Going (formerly Scott's Cheap Flights) is a specialized flight deal discovery platform focusing on high-value price drops and mistake fares for US-based travelers. It positions itself as an expert curation service that bypasses middlemen, allowing users to book directly with airlines. While it maintains a strong financial position as the #8 Grossing app in the US Travel category, it is currently facing a significant sentiment crisis due to technical instability and a perceived high-friction paywall.
Product velocity
Maintenance
Daily rank 🇺🇸
#197
▼1Travel · free
Sentiment
4.5
5k reviews
Nemesis
Jack's Flight Club
The App DNA
What makes this app unique?
For Budget-conscious US travelers and spontaneous explorers looking for significant savings on domestic and international airfare through expert curation.
What does it look like?
Key features
Push notifications for major price drops and mistake fares to save up to 90% on airfare
An interactive, intuitive tool to discover flight deals to over 900 destinations
Hand-selected deals curated by a team of flight experts
Monitor specific itineraries and receive alerts when prices drop for chosen dates
Provides booking links to secure air travel directly with the airline with no middlemen
How much does it cost?
The app leverages a high-conversion subscription model that successfully drives revenue (#8 Grossing) but creates significant friction for free users who perceive the entry-level experience as 'useless' due to aggressive paywalling.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app's recent development is focused on stability across iOS and Android platforms, with version 4.11.2 released synchronously. No major feature updates were recorded in the observed data, suggesting a focus on maintenance rather than active feature expansion. The development trend is currently stable but limited to performance tweaks.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate value of travel deals, but report app stability and performance.
How are ratings & reviews evolving?
What users say, by theme
- Value of Travel Deals
Unlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Going: Find Flight Deals
How's the Travel market?
The rivals identified
By Jack's Flight Club Ltd
The most direct business model rival, utilizing an identical freemium subscription service for hand-curated flight deals and mistake fares.
- Stronger focus on international departures and European hubs compared to Going's US-centric model
- Higher user sentiment and perceived stability in recent app versions
- Streamlined UX that avoids the 'forced paywall' complaints currently affecting this app
Hopper: Flights, Hotels & CarsContender
Skiplagged - Travel HacksContenderFFareDropContenderSSecret FlyingContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Going: Find Flight Deals
Where is it heading?
- Upset mood label driven by high-frequency crash reports and login loops.
- Recent updates (v4.11.2) focused on maintenance/unread badges rather than resolving core stability issues.
- Maintains #8 Grossing rank despite falling #88 Free rank, indicating strong extraction from existing users but poor new user retention.
The SWOT
- High-value expert curation (Staff Picks)
- Unique interactive discovery UI (Spin the Globe)
- Strong monetization performance (#8 Grossing Travel US)
- Direct-to-airline booking transparency
- International market expansion to challenge Jack's Flight Club
- Refining the 'Free' tier to act as a better lead magnet
- Leveraging influencer partnerships to counter FareDrop's organic reach
Next best moves
Fix deep-linking and login persistence
+ 2 more prioritized movesFeature gaps
Stronger international departure coverage (available in Jack's Flight Club) +2
Bottom line
Going is a high-revenue product currently being undermined by critical technical debt. While the 'Staff Picks' and 'Spin the Globe' features provide a defensible competitive edge, the 'Upset' user sentiment regarding app crashes and broken notification links creates a massive opening for Jack's Flight Club to capture the US market.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
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