Report updated May 19, 2026
Retake AI Face & Selfie Editor
For social media users on Instagram and TikTok seeking to improve selfie quality without manual editing expertise.
Retake AI Face & Selfie Editor is a challenged photo & video app that is free with in-app purchases. With a 4.2/5 rating from 102.5K reviews, it faces significant user friction. Users particularly appreciate high quality photo editing results provide a satisfying and professional aesthetic for casual users, though aggressive and misleading subscription pricing models frustrate users who expected a lower cost remains a common concern.
What is Retake AI Face & Selfie Editor?
Retake is an AI-powered photo and selfie editor for iOS and Android that uses personalized models to refine facial features.
Users hire Retake to achieve professional-grade selfie aesthetics without manual editing, relying on the app to preserve their natural spirit while fixing lighting and composition.
Current Momentum
v4.0 · today
Active- Ships bug fixes in latest release
- Maintains #11 Grossing in multiple markets
Active Nemesis
Remini - AI Photo Enhancer
By Bending Spoons Apps ApS
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Creates a personalized AI model from 12 user-uploaded photos to apply consistent edits
Automated AI refinement of facial features and lighting in selfies
Direct sharing flow for Instagram and TikTok optimized for visual quality
AI-driven photo editing that modifies existing snapshots without applying standard artificial filters
How much does it cost?
- Free tier with limited access
- Premium subscription for full AI model capabilities
Freemium model gates advanced AI model generation behind subscription to offset cloud compute costs.
Who Built It?
DEEP FLOW SOFTWARE SERVICES
Deploying specialized generative AI tools to streamline productivity, language acquisition, and device utility for a global mobile audience.
Portfolio
13
Apps
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Explore the full DEEP FLOW SOFTWARE SERVICES report
Portfolio breakdown, audience, momentum, and every app published by DEEP FLOW SOFTWARE SERVICES.
What do users think recently?
Low confidence · Latest 60 of 198 total reviews analyzed · Based on 198 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate high quality photo editing results provide a satisfying and professional aesthetic for casual users, but report aggressive and misleading subscription pricing models frustrate users who expected a lower cost and difficult cancellation processes and unresponsive support lead to unauthorized recurring charges for users.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Retake AI Face & Selfie Editor?
Where is it available?
Localized markets (14)
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Retake maintains a strong #11 Grossing position across numerous international photography charts, signaling high willingness to pay despite the negative sentiment surrounding billing. The app's ability to hold this rank while facing significant user complaints suggests the core AI model output provides enough value to sustain revenue in the short term.
Rank progression
204 active rankings tracked — 30-day window
Which niche is Retake AI Face & Selfie Editor in?
to retouch and enhance facial features in photos
Explore the full Photography Editors niche
Every app in this space — 164 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Picsart is the primary market incumbent, competing directly for the same user base seeking comprehensive AI-driven photo and video enhancement tools.
Contenders(4)
This app competes for the physical-output-oriented user who edits photos specifically for printing and tangible keepsakes.
It captures the casual user segment that uses Retake to prepare photos for social sharing and greeting card creation.
This app competes for the same casual photography audience by providing high-utility tools for organizing and presenting edited photos.
Blend competes by offering automated background removal and composition tools that overlap with Retake's photo enhancement use cases.
Same space(3)
This app competes for the same mobile photography enthusiast who demands high-quality, manual control over their image capture.
It competes for the casual selfie user who prioritizes entertainment and humor over the professional retouching Retake provides.
This app targets the same selfie-centric demographic by providing viral, face-altering effects that drive social engagement.
Compare Retake AI Face & Selfie Editor against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Retake AI Face & Selfie Editor
Strengths to defend, gaps to attack
Core Strengths
- Personalized AI model generation creates high switching costs
- Realistic output differentiates from filter-heavy incumbents
- Direct social-sharing flows drive organic install velocity
Critical Frictions
- Subscription pricing transparency issues drive high churn
- Difficult cancellation flows trigger negative sentiment
- Technical instability causes pro-feature access loss
Growth Levers
- Education partnerships for B2B distribution
- Expansion into short-form video AI tools
- Dark mode interface to improve late-night usability
Market Threats
- Remini's high-frequency update cadence
- EU data-minimization tightening on AI-heavy apps
- Rising user distrust regarding unauthorized recurring charges
What are the next best moves?
Audit cancellation flow because difficult cancellation is a top complaint → reduce refund surge
Top complaint theme regarding inability to locate subscription management options.
Trade-off: Pause the price-test on the annual tier — refund surge has 4x the revenue impact.
Ship stability patch for AI profile data because data loss is a top technical complaint → unlock pro-feature access
Users report app crashes and loss of AI profile data after recent updates.
Trade-off: Push the dark mode sprint to Q3 — stability is a higher churn risk.
A counter-intuitive read
The app's high grossing rank is a liability, not an asset, because it signals that the current revenue is being extracted through friction rather than sustained user satisfaction.
Feature Gaps vs Competitors
- Advanced AI-powered video editing (available in EPIK but missing here)
- Real-time AR makeup try-on (available in YouCam Makeup but missing here)
Key Takeaways
Retake delivers high-quality AI edits that justify its grossing rank, but the opaque billing and cancellation friction are actively destroying brand trust, so the PM must prioritize subscription transparency to prevent long-term revenue collapse.
Where Is It Heading?
Declining
The AI photo editing market is consolidating around high-fidelity restoration and social-first video tools, leaving Retake exposed to incumbents with faster release cycles. Unless the team addresses the billing friction and technical stability in the next two quarters, the current revenue momentum will likely erode as user trust hits a breaking point.
Technical instability and data loss in the latest release prevent paying subscribers from accessing features, accelerating churn pressure.
Opaque cancellation flows and billing confusion drive high-frequency negative reviews, creating a trust deficit that will compress new-user conversion.