Report updated May 19, 2026

United Airlines is an established travel app that is completely free. With a 4.8/5 rating from 8.9M reviews, it shows polarized user reception. Users particularly appreciate simplified check-in process provides a fast and efficient experience for frequent travelers, though frequent application crashes and freezing during core tasks like check-in and booking remains a common concern.

What is United Airlines?

The United Airlines app is a travel management tool for iOS and Android that enables flight booking, check-in, and loyalty account management.

Users hire this app to maintain control over their travel journey and loyalty rewards, reducing the need for airport counter interactions.

Current Momentum

v4.2 · 5d ago

Active
  • Integrated Peacock inflight entertainment channel
  • Launched Pay with Miles for Lyft
  • Expanded nonstop service to Japan

Active Nemesis

Southwest Airlines: Travel App

Southwest Airlines: Travel App

By Southwest Airlines Co.

Other Rivals

Alaska Hawaiian
JetBlue - Book & manage trips
KAYAK: Flights, Hotels & Cars
Hilton Honors: Book Hotels
FlightAware Flight Tracker
Airalo: eSIM Travel & Internet
Klook: Travel & Activities

7-Day Rank Pulse 🇺🇸

Travel
#8

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Starlink Inflight Wi-FiDifferentiator

High-speed internet access provided during flight, free for MileagePlus members

ConnectionSaverDifferentiator

Automated system to hold flights for passengers during tight connections

Miles PoolingDifferentiator

Allows friends and family to combine MileagePlus miles into a single account

How much does it cost?

Free
  • Free app for all users
  • MileagePlus membership for additional perks

The app functions as a free utility to drive direct bookings and loyalty program engagement.

Who Built It?

United Airlines app icon 1
United Airlines app icon 2
United Airlines app icon 3
United Airlines app icon 4

United Airlines

(206)

Facilitating seamless travel management for global passengers while providing operational tools for aviation professionals.

Portfolio

5

Apps

Free 4
Business100%

Explore the full United Airlines report

Portfolio breakdown, audience, momentum, and every app published by United Airlines.

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What do users think recently?

High confidence · Latest 100 of 149 total reviews analyzed · Based on 149 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.8/ 5
(8.9M)
Current version
4.8/ 5
+0.0 vs overall
(8M)
Main signal post-update: simplified check-in process provides a fast and efficient experience for frequent travelers.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate simplified check-in process provides a fast and efficient experience for frequent travelers, but report frequent application crashes and freezing during core tasks like check-in and booking.

What Users Love

Simplified check-in process provides a fast and efficient experience for frequent travelers

What Frustrates Users

Frequent application crashes and freezing during core tasks like check-in and booking

What Users Want

Clearer visibility of loyalty benefits and credit card perks during the booking flow

How have ratings & review volume moved?

Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.

Rating over time

Vertical markers = app releases. Hover any release for the post-release impact delta.

Releases:MajorMinorPatch4 releases in range

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

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What is the competitive landscape for United Airlines?

Where is it available?

Localized markets (1)

United States

How's The Travel Market?

How does it evolve in the Travel market?

United Airlines holds the #13 Free position on the US Travel & Local chart, maintaining a top-15 slot despite a recent 1-rank dip. The gap between its high store rating and the recent surge in crash reports suggests the legacy user base is masking current technical regressions.

Rank progression

53 active rankings tracked — 30-day window

No rank history available for this chart.

The rivals identified

Nemeses(1)

EF Ultimate Break icon

Signum International AG

4.9(2.1K)

EF Ultimate Break competes for the same travel-planning demographic by focusing on the social and logistical aspects of group travel experiences.

Contenders(4)

This app competes for the user's attention during the 'day of travel' by providing resort-specific navigation and concierge services.

Yatra competes directly on the core utility of flight check-in and boarding pass management for diverse airline carriers.

It competes by providing specialized digital service scheduling and menu management for luxury travel segments.

Treehouse Hotels icon

SH Hotels Developer

5.0(2)

This app competes by offering a high-touch, localized service layer that captures the post-flight hotel experience.

Same space(3)

BuscoUnChollo.com icon

Viajesparati.SL

4.8(76)

This app competes by aggregating travel deals and 'chollos' (bargains) that appeal to price-sensitive travelers.

Яндекс Авиа — дешевые билеты icon

Direct Cursus Computer Systems Trading LLC

3.4(4.1K)

This app acts as a regional peer, providing flight search and transparent pricing for the Russian-speaking market.

Trivago competes for the travel planning budget by offering a comprehensive price comparison engine for accommodations.

Compare United Airlines against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for United Airlines

Strengths to defend, gaps to attack

Core Strengths

  • MileagePlus loyalty integration creates high switching costs
  • Starlink Wi-Fi provides a unique inflight connectivity moat
  • Global network integration offers comprehensive travel management

Critical Frictions

  • Frequent app crashes during check-in
  • Intrusive payment prompts during post-purchase flows
  • 0.7★ Android-iOS rating gap

Growth Levers

  • Leverage education partnerships for B2B distribution
  • Expand wearable integration for real-time status updates

Market Threats

  • Southwest's simplified booking flow siphoning casual users
  • Aggregator apps like KAYAK capturing intent earlier in the funnel
  • Rapid release cadence of Alaska Airlines

What are the next best moves?

highPivot

Rebuild check-in flow stability because crashes are the #1 complaint theme → recover daily active usage

Sentiment analysis identifies crashes during check-in as the primary driver of negative reviews.

Trade-off: Pause the Peacock entertainment integration updates — stability is a higher churn risk than content expansion.

mediumInvest

Audit payment prompt logic because users report intrusive requests for already-paid bags → reduce friction

Intrusive payment prompts are the second most cited complaint in recent user feedback.

Trade-off: Delay the Money+Miles expansion to international routes — current payment friction is a higher priority.

A counter-intuitive read

The app's high store rating is a lagging indicator that masks the immediate churn risk posed by recent stability regressions, which are more damaging than the lack of new features.

Feature Gaps vs Competitors

  • Real-time price comparison (available in KAYAK but absent here)
  • Digital key and room selection (available in Hilton Honors but absent here)

Key Takeaways

United must prioritize technical stability in the check-in flow, because current crashes are eroding the core utility of the app, so the PM should pivot engineering resources from new content features to crash remediation.

Where Is It Heading?

Declining

The travel management category is consolidating around high-utility, low-friction interfaces, and United's current technical instability leaves it exposed to more agile competitors. The PM must address the check-in crash rate immediately to prevent the current sentiment decline from impacting long-term loyalty retention.

Frequent crashes during check-in (the primary user task) erode the daily active habit, which compounds the rating drag already visible on Android.

Intrusive payment prompts during check-in create unnecessary friction, which increases the likelihood of users switching to aggregator apps for future bookings.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by United Airlines, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has pivoted toward loyalty-centric features while experiencing a decline in stability and a narrowing of its competitive focus.

declined

Rating and Sentiment Contraction

shifted

Feature Set Reconfiguration

shifted

Pricing Model Reclassification

added

New Competitive Threats

Cite this report

Marlvel.ai. “United Airlines Intelligence Report.” Updated May 19, 2026. https://marlvel.ai/apps/com-united-unitedcustomerfacingiphone

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