Lose It! is a calorie-tracking and weight-loss management app for iOS and Android that provides food logging, macro tracking, and fitness integration.
Product velocity
Active
Daily rank 🇺🇸
#32
▼5Health & Fitness · free
Sentiment
4.7
928k reviews
Nemesis
MyFitnessPal: Calorie Counter
The App DNA
What makes this app unique?
Users hire Lose It! to manage caloric intake and weight loss goals through a structured, data-driven interface that simplifies nutritional awareness.
For Individuals seeking structured weight loss or health management through calorie, macro, and activity tracking.
What does it look like?
Key features
Uses image recognition to identify food items
Natural language processing for meal descriptions
Camera-based lookup for packaged food
How much does it cost?
Freemium model gates high-efficiency tools to monetize power users.
Velocity
Active developmentUX improvementsperformanceopaqueShow more...
The app maintains an active development cadence of approximately 0.83 releases per week, with 5 releases occurring over the last 25 days. While the latest release and several preceding versions utilize generic, opaque release notes, the platform recently shipped a significant redesign in the latest major update. Development is currently focused on a mix of UX improvements and ongoing stability maintenance. The cadence is stable, suggesting a continuous deployment cycle despite the lack of descriptive changelogs.
Who built it?
FitNow
3 apps tracked · Health & Fitness
Challenges - Compete, Get Fit
Cleveland Clinic DietUser Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate extensive food database and barcode scanning functionality support consistent long-term weight loss tracking, but report aggressive paywalling of previously free features creates significant friction for long-time loyal users.
How are ratings & reviews evolving?
What users say, by theme
- Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
- Aggressive paywalling of previously free features creates significant friction for long-time loyal users
100 of 198 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Lose It! – Calorie Counter
How's the Health & Fitness market?
Lose It! holds a #16 Grossing rank in the US Health & Fitness category, but its #48 Free rank (down 3 spots) suggests that acquisition velocity is failing to keep pace with monetization pressure.
Read the market outlookThe rivals identified
By MyFitnessPal, Inc.
Both apps target users seeking structured weight loss through calorie and macro tracking. MyFitnessPal competes directly for the same user base while holding a historical footprint of 2.9 million ratings.
- MyFitnessPal includes GLP-1 journey support for logging doses and setting reminders.
- MyFitnessPal advertises an intermittent fasting tracker directly in its store listing.
- Lose It! offers Snap It photo logging and AI voice logging.
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Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Lose It! – Calorie Counter
Where is it heading?
The health-tracking market is consolidating around specialized diet niches and AI-driven logging, leaving generalist apps like Lose It! exposed. Unless the team addresses the stability regressions and softens the paywall for legacy users, the current decline in sentiment will likely lead to a sustained drop in grossing rank.
- Performance regressions in the latest update disrupt the daily logging habit, which compounds the rating drag already visible on Android.
- Aggressive paywalling of legacy tools alienates long-term users, accelerating churn pressure into the next quarter.
The SWOT
- Massive 56M-item food database creates high user switching costs
- Editors' Choice badge across five markets sustains organic install velocity
- Untapped B2B partnerships for corporate wellness programs
- Minimalist UI mode could reduce friction for power users
Next best moves
Audit paywall triggers because user sentiment is declining due to gating legacy tools → recover long-term retention
+ 1 more prioritized moveThe counter-intuitive read
The app's #16 Grossing rank is a liability…
Read the full takeFeature gaps
Real-time psychological coaching (available in Noom) +1
Since the last report: Lose It! is experiencing a decline in user sentiment and retention due to aggressive paywalling of legacy features and performance regressions following a major UI redesign.
Bottom line
Lose It! maintains a strong retention anchor through its massive database, but aggressive paywalling of legacy features is eroding the user base, so the PM should prioritize stability and transparent pricing to halt churn.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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