Ludo King vs its rivals

Side-by-side comparison against Ludo King's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Ludo King
This App
Parchisi STAR
Contender
Ludo STAR
Contender
LUDO‎
New Kid
Core Identity
DeveloperGAMETION GLOBAL TECHNOLOGIES PTE LIMITEDMoonfrogGameberry LabsGameberry LabsPlaytika LTDMiniclip.comMiniclip.comYarsa Labs
CategoryGamesGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidiOS, Android
Store Metrics
Rating3.7 / 54.4 / 54.7 / 54.5 / 54.7 / 54.6 / 54.8 / 54.7 / 5
Ratings Count18,63247,769158,08098,73493,11761,6544,662,0226,130
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateFeb 20, 2016Sep 8, 2017Mar 9, 2017Mar 9, 2017Mar 8, 2017Mar 26, 2019Feb 27, 2013Feb 15, 2019
Last UpdatedMay 19, 2026Apr 15, 2026Apr 8, 2026Apr 30, 2026May 18, 2026May 6, 2026Apr 20, 2026Feb 24, 2026
Sentiment & Reviews
Sentimentnegativenegativenegativenegativemixednegativemixedmixed
Score25/10032/10038/10025/10065/10035/10045/10065/100
Praises
  • Core gameplay loop provides an addictive and competitive experience for daily players
  • Entertainment Value
  • Visual Appeal
  • Entertainment Value
  • Core gameplay loop provides an engaging and classic experience for casual players
  • Whimsical board themes and character designs provide a relaxing and enjoyable long-term pastime experience
  • Core gameplay mechanics provide a relaxing and enjoyable experience for casual time-pass sessions
  • Core pool simulation mechanics provide an addictive and competitive experience for long-term players
  • Simple and addictive core gameplay loop provides entertainment during short downtime sessions
Complaints
  • Perceived algorithmic manipulation of dice rolls creates an unfair and rigged environment
  • Aggressive monetization tactics and intrusive advertisements disrupt the core gameplay flow
  • Perceived Rigging and Unfair RNG
  • Pay-to-Win Mechanics
  • Technical Performance
  • Rigged Gameplay Perception
  • Intrusive Ads and Pop-ups
  • Perceived algorithmic bias in dice rolls creates a rigged and unfair competitive environment
  • Frequent game freezes and crashes during mini-games disrupt the flow of play for users
  • Prevalence of automated bot players and cheating software ruins the competitive integrity of matches
  • Excessive frequency of non-skippable advertisements disrupts the flow of the core gameplay loop
  • Prevalence of bots and cheaters in high-stakes matches undermines competitive integrity and fairness
  • Perceived algorithmic manipulation of dice rolls creates frustration regarding fairness in competitive matches
Requests
  • Voice chat functionality during gameplay to improve social interaction between players
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  • Reintroduction of the fast-paced quick mode to reduce match duration for casual players
  • Increased availability of free dice rolls to support consistent daily gameplay sessions
  • Implementation of an instant report button to combat widespread cheating and automated play
  • Direct in-game communication tools to facilitate social interaction between friends during matches
  • Paid removal of advertisements to provide an uninterrupted and premium gaming experience
Strategic Intel
Strengths
  • 1.75 billion download base sustains matchmaking liquidity
  • Cross-platform support ensures accessibility on low-end hardware
  • Daily goals loop reinforces open-app habit
  • Massive 200M+ player base
  • Unique 'Club' social infrastructure
  • Fast-paced game variants (Dash/Rush)
  • Integrated real-time voice and live chat
  • Strong niche branding (Parchis vs Ludo)
  • High volume of customization assets (500+ boards)
  • Clubs social network effects increase session frequency
  • Season Pass recurring IAP conversion mechanism
  • Whimsical 3D art style sustains long-term player interest
  • Social-attack loop drives high daily session frequency
  • Physics-based gameplay provides a more tactile, skill-reliant experience than luck-based board mechanics.
  • Offline play maintains engagement in low-connectivity segments.
  • Social graph integration via Facebook/Miniclip accounts lowers organic acquisition costs
  • Level-gated progression creates a persistent retention loop
  • 14-language localization library functions as a B2B distribution barrier into international markets
  • Lightweight 2D engine ensures accessibility on low-end hardware
Weaknesses
  • 4.16 Android rating vs 3.73 iOS rating gap
  • High-frequency complaints regarding rigged dice mechanics
  • Intrusive ad-load disrupts core gameplay
  • High frequency of 'rigged RNG' complaints
  • Significant battery drain issues
  • Perceived aggressive pay-to-win monetization
  • Widespread perception of rigged dice algorithms
  • Aggressive home-screen ad pop-ups
  • Bugs in reward delivery (coins/chests)
  • Perceived algorithmic bias drives negative sentiment
  • Facebook login failures disrupt daily play habit
  • Frequent mini-game crashes during sessions
  • Unreliable ad-reward attribution frustrates free-to-play users
  • Aggressive pop-up frequency
  • High frequency of unskippable ads disrupts core gameplay flow.
  • Absence of an instant report button for cheating software.
  • Negative sentiment anchored to bot-driven matches.
  • 0.7★ Android-iOS rating gap on majority Android base
  • Aggressive ad-interstitials disrupt the core gameplay flow
  • Insufficient anti-cheat measures in high-stakes tiers
  • 0.7★ Android-iOS rating gap signals performance instability on Android
  • Lack of online multiplayer limits social retention
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemiumfreemium
MomentumActiveMaintenanceIntenseActiveActiveActive-Active
Update Cadence5 versions, 3 majors/6mo, ~26d avg5 versions, ~3d avg5 versions, 5 majors/6mo, ~10d avg5 versions, ~7d avg5 versions, ~15d avg5 versions, 1 majors/6mo, ~9d avg-5 versions, 2 majors/6mo, ~51d avg

Compare Ludo King head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Ludo King, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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