FitNow
For health-conscious individuals ranging from casual users seeking basic weight loss guidance to power users tracking specific nutritional macros.
Known forLose It! – Calorie Counter
For health-conscious individuals ranging from casual users seeking basic weight loss guidance to power users tracking specific nutritional macros.
Simplifying weight management through data-driven tracking and habit-building tools. Helping users reach health goals via accessible mobile logging.
Target audience
Portfolio
Free 3Last updated
Lose It! – Calorie Counter
v18.2.600
2mo ago
Primary focus
Health & Fitness tracking and habit management
Scale
indie
Target audience
Health-conscious individuals ranging from casual users seeking basic weight loss guidance to power users tracking specific nutritional macros.
Origin
Founded in 2008, the company launched one of the first calorie-counting apps in the App Store to simplify weight loss.
Released 18 updates across 3 apps in the last 6 months with all titles receiving updates within the last 30 days, indicating a high-intensity development cycle.
3 apps analysed
Lose weight & reach your health goals with Lose It! diet app and food tracker!
Editors' Choice badge across five markets sustains organic install velocity
Distributed across 9 markets, strongest in Europe.
Based on 1 of 3 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
35/100
Avg sentiment score
MyFitnessPal is the direct industry standard for calorie tracking with a massive, crowdsourced food database that creates a significant barrier to entry.
Strategic outlook coming soon.
What fed this analysis
Noom differentiates through a psychological approach to weight loss, utilizing high-frequency updates to refine their coaching algorithms.
Carb Manager dominates the specialized low-carb and keto niche, providing highly specific tools that general trackers lack.
WW operates a high-velocity, brand-led weight loss program that focuses on behavioral change rather than just raw calorie counting.
A recent entrant leveraging AI-driven image recognition to reduce the friction of manual food logging.
