FitNow
For health-conscious individuals ranging from casual users seeking basic weight loss guidance to power users tracking specific nutritional macros.
Lose It! – Calorie Counter
Snapshot
Who is FitNow?
Simplifying weight management through data-driven tracking and habit-building tools. Helping users reach health goals via accessible mobile logging.
Target audience
Portfolio
Free 3Last updated
Lose It! – Calorie Counter
v18.2.600
4mo ago
Publisher DNA
What defines FitNow?
Publisher DNA
Primary focus
Health & Fitness tracking and habit management
Scale
indie
Target audience
Health-conscious individuals ranging from casual users seeking basic weight loss guidance to power users tracking specific nutritional macros.
Origin
Founded in 2008, the company launched one of the first calorie-counting apps in the App Store to simplify weight loss.
Signature Patterns
- •Core focus on data-driven health and fitness tracking
- •Hybrid monetization model utilizing both free tiers and premium subscriptions
- •Integration with wearable device ecosystems and health data APIs
- •Emphasis on gamification and social accountability features
Portfolio momentum
Released 18 updates across 3 apps in the last 6 months with all titles receiving updates within the last 30 days, indicating a high-intensity development cycle.
Company profile
medium confidence- Founded
- 2008
Portfolio
What does FitNow ship?
Apps
3 apps analysed
Lose weight & reach your health goals with Lose It! diet app and food tracker!
Editors' Choice badge across five markets sustains organic install velocity
- Extensive food database and barcode scanning functionality support consistent long-term weight loss tracking
- Aggressive paywalling of previously free features creates significant friction for long-time loyal users
Distributed across 9 markets, strongest in Europe.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (4)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
35/100
Avg sentiment score
Rivals
Who does FitNow compete with?
The rivals identified
Nemeses(1)
Both apps target users seeking structured weight loss through calorie and macro tracking. MyFitnessPal competes directly for the same user base while holding a historical footprint of 2.9 million ratings.
Contenders(10)
Both apps target users tracking fitness progress and calories burned. The rival focuses on logging active minutes and miles across 90 sports, overlapping with the source app's activity tracking features.
Cronometer competes directly for the nutrition tracking audience by offering a curated database of 1.1 million verified foods, targeting users who prioritize precision over Lose It!'s broader catalog.
Both apps compete directly in calorie and nutrition tracking by offering food databases, barcode scanners, and image recognition tools.
Foodvisor competes directly with Lose It! by offering identical core logging mechanisms like AI photo identification and voice tracking for calorie management.
Hevy competes for the daily health-tracking habit by targeting the workout logging segment of the fitness market, adjacent to Lose It!'s nutrition focus.
Both apps target the health and fitness audience managing body composition, with Lose It! tracking general activity alongside nutrition while Lyfta specializes in detailed gym logging.
Calo competes directly with Lose It! by offering AI-powered food logging and personalized macro tracking for specific diets like keto and paleo. Both target users seeking structured weight loss through daily nutritional tracking.
BitePal competes directly for the calorie tracking audience by offering a gamified, low-friction alternative to Lose It!'s traditional database logging.
Both apps target individuals seeking structured weight loss management. The rival competes by offering a completely free tracking utility, challenging the freemium model of the source app.
Both apps compete directly for users seeking calorie deficit tracking, with Yazio marketing an AI food tracker that challenges Lose It!'s AI Voice Logging feature.
Same space(6)
This app functions as a privacy-focused alternative for logging clinical health data that falls outside the scope of calorie tracking.
It serves as a dedicated gym-logging tool for users who require more granular strength-training data than the general activity tracking in Lose It!.
It offers structured workout routines that complement the dietary tracking in Lose It! by providing physical activity plans.
This app provides clinical health monitoring for blood pressure and glucose, serving as a specialized companion to the dietary focus of Lose It!.
It provides a behavioral-focused alternative to calorie counting, targeting users who prefer habit-based coaching over strict food math.
This app targets the activity-tracking segment of the weight loss market, providing a specialized walking companion to dietary logging.
The Analyst's Read
The bottom line on FitNow
Bottom line
FitNow is a mature, high-velocity publisher with a clear product-market fit in the weight management space. Their ability to leverage institutional partnerships and a vast proprietary food database provides a stable foundation for continued growth within the health and fitness vertical.
Frequently asked questions
How many apps does FitNow publish?
What kind of apps does FitNow make?
What is FitNow's top app?
In how many countries are FitNow's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 1
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes