Report updated May 7, 2026
Our Groceries Shopping List
For families and households seeking to coordinate grocery shopping and reduce communication friction.
Our Groceries Shopping List is a well-regarded shopping app that is free with in-app purchases. With a 4.8/5 rating from 137.6K reviews, it maintains solid user satisfaction. Users particularly appreciate real-time list synchronization across household devices enables efficient coordination for multiple shoppers, though recent ui changes moved the add-item input to the bottom, causing navigation friction for power users remains a common concern.
What is Our Groceries Shopping List?
Our Groceries is a collaborative shopping list app for families and households, available on iOS, Android, and web.
Users hire the app to eliminate communication friction in household grocery shopping through instant, multi-user list synchronization.
Current Momentum
vVARY · 4w ago
Maintenance- Shipped dark theme visual contrast improvements.
- Integrated external barcode scanner support.
- Translated theme names into eight languages.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Synchronizes list updates across all household members and devices within seconds
Uses image recognition to identify items and add them to the shopping list
Catalogs recipes and adds all ingredients to a shopping list with one tap
How much does it cost?
- Free ad-supported version
- Single low-cost upgrade for ad-free experience
Freemium model uses ad-supported free tier to drive adoption, with a single upgrade gate to remove ads.
Who Built It?
Simplifying household management through real-time collaborative grocery lists and shared digital pantries for families.
Portfolio
1
Apps
Explore the full OurGroceries report
Portfolio breakdown, audience, momentum, and every app published by OurGroceries.
What do users think recently?
High confidence · Latest 100 of 194 total reviews analyzed · Based on 194 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate real-time list synchronization across household devices enables efficient coordination for multiple shoppers, but report recent ui changes moved the add-item input to the bottom, causing navigation friction for power users.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Our Groceries Shopping List?
Where is it available?
Localized markets (8)
How's The Shopping Market?
How does it evolve in the Shopping market?
The app maintains a strong category presence with a 4.8 rating across over 137,000 total ratings. The #39 Grossing position in the Shopping category indicates a stable, though not dominant, monetization footprint relative to its high user adoption.
Rank progression
115 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
AnyList occupies the exact same niche of collaborative grocery list management with a similar scale of user adoption and high-frequency update cadence.
Differentiators
- Offers integrated meal planning and recipe importing which creates a deeper user lock-in than simple list management.
- Provides a robust web-based interface that allows users to manage lists outside of the mobile app ecosystem.
- Supports advanced category organization and item auto-sorting that reduces the manual effort required during the shopping trip.
Head to head
AnyList is a formidable competitor due to its recipe-to-list ecosystem; the target app should defend its position by doubling down on extreme simplicity and speed-to-sync.
Contenders(3)
Mealime captures the grocery shopping intent through the lens of personalized meal planning and automated ingredient list generation.
Differentiators
- Automates the creation of shopping lists based on curated meal plans, effectively bypassing the manual list entry process.
- Targets health-conscious users by prioritizing nutritional data and dietary preferences within the automated shopping workflow.
Bring! focuses on a highly visual, icon-based shopping experience that differentiates itself from text-heavy list apps.
Differentiators
- Utilizes a visual, icon-driven interface that allows for faster item identification compared to traditional text-based list entries.
- Implements a community-driven sharing model that simplifies list collaboration for large groups or shared households.
Cozi serves the same family-centric audience but expands the scope to include calendars and chore tracking alongside grocery lists.
Differentiators
- Bundles grocery lists with family calendars and chore management to become a central household operating system.
- Leverages a broader feature set to increase daily active usage beyond just the weekly grocery shopping trip.
Same space(2)
Grocery Gadget is a legacy competitor in the productivity space that shares the core grocery list utility.
Differentiators
- Offers legacy-style inventory management features that allow users to track pantry items alongside their shopping lists.
- Lacks the modern release velocity and UI polish of newer competitors, indicating a stagnant product development cycle.
Paprika is a premium-focused tool for recipe management that includes shopping list functionality as a secondary utility.
Differentiators
- Provides advanced recipe organization and browser-based recipe clipping that appeals to power users and culinary enthusiasts.
- Operates on a premium, one-time purchase model that contrasts with the free, ad-supported nature of the target app.
Compare Our Groceries Shopping List against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Our Groceries Shopping List
Strengths to defend, gaps to attack
Core Strengths
- Real-time sync creates household network effects
- Recipe-to-list workflow increases user switching costs
- Cross-platform support ensures consistent household accessibility
Critical Frictions
- Input bar placement causes navigation friction
- Low visual contrast impacts accessibility
- Voice assistant reliability issues in latest release
Growth Levers
- Granular list sharing permissions for private separation
- Store-specific list filtering for shopping efficiency
- Education partnerships as B2B distribution
Market Threats
- AnyList's recipe-to-list ecosystem dominance
- Cozi's broader household operating system strategy
- Churn from power users due to UI regressions
What are the next best moves?
Revert input bar to top-anchor or make it floating because it is the #1 complaint theme → reduce churn
User feedback explicitly cites the bottom-anchored input bar as a regression in usability.
Trade-off: Pause the recipe-importing feature expansion — UI usability has a higher impact on daily retention.
Audit voice assistant integration because users report reliability drops in the latest release → restore hands-free utility
Voice command failure is a top-cited frustration for long-term users during shopping trips.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's simplicity is its primary vulnerability: by avoiding the feature bloat of recipe-integrated competitors, it leaves the door open for AnyList to capture the entire meal-planning-to-shopping journey.
Feature Gaps vs Competitors
- Integrated meal planning (available in AnyList)
- Dedicated web-based list management portal (available in AnyList)
- Advanced item auto-sorting (available in AnyList)
Key Takeaways
Our Groceries maintains high retention through reliable real-time sync, but the recent UI regressions threaten to alienate power users, so the PM must prioritize restoring input-bar usability to defend against AnyList's recipe-integrated feature set.
Where Is It Heading?
Stable
The collaborative shopping market is consolidating around recipe-integrated workflows that capture the user journey from meal planning to store checkout. Our Groceries remains advantaged by its simplicity, but the recent design friction creates an opening for AnyList to siphon power users who require more robust organization tools.
UI regressions in the latest update (input bar placement) erode the daily active habit, which compounds the rating drag already visible.
High retention driven by real-time synchronization keeps the app essential for household coordination, preventing mass churn despite recent design friction.