TripIt: Travel Planner

TripIt: Travel Planner

By TripIt

TripIt is a leading travel itinerary manager with nearly 20 million users, specializing in automated plan aggregation via email parsing. It holds a strong market position as #14 Grossing in its category, bolstered by a deep integration with SAP Concur for corporate travelers. Its primary differentiator is the combination of automated building with high-value Pro features like Fare Drop Tracking and interactive airport maps.

The App DNA

What makes this app unique?

For Frequent business and leisure travelers who require a centralized, automated solution to manage complex itineraries and stay informed of travel disruptions.

What does it look like?

Key features

Automated Itinerary Buildingedge

Automatically aggregates travel plans by parsing confirmation emails forwarded to a dedicated address

Real-time Travel Alertsstandard

Provides push notifications for flight status, gate changes, and potential travel disruptions

Interactive Airport Mapsedge

Provides navigation assistance within airport terminals to help users find gates and amenities

Fare Drop Trackingedge

Monitors flight prices and notifies users if they are eligible for a refund after booking

How much does it cost?

subscriptionFree tier for basic itinerary organizationTripIt Pro subscription at $48.99/year for advanced alerts, rewards tracking, and navigation tools

Uses a freemium model that gates mission-critical travel intelligence and proactive monitoring behind an annual subscription, leveraging high utility for free users to drive Pro conversions.

Velocity

Active developmentcompetitive featuresUX improvementsseasonal eventsShow more...

Development is currently active, with significant feature parity updates across iOS and Android in March 2026. The focus is on enhancing the Risk Alerts feature for Pro users, expanding coverage to all plan types including lodging and dining. The cadence shows a coordinated push for major feature expansions across platforms to coincide with the app's 20th anniversary.

See all version history

Who built it?

TripIt

1 app tracked · Travel

Explore the full publisher profile

User Sentiment

What do users think recently?

Fresh user feedback skews mixed. Users appreciate itinerary organization and pro feature value, but report login and authentication issues.

How are ratings & reviews evolving?

App Store
4.84 · 300k
Google Play
4.68 · 94k

What users say, by theme

What Users Love
  • Itinerary Organization
  • Pro Feature Value
What Frustrates Users
  • Login and Authentication Issues
+ 1 more theme
Read the full review analysis

Unlock 1 more frustration theme, each backed by review evidence.

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Competition

Competitive landscape for TripIt: Travel Planner

How's the Travel market?

Read the market outlook

The rivals identified

T
TripCaseactive nemesis

By Sabre GLBL Inc.

The most direct functional rival, mirroring TripIt's core 'forward-to-import' itinerary model and backed by travel technology giant Sabre.

  • Direct integration with the Sabre Global Distribution System (GDS) for automatic updates from participating travel agencies
  • Stronger focus on the managed corporate travel segment through agency partnerships
  • Provides many itinerary management features for free that TripIt gates behind its Pro subscription

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for TripIt: Travel Planner

Where is it heading?

  • Integration of Apple Intelligence (Mar 2026) shows active investment in cutting-edge automation.
  • Persistent 'Access Denied' login bugs are driving a declining sentiment trend.
  • Users are expressing frustration over moving previously free features to the $48.99 Pro tier.

The SWOT

Core Strengths
  • SAP Concur ecosystem integration for enterprise users
  • High-value Fare Drop Tracking ROI
  • Superior document management with Apple Intelligence support
Critical Frictions 3 weaknesses inside
Growth Levers
  • Develop collaborative planning features to compete with Wanderlog
  • Integrate group expense tracking to counter Lambus
Market Threats 2 threats identified

Next best moves

Resolve 'Access Denied' authentication bug

+ 2 more prioritized moves

Feature gaps

Real-time collaborative planning (available in Wanderlog) +2

Bottom line

TripIt remains the enterprise standard due to its SAP Concur synergy, but it is currently vulnerable. To maintain its #14 grossing position, the PM must fix the 'Frustrated' user base's login issues immediately while expanding into collaborative planning to prevent churn to modern rivals like Wanderlog.

Unlock 3 critical frictions, 2 market threats, 2 more prioritized moves and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TripIt: Travel Planner, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “TripIt: Travel Planner Intelligence Report.” Updated Apr 12, 2026. https://marlvel.ai/apps/com-tripit-tripitmobile

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