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Covet Fashion: Dress Up Game vs its rivals

Side-by-side comparison against Covet Fashion: Dress Up Game's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Covet Fashion: Dress Up Game
This App
Project Makeover
Nemesis
Love Nikki-Dress UP Queen
Contender
Super Stylist Fashion Makeover
Contender
Shining Nikki-Fashion Makeover
Peer
Episode - Choose Your Story
Peer
Life Makeover
New Kid
Volley Girls:High School Story
New Kid
Core Identity
DeveloperCrowdstar LLCMagic Tavern, Inc.Galaxy Play Technology LimitedCRAZY STYLE LTDPaper GamesEpisode InteractiveArchosaur GamesDAERI SOFT
CategoryGamesGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating4.4 / 54.5 / 54.5 / 54.7 / 54.6 / 54.7 / 54.5 / 54.7 / 5
Ratings Count164,756790,18071,268405,58412,7572,816,2377,566119
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateJun 27, 2013Nov 15, 2020May 5, 2017Feb 4, 2019Jul 5, 2021Dec 18, 2013May 10, 2023Oct 23, 2025
Last UpdatedFeb 5, 2026Apr 7, 2026May 18, 2026Apr 22, 2026Apr 1, 2026Mar 30, 2026Apr 1, 2026Apr 21, 2026
Sentiment & Reviews
Sentimentnegativepositivemixedmixedmixedmixed--
Score25/10062/10035/10055/10045/10048/100--
Praises
  • Core styling loop provides a creative outlet for fashion enthusiasts
  • Engaging Gameplay
  • Rich competitive dress-up experience provides long-term entertainment value for dedicated players
  • Addictive core gameplay loop provides long-term entertainment for fashion and styling enthusiasts
  • High-fidelity 3D character models and detailed clothing designs drive long-term visual engagement
  • Compelling Storytelling
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Complaints
  • Transition to AI-generated fashion assets degrades the visual quality and creative appeal
  • Misleading Advertising
  • Technical Issues and Data Loss
  • Resource download failures and excessive loading times disrupt access for mobile users
  • Excessive frequency of interstitial advertisements disrupts the flow of core styling sessions
  • Frequent application crashes and black screen errors post-update disrupt core gameplay loops
  • Aggressive Monetization
  • Server and Connectivity Issues
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Requests
  • Reintroduction of real-world designer brands to restore the original fashion simulation experience
-
  • Improved account recovery options for users who lose access to linked social media
  • Expanded character customization including diverse skin tones and inclusive hair texture options
  • Implementation of a skip tutorial button to streamline the onboarding experience for new accounts
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Strategic Intel
Strengths
  • Brand-linked virtual closet creates a unique real-world shopping bridge
  • Fashion House social mechanics drive high switching costs
  • Unique hybrid loop (Fashion + Decor)
  • Massive social proof (1.9M+ ratings)
  • Strong live-ops cadence (v2.136.1 updated April 2026)
  • High-fidelity aesthetic customization sustains long-term user retention
  • Deep narrative-driven progression creates a distinct competitive barrier
  • Stylagram social-sharing loop drives organic acquisition
  • Daily login incentives reinforce session frequency
  • 3D rendering engine creates a visual barrier to entry
  • Deep narrative integration anchors long-term retention
  • Social Ark guilds drive community network effects
  • Massive UGC library (150k+ stories) creating a significant content moat
  • Strong social features like Book Clubs driving community engagement
  • High brand recognition and established market presence (#27 Grossing)
--
Weaknesses
  • 0.6★ Android-iOS rating gap indicates platform-specific technical instability
  • Aggressive monetization of virtual currency creates a pay-to-win perception
  • Misleading advertising reputation
  • Critical technical issues (data loss)
  • Aggressive monetization friction
  • Resource download failures disrupt access for mobile users
  • Complex outfit guide interface increases user friction
  • Excessive interstitial ad frequency drives uninstalls
  • Lack of diverse character customization limits player representation
  • Massive storage footprint forces app deletion
  • Persistent crash-on-launch bugs post-update
  • Aggressive monetization friction for F2P players
  • Aggressive 'pay-to-play' choice mechanics causing user frustration
  • High ad frequency and unskippable ad formats
  • Technical stability issues (server errors) affecting story access
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Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumMaintenanceIntense-Active-Maintenance-Intense
Update Cadence5 versions, 5 majors/6mo, ~69d avg5 versions, 3 majors/6mo, ~5d avg-5 versions, 5 majors/6mo, ~9d avg-5 versions, ~25d avg-5 versions

Compare Covet Fashion: Dress Up Game head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Covet Fashion: Dress Up Game, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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