Going: Find Flight Deals
For budget-conscious US travelers and spontaneous explorers looking for significant savings on domestic and international airfare through expert curation.
Going: Find Flight Deals is a challenged travel app that is free with in-app purchases. With a 4.5/5 rating from 4.5K reviews, it faces significant user friction. Users particularly appreciate value of travel deals, though app stability and performance remains a common concern.
What is Going: Find Flight Deals?
Current Momentum
v4.12 · 1w ago
MaintenanceGoing: Find Flight Deals is currently in maintenance, with the latest version 4.11.2 focusing on minor bug fixes and improvements.
Active Nemesis
Jack's Flight Club
By JFC Travel Group Co
Other Rivals
7-Day Rank Pulse 🇺🇸
TravelRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Push notifications for major price drops and mistake fares to save up to 90% on airfare
An interactive, intuitive tool to discover flight deals to over 900 destinations
Hand-selected deals curated by a team of flight experts
Monitor specific itineraries and receive alerts when prices drop for chosen dates
Provides booking links to secure air travel directly with the airline with no middlemen
How much does it cost?
- Free tier for basic deal access
- Premium membership
- Elite membership
The app leverages a high-conversion subscription model that successfully drives revenue (#8 Grossing) but creates significant friction for free users who perceive the entry-level experience as 'useless' due to aggressive paywalling.
Who Built It?
Portfolio
1
Apps
Explore the full Scott's Cheap Flights, Inc. DBA Going report
Portfolio breakdown, audience, momentum, and every app published by Scott's Cheap Flights, Inc. DBA Going.
What do users think recently?
High confidence · Latest 100 of 4.5K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate value of travel deals, but report app stability and performance and forced subscription/paywall.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Going: Find Flight Deals?
How's The Travel Market?
How does it evolve in the Travel market?
Rank progression
2 active rankings tracked — 30-day window
The rivals identified
The outtake for Going: Find Flight Deals
Strengths to defend, gaps to attack
Core Strengths
- High-value expert curation (Staff Picks)
- Unique interactive discovery UI (Spin the Globe)
- Strong monetization performance (#8 Grossing Travel US)
- Direct-to-airline booking transparency
Critical Frictions
- Critical technical instability (crashes/login loops)
- Poor Android platform parity (3.52 rating)
- Broken deep-linking from notifications to deals
- High friction in the free-to-paid user journey
Growth Levers
- International market expansion to challenge Jack's Flight Club
- Refining the 'Free' tier to act as a better lead magnet
- Leveraging influencer partnerships to counter FareDrop's organic reach
Market Threats
- Jack's Flight Club's superior app stability and sentiment
- Secret Flying offering high-value mistake fares for free
- WayAway's cashback model providing more immediate financial incentive
What are the next best moves?
Fix deep-linking and login persistence
Users report that clicking deal links requires a re-login and then drops them on the home page rather than the deal, breaking the core value loop (Top UX complaint).
Prioritize Android stability sprint
The 3.52 Android rating vs 4.67 iOS rating indicates a platform-specific failure that is driving negative sentiment and churn (Sentiment Analysis).
Redesign Paywall Transparency
Complaints indicate users 'don't even know what they are upgrading from,' suggesting the value prop of the paid tiers isn't clearly communicated before the friction point.
Feature Gaps vs Competitors
- Stronger international departure coverage (available in Jack's Flight Club)
- Cashback on bookings (available in WayAway)
- Influencer-driven community integration (available in FareDrop)
Key Takeaways
Going is a high-revenue product currently being undermined by critical technical debt. While the 'Staff Picks' and 'Spin the Globe' features provide a defensible competitive edge, the 'Upset' user sentiment regarding app crashes and broken notification links creates a massive opening for Jack's Flight Club to capture the US market.
Where Is It Heading?
Declining
Upset mood label driven by high-frequency crash reports and login loops.
Recent updates (v4.11.2) focused on maintenance/unread badges rather than resolving core stability issues.
Maintains #8 Grossing rank despite falling #88 Free rank, indicating strong extraction from existing users but poor new user retention.