures.
Who built it?
DEEP FLOW SOFTWARE SERVICES
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What do users think recently?
Users report: The recent review mood reads frustrated. Users appreciate high quality photo editing results provide a satisfying and professional aesthetic for casual users, but report aggressive and misleading subscription pricing models frustrate users who expected a lower cost.
How are ratings & reviews evolving?
What users say, by theme
- High quality photo editing results provide a satisfying and professional aesthetic for casual users
- Users report: Aggressive and misleading subscription pricing models frustrate users who expected a lower cost
60 of 198 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Retake AI Face & Selfie Editor
How's the Photo & Video market?
Retake maintains a strong #11 Grossing position across numerous international photography charts, signaling high willingness to pay despite the negative sentiment surrounding billing. The app's ability to hold this rank while facing significant user complaints suggests the core AI model output provides enough value to sustain revenue in the short term.
Read the market outlookThe rivals identified
By Bending Spoons Apps ApS
Dominates the AI photo enhancement niche with massive scale and a high-frequency release cadence that keeps it at the forefront of user expectations.
- Leverages massive proprietary datasets to deliver superior facial reconstruction compared to standard retouching filters.
- Maintains a high-frequency update cycle with 30 releases in six months to rapidly iterate on AI model quality.
- Aggressive monetization strategy focused on high-value subscription tiers for professional-grade restoration features.
EPIK - AI Photo & Video EditorContender
Lensa AI: Photo EditorContender
Airbrush: Face Photo EditorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Retake AI Face & Selfie Editor
Where is it heading?
The AI photo editing market is consolidating around high-fidelity restoration and social-first video tools, leaving Retake exposed to incumbents with faster release cycles. Unless the team addresses the billing friction and technical stability in the next two quarters, the current revenue momentum will likely erode as user trust hits a breaking point.
- Technical instability and data loss in the latest release prevent paying subscribers from accessing features, accelerating churn pressure.
- Opaque cancellation flows and billing confusion drive high-frequency negative reviews, creating a trust deficit that will compress new-user conversion.
The SWOT
- Personalized AI model generation creates high switching costs
- Realistic output differentiates from filter-heavy incumbents
- Direct social-sharing flows drive organic install velocity
- Education partnerships for B2B distribution
- Expansion into short-form video AI tools
- Dark mode interface to improve late-night usability
Next best moves
Audit cancellation flow because difficult cancellation is a top complaint → reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
The app's high grossing rank is a liability, not an asset…
Read the full takeFeature gaps
Advanced AI-powered video editing (available in EPIK but missing here) +1
Since the last report: The app is experiencing a decline in user trust due to new technical instability and more specific complaints regarding cancellation friction, despite maintaining a high grossing position.
Bottom line
Retake delivers high-quality AI edits that justify its grossing rank, but the opaque billing and cancellation friction are actively destroying brand trust, so the PM must prioritize subscription transparency to prevent long-term revenue collapse.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated