MARLVEL

Lens Scan: Identify Anything vs its rivals

Side-by-side comparison against Lens Scan: Identify Anything's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Lens Scan: Identify Anything
This App
PictureThis - Plant Identifier
Nemesis
Google
Contender
Plantnet Plant Identification
Contender
Seek by iNaturalist
Contender
Coin ID: Coin Value Identifier
Peer
Flora Incognita
Peer
Rock Identifier: Stone ID
Peer
AntiqSnap: Antique Identifier
New Kid
Core Identity
DeveloperEvenEdgeGlority Global Group Ltd.GoogleALO JOINT STOCK COMPANYiNaturalistAIBYPatrick MaederNext Vision LimitedNext Vision Limited
CategoryUtilitiesEducationUtilitiesProductivityEducationReferenceEducationEducationReference
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidAndroid, iOSiOS, Android
Store Metrics
Rating4.6 / 54.8 / 54.7 / 51.0 / 54.8 / 54.5 / 54.8 / 54.7 / 54.7 / 5
Ratings Count13,9971,050,6704,520,325330,77142,15347170,17221,308
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 4, 2024Jul 20, 2017Feb 12, 2019Jul 10, 2023Mar 9, 2018Feb 20, 2023Apr 30, 2018Jan 26, 2021Oct 15, 2025
Last UpdatedMay 14, 2026Apr 7, 2026May 4, 2026Oct 5, 2023Apr 10, 2026Apr 4, 2026Mar 24, 2026Feb 9, 2026Apr 2, 2026
Sentiment & Reviews
Sentimentnegativemixedmixed-negativemixed---
Score35/10050/10065/100-35/10042/100---
Praises
  • Broad identification capabilities for diverse items like insects and antique art pieces
  • Identification Accuracy
  • Comprehensive Care Features
  • Comprehensive information access replaces the need for physical reference books and dictionaries
-
  • Gamified nature exploration challenges provide a compelling incentive for users to get outdoors
  • Live camera identification provides immediate educational value for users exploring local natural environments
  • Ease of Use
  • Feature Set
---
Complaints
  • Deceptive subscription practices and forced paywalls appearing immediately after app launch
  • Deceptive Pricing Model
  • Cancellation Difficulty
  • Aggressive notification prompts following the latest update disrupt the user experience
-
  • Camera performance regressions following the latest update cause frequent freezing and application crashes
  • Inaccurate species identification model frequently misclassifies common organisms as unrelated species or broad categories
  • Loss of historical observation data following reinstallation or update cycles frustrates long-term users
  • Inaccurate Valuations and Identification
  • Aggressive Monetization
---
Requests--
  • Option to disable AI search features to return to traditional search results
-
  • Cloud synchronization for observation data to prevent permanent loss during app reinstallation
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Strategic Intel
Strengths
  • Multi-domain identification scope captures generalist curiosity
  • Focused UI avoids legacy feature bloat
  • 98% identification accuracy on 400k+ species
  • 24/7 human expert botanical consultation
  • Strong market leadership (#1 in category)
  • System-level Android integration replaces default assistant on hardware-mapped triggers
  • 21-language visual library functions as a B2B distribution moat into international partnerships
  • Editors' Choice badge across five markets sustains organic install velocity
-
  • Proprietary identification model derived from global community observations
  • Privacy-first architecture lowers initial friction for families
  • Non-profit status builds high institutional trust
  • Strong grossing performance (#27 in category)
  • High rating volume (42k+) providing social proof
  • Unique 'Official Sets' gamification
---
Weaknesses
  • Subscription-first paywall triggers high churn
  • Inaccurate breed and antique identification
  • Brand impersonation erodes user trust
  • Perceived 'bait-and-switch' subscription onboarding
  • High friction in the membership cancellation flow
  • Recent technical regressions causing app crashes
  • Premium tier pricing above category median
  • 0.7★ Android-iOS rating gap on majority Android base
  • No cloud-save despite 142 requests in reviews
-
  • Local-only data storage causes permanent loss for users
  • Camera stability regressions in the latest update
  • Identification model frequently defaults to broad categories
  • Core AI accuracy issues (dates/denominations)
  • Aggressive paywalling of basic utility
  • Inconsistent scanner performance in varying light
---
Pricingsubscriptionfreemiumfreefreefreesubscriptionfreefreesubscription
MomentumMaintenanceMaintenanceIntenseActiveMaintenanceActiveActiveActiveIntense
Update Cadence4 versions, ~45d avg5 versions, ~8d avg5 versions, 1 majors/6mo, ~9d avg3 versions5 versions, ~8d avg2 versions, 1 majors/6mo, ~32d avg5 versions5 versions5 versions

Compare Lens Scan: Identify Anything head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Lens Scan: Identify Anything, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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