Frontier Airlines vs its rivals

Side-by-side comparison against Frontier Airlines's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Fly Delta
Contender
Core Identity
DeveloperFrontier AirlinesSouthwest Airlines Co.Alaska Airlines, Inc.Delta Air Lines, Inc.United Airlinespriceline.comSkyscannerKAYAKTripItFlightAware
CategoryTravelTravelTravelTravelTravelTravelTravelTravelTravelTravel
PlatformiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOSAndroid, iOSiOSiOSiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.7 / 54.8 / 54.8 / 54.8 / 54.8 / 54.8 / 54.8 / 54.8 / 54.8 / 54.9 / 5
Ratings Count1,169,4417,025,1691,499,9167,005,2247,980,0751,115,084492,543485,771299,580366,791
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateOct 15, 2015Dec 18, 2009Feb 20, 2010Sep 1, 2010Jul 20, 2011Oct 27, 2009Feb 17, 2011Feb 28, 2009Apr 10, 2009Jun 4, 2009
Last UpdatedApr 13, 2026May 6, 2026May 5, 2026May 19, 2026May 13, 2026Apr 30, 2026May 12, 2026May 12, 2026Mar 17, 2026Apr 27, 2026
Sentiment & Reviews
Sentimentnegativenegativenegativeterriblemixedmixednegativemixedmixedmixed
Score35/10025/10035/10025/10035/10045/10035/10045/10045/10045/100
Praises
  • Affordable ticket pricing provides a budget-friendly option for travelers seeking low-cost flight alternatives
  • Friendly and professional staff interactions during travel remain a consistent highlight for loyal passengers
  • Reliable flight operations and on-time performance keep frequent travelers satisfied with the core service
  • Core flight management and booking features provide a reliable travel experience for frequent flyers
  • Simplified check-in process provides a fast and efficient experience for frequent travelers
  • Competitive pricing on hotel and flight bundles drives significant savings for family travelers
  • Comprehensive flight search results provide travelers with diverse options for budget-conscious trip planning
  • Cross-airline search functionality helps users identify the most cost-effective travel itineraries
  • Itinerary Organization
  • Pro Feature Value
  • Real-time flight tracking accuracy provides reliable information for airport pickups and family travel monitoring
Complaints
  • Technical failures during the check-in process prevent passengers from accessing boarding passes via the app
  • Assigned seating policy creates frustration and perceived unfairness for families and loyal cardholders
  • Forced browser-based authentication loops prevent seamless access to boarding passes and account information
  • Persistent login failures and authentication loops prevent users from accessing their accounts post-update
  • Frequent application crashes and freezing during core tasks like check-in and booking
  • Dynamic pricing fluctuations during the checkout process create a perception of bait and switch tactics
  • Frequent application freezing and unresponsiveness during search interactions disrupt the core booking flow
  • Inaccurate pricing and bait-and-switch tactics occur when navigating to third-party booking sites
  • Login and Authentication Issues
  • Email Parsing Failures
  • Cumbersome multi-factor authentication requirements create significant friction and prevent quick access to flight information
Requests
  • Simplified check-in process that does not require mandatory app installation or constant re-login
  • Improved seat selection logic to keep families and travel companions together without extra fees
  • Biometric authentication support to eliminate the need for repeated manual web-based logins
  • In-app feedback and bug reporting tools to improve communication between members and the airline
  • Clearer visibility of loyalty benefits and credit card perks during the booking flow
  • Transparent total pricing including all taxes and fees before the final checkout stage
  • In-app notification support for price alerts would eliminate reliance on external email checking
  • Direct booking support to avoid the reliability issues associated with third-party travel brokers
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  • Simplified login persistence to avoid repeated multi-factor authentication steps during daily use
Strategic Intel
Strengths
  • GoWild Pass subscription model guarantees seat utilization
  • Discount Den membership increases switching costs for frequent travelers
  • Rapid Rewards loyalty loop drives repeat purchase frequency
  • Getaways bundled booking engine expands average transaction value
  • Dual-brand personalization retains legacy HawaiianMiles loyalty
  • Atmos Rewards integration drives repeat booking loops
  • Discounted baggage fees incentivize direct app conversion
  • SkyMiles loyalty integration creates high switching costs
  • Today screen dashboard drives high session frequency
  • Award-winning brand status sustains organic install velocity
  • MileagePlus loyalty integration creates high switching costs
  • Starlink Wi-Fi provides a unique inflight connectivity moat
  • Global network integration offers comprehensive travel management
  • Express Deals liquidation mechanism drives high-margin inventory turnover
  • VIP loyalty program creates repeat booking frequency
  • Penny AI assistant reduces conversion friction for complex itineraries
  • Meta-search engine transparency drives high organic install velocity
  • Everywhere Search captures high-intent top-of-funnel travel planners
  • Cross-platform itinerary consolidation creates a high-utility hub
  • Camera-based bag measurement provides unique pre-trip utility
  • SAP Concur ecosystem integration for enterprise users
  • High-value Fare Drop Tracking ROI
  • Superior document management with Apple Intelligence support
  • Professional-grade ADS-B data sets provide a competitive barrier for aviation users
  • High-utility push alerts drive daily retention
  • NEXRAD radar integration increases session duration
Weaknesses
  • High-frequency check-in failures post-update
  • Aggressive upsell tactics during booking flow
  • Inconsistent flight status notifications
  • Frequent crashes during boarding pass retrieval
  • Monetization of formerly free features driving negative sentiment
  • 0.4★ rating gap between iOS and Android
  • Forced web-based authentication loops
  • Post-merger reservation sync failures
  • High reliance on phone support
  • Persistent login authentication loops post-update
  • Android UI layout regressions causing navigation errors
  • Forced app installation requirement for boarding passes
  • Frequent app crashes during check-in
  • Intrusive payment prompts during post-purchase flows
  • 0.7★ Android-iOS rating gap
  • Dynamic pricing checkout fluctuations create bait-and-switch perception
  • Inconsistent customer support creates high friction during disruptions
  • Technical profile management bugs prevent user data updates
  • Frequent search-interface freezing disrupts core booking flow
  • Inaccurate price displays at checkout erode user trust
  • 0.7★ rating gap between iOS and Android
  • Persistent bait-and-switch pricing complaints
  • Severe login and authentication instability
  • Email parsing size limitations
  • Aggressive paywalling of previously free features
  • Multi-factor authentication friction prevents quick access
  • Search interface keyboard-overlap bugs
  • Fifty percent price increase for ad-free access alienates long-term users
Pricingfreemiumfreefreefreefreefreemiumfreefreesubscriptionfreemium
MomentumActiveActiveActiveActiveActiveActiveActiveActiveActiveMaintenance
Update Cadence5 versions, ~7d avg5 versions, 2 majors/6mo, ~14d avg5 versions, ~6d avg5 versions, ~12d avg5 versions, 1 majors/6mo, ~11d avg5 versions, 5 majors/6mo, ~10d avg5 versions, 5 majors/6mo, ~10d avg5 versions, ~8d avg2 versions, 2 majors/6mo, ~6d avg5 versions, 1 majors/6mo, ~20d avg

Compare Frontier Airlines head-to-head

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AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Frontier Airlines, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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